Instapage, a popular landing-page software, allows users to create landing pages and optimize them for their websites. In this article, I’d like to share with you my comprehensive review of Instapage to determine if it is the best landing page builder on the market.
I’ve been using Instapage for quite some time to make high-converting pages for my and other businesses. I’ve come to appreciate the many benefits of Instapage since I had the chance to switch from another page builder. Of course, there are some benefits that I’ve enjoyed so far, but for every pro, there has to be a con somehow.
With that said, I’ll be taking a close look at the features offered by Instapage, as well as discussing the pricing plans offered by the platform and how to use it for the first time. By the end of this review, you’ll have a clearer picture of whether or not Instapage is the right choice for your business.
If you prefer visuals, this video review is from YouTube channel Amazing Reviews. To get a comprehensive overview of Instapage, you may still want to check out our article below.
Instapage Landing Page Builder: An Overview Instapage Pricing Increase
Before we get to the bottom of all of this, you must know first-hand what Instapage really is as a platform. Instapage is a landing-page builder that helps you create attractive, eye-catching and high-quality landing pages. However, it’s not just any average landing page editor. Instapage is backed by a number of powerful tools that make it simple to quickly create high-converting landing page templates.
With its drag-and-drop interface, Instapage lets you customize your pages without any semblance of coding knowledge. You can also explore ready-made templates that are suitable for different industries and niches. Thanks to its dynamic customization and personalization capabilities, you can make your pages stand out from the competition with an extensive library of images, videos, building blocks, and other components.
Instapage offers advanced analytics tools that allow you to monitor how each page performs, in keeping with its promise of delivering outstanding conversion rates and promising leads through your landing pages. It also allows you to connect to leading reporting, marketing and testing platforms to make the most out of your landing pages. This makes it possible to quickly reach your goals. Instapage is a popular online landing page builder because of these features and many more.
Instapage is a tool to create a landing page
A landing page is essential for any business, especially one that is online-focused. It not only shows how your business will look to the public but also provides a way for you to build a loyal customer base.
While the idea of building a landing page sounds great, it does, however, come at a cost – and an expensive one, too. The overall cost of creating a landing page can depend on several factors, from the complexity of the design to the resources needed to build and maintain it. That said, if you want a feature-rich landing page with a more complex design, that would be too expensive to build and maintain. If you don’t have the time or skills to make one, it’s better to hire a professional agency or designer to do it. You could end up spending several hundred to several thousand more on this route than you have budgeted.
Instapage is the perfect solution if you are looking to create high-quality and high-converting landing pages. Instapage offers many customization options and features that make it easy to create pages that look great and work perfectly.
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Instapage: Why?
Instapage is a powerful tool to create engaging landing pages that convert potential customers into customers. This platform offers many benefits beyond its customizable page-building tools. Here are some reasons why it is worth a try for any manager of any size business.
No Need to Learn How to Make Complicated Landing Pages
Instapage is an easy-to-use platform that allows users to quickly and easily create stunning pages without needing help from outside resources. You don’t need to be a web design expert just to build a fully-functioning page because all of its tools are ready for that purpose.
Made to Create Landing Pages and Landing Pages Only
Unlike other page builders, particularly the built-in WordPress page builder, Instapage comes with templates that are exclusively designed in the style of a landing page. You have many options, so you can get everything.
More analytics-oriented page-building
Instapage allows you to optimize landing pages for conversions. You can test different versions and track the results. With powerful analytics and optimization tools, you can increase your reach and track the performance of your page to identify improvement areas.
You can create multiple landing pages with one account
Instapage accounts can be used to host multiple landing pages on multiple websites. This is a huge advantage over other website builders whose base plans allow you to manage only one per account.
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Instapage Features: An in-depth review of its templates, editing, and more
Signing in to Instapage will be your first step. It already has a lot of tools and features that you need to create beautiful landing pages. Here are just some of the offerings this platform has to bring:
- Easy-to-use page builder that uses drag-and-drop technology
- You have the option to make mobile-friendly versions landing pages
- Highly-customizable templates
- Easily resizable and modifiable blocks, forms, and other page elements
- Unlimited access to high quality stock images
- Export to WordPress or your custom domain for easy publishing and export
- Integrations with popular email marketing and digital marketing tools like MailChimp
As you can see, these are just some of the many features that you can expect from Instapage. The rest will be covered in the article. But for now, I thought it would be helpful to give you a first-hand look at how it feels to use Instapage’s landing page builder.
The first step that you’ll need to take is to sign up and create your account. You won’t be able to fully experience Instapage until you sign up. Once you log in, your dashboard will appear. This is where you can see a complete overview of the progress you are making. Since this is your first time, you won’t be able to see a lot on your dashboard. But that’s okay because you’re going to learn anyway how to build a landing page of your own. Let’s get started!
From scratch, you can build a landing page
Click on “Landing pages” in the left-side menu of your dashboard and then click “Create Page”. You’ll be presented with a wide selection of landing page templates that you can customize for your promotion.
If you are an experienced web designer, you will be able to create a blank page. However, since many of you are reading this and will use it for the first time, we’ll construct a full landing page using existing page templates for the sake of this tutorial.
There are a lot of template options that you can choose from based on your planned campaign by selecting the use case filter. You may find a template that’s designed to convince users to download your app (App download), one geared toward signing people up for an upcoming event (Event registration), or one that’s made to simply thank them for purchasing your product/service (Thank you). No matter the use case, Instapage has a template all set for you to use.
Let’s suppose we are creating a landing page for launching a product. What should you do? You can start by selecting “Product Launch” from the filter. Next, choose one of the themes that will appear in the search results. As you pick the landing page design that you think looks good for what you’re aiming to promote, you’ll be welcomed by a quick page preview. This is to give you a taste of your end product once it’s published to the public online.
Then, it’s up to you whether you’re going to use it or not. If, for some reason, you don’t vibe with the layout, and you can always go back and skim through until you find the perfect fit. Otherwise, if you like it, then you can click “Use this layout.” Once you’ve chosen your landing page design, you’ll need to come up with a name as a way to keep things in order.
Customizing Your Landing Page
With your chosen page layout now ready to go, the next step is to customize it according to your liking. The Instapage page creator will redirect you immediately. This is a feature that I love and everyone seems to agree with. In this stage, you have the opportunity to make your landing page more visually appealing and engaging. Instapage takes care of everything for you.
Within the Instapage Builder, you can very easily drag and drop elements within the page anywhere you want, unlike the WordPress version, where you could try to pull any element, only for it to be locked in a certain row/column and not move entirely. Instead, how it works can simply be compared to that of the Photoshop interface – you won’t ever see the elements you’re dragging get locked all of a sudden, so indeed, you have the freedom to move your mouse and drag-and-drop however you like.
Although drag-and-drop may seem more Photoshop-like than the rest of Builder’s interface, it should still feel familiar to anyone who has used the WordPress editor before. There are many elements, widgets and forms available to you. Once you click on one of them, you can make any changes you want to your landing page.
Adding Elements and Making Adjustments
The Instapage Builder experience, of course, wouldn’t be complete without the ability to add and rearrange a wide array of visual elements such as images, videos, and graphics, as well as headlines, text boxes, buttons, shapes, and even widgets. Interactive features such as surveys and text boxes can be added to your Instapage Builder account to capture user data while keeping them interested. To enhance the appearance of your webpage, you can use colors, fonts, and other design elements. Instapage Pricing Increase
Instapage terminology refers to a group of elements that are grouped together as a block. A block can be modified with a few adjustments and elements. You can also copy, duplicate, or even delete it if you wish. And that’s just for creating a full block – if you don’t have ample time to deal with it or are not confident enough with your page-building skills, you can always look at the Instapage Builder’s selection of block templates, each ready-to-use.
Every time you build a landing page, you’ll notice that the preview appears designed for desktop use. If you want to create a mobile-friendly version of your page here in Instapage, you won’t have to worry about starting again from scratch. Every template is optimized for mobile use. Just like with editing the desktop version, you can conceal certain elements or even whole blocks from those who will go to your landing page using their smartphones.
With this life-saving feature, you won’t need to go too far to the point where you’ll have two completely different page versions. Overall, by customizing your landing page this way, you can create an attractive and effective platform for marketing your products or services.
Publishing Your Landing Page
This is the most important part. Once your page is ready and optimized, the next thing you must need to do is to publish it to make it live and accessible to your audience. Publishing a landing page is an important step in the process of creating success in whatever you’re promoting, whether it’s a product or a service. This will ensure that your page is seen by as many people as possible and help you to increase traffic to your site. Instapage Pricing Increase
Are you satisfied with the layout and design? You can integrate Instapage with any of the following options:
- You will need to connect your custom domain to your Instapage account before it can be published to your domain. This process is quite complicated, but Instapage will guide you with instructions.
- WordPress – you can publish your page in an instant thanks to its native WordPress integration
- Drupal – If you are a large-scale Drupal user, your Instapage-made page can be published instantly by connecting it with the Drupal plug-in.
- Facebook – this option is useful if you expect most of your visitors to find your page via Facebook and you want to improve the user experience there
- Demo page – This is an easy way to publish your landing page without a domain. Instead, Instapage will provide a subdomain.
Additionally, you may opt to download your page for you to edit and modify for future use and even export it to your co-workers or collaborators. You can save your page progress and come back anytime if you aren’t ready to publish it.
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Instapage’s Other Notable Features
Instablocks & Global Blocks
You can add elements to create blocks within pages, but you also have the benefit of being able save it and reuse it whenever you need to make another page. You can also save your own blocks as Instablocks to cut down on the time it takes to build landing pages. These blocks can be used in future pages. To do this, simply right-click on the block you want to use again, then click “Save to My Blocks.” Instapage Pricing Increase
Meanwhile, Global Blocks work similarly to Instablocks – the only difference between the two is that the design and layout of the former are specific to one page. At the same time, the latter looks consistent even across multiple pages that have it included. If you make changes to a Global Block on a page, they will reflect on any other blocks. This feature can be useful if you have a section of your website, such as a header or footer, that you want to be consistent across multiple pages. However, you can always disable it if you prefer.
Split Testing to Optimize Your Landing Pages
Optimizing your webpage with A/B/n testing can be a great way to improve it. Before you’re ready to publish, you need to ensure that whatever you’re making should attract the general public. The optimization experiments feature in the Instapage Builder allows you to easily identify which elements or blocks should remain as they are, since many people are drawn to them, and which parts must be modified.
Split-testing multiple versions of a landing pages is possible with Instapage. Click on the “Traffic Split” button in the Builder to view the options. This allows you to compare and contrast different versions of the page to determine which one performs best. You can create multiple pages and choose the percentage of traffic that will be sent to each version. Instapage then shows you detailed analytic metrics, allowing you to see which version performs better. You can use the winning page as your final landing page layout or continue testing it with different variants to optimize it, ensuring that your page delivers the best possible visitor experience and improves conversion rates. Instapage Pricing Increase
Real-Time Collaboration Tools
One of the many nice aspects of Instapage is that you can conveniently collaborate with other people to create a more immersive experience. If you work in a group or team, you’ll be able to do exactly that with the platform’s real-time collaboration features. You can add comments to different pages by clicking on the blocks or elements. This feature is helpful if you have any suggestions or requests for changes to the layout and design.
Instapage also allows you to share your page with your team members, even if it is still in progress. This URL can be copied and shared in the group chat. You may opt to invite any of them with their email addresses as well. Not only can your page be accessed by fellow Instapage users – those who don’t have one can also take a look at what you’re working on.
Instapage AdMap for Increased Conversions
The AdMap tool is a great way to make sure your landing page for your product/service gets sent to the right people. The AdMap tool is designed to increase conversions and maximize return on investment. It allows you to create and track ads across multiple platforms, including Google search results.
AdMap lets you customize your ads according to your audience’s preferences and behavior. It can help optimize customer journeys by identifying and eliminating roadblocks and pain points that prevent customers from converting. It can also help users to see how changes to an ad or page affect the overall performance of their campaign. With its easy-to-use interface and detailed analytics reports, Instapage AdMap is the perfect solution for anyone who wants to increase their ROI and conversion rate. To access the feature, you will need a Google Ads account. Instapage Pricing Increase
Integration with Google Ads
Google Ads is a great tool for business and digital marketing. You can connect your landing page to your Google Ads account to increase your reach to a wider audience. You can easily track the progress of your campaign, how much you spent, and how popular your pages were for thousands of online users around the world by just a few clicks – all from your Instapage dashboard.
Heatmap Analytics Tool
Instapage’s native heatmap analytics allows you to see how users interact with your landing pages. This will allow you to gain valuable insight into customers’ use of a website. This tool allows businesses to identify hotspots in their websites, such as pages visited the most or buttons clicked most frequently.
Heatmaps can also be used to identify usability issues that customers might have, which allows businesses to quickly and effectively make improvements. This is useful for tracking visitor journeys across multiple pages or devices. It provides valuable information about customers’ interactions with websites and content, which can help businesses grow and succeed. Instapage Pricing Increase
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Analytics in Instapage
Instapage shines best as both a landing page creator and a lead generation tool, so it’s for this reason that its analytics section perfectly reflects it. As one of the platform’s top-selling assets, real-time analytics gives you a full scope of how well your page is performing online, thanks to its detailed visuals and accurate numbers. This feature allows you to monitor and analyze their landing pages’ performance. The feature provides detailed information on metrics such as page views, unique visitors, bounce rates, and more. This information can then be used to optimize and improve the quality of landing pages and, in return, the overall standing of a business.
Instapage’s analytics tools include the Conversion Goals tool, which is built into the page builder. This allows you to create specific goals for your page and track them. You can also integrate with third party analytics platforms to gain insight into user behavior and boost optimization of your page. This includes Google Analytics, Facebook Pixel and many others. Instapage Analytics helps users understand how their landing pages perform and make data-driven decisions about how to improve them.
Instapage Pricing: How Much Does It Cost?
Instapage’s extensive and robust array of advanced features and tools makes it stand out from other landing page software. Its services were previously priced at $68, but now it costs just $199 per month. The pricing may be a lot to take in, especially for smaller businesses with limited budgets. Still, it’s worth noting that Instapage provides much more than any landing page editor can, including WordPress.
Here is a full list of the following plans that Instapage currently offers: Instapage Pricing Increase
- Build Plan – As low as $199/month (an annual payment), and includes core features like A/B testing, visual collaborative tools, Instapages AdMap and integrations with Zapier
- Convert Plan – custom pricing includes additional features like global blocks, heatmaps and ad-to page personalization.
- Ignite Plan – custom pricing designed for large-scale businesses
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Instapage’s pros and cons
Instapage stands out thanks to its powerful landing page-building tools and analytics. However, we should remember its downsides. Here is a full list of the advantages and disadvantages of using this platform.
The pros
- Drag-and-drop builder makes creating landing pages convenient and easy to use. Instapage Pricing Increase
- A wonderfully curated array of over +200 templates and designs suitable for many different use cases
- Use these collaboration tools to communicate with your team members about the steps to follow in building a landing page
- Analytics and optimization tools that can be used to optimize landing pages are available.
- Integrations seamless with third-party applications, marketing and analytics
The Cons
- Lack of plan options for anyone that might choose from
- Higher price range than all other landing page editors
- Some advanced features are only included in higher plans, like heatmaps only available in the Convert tier upwards Instapage Pricing Increase
Instapage Review: Final Thoughts
As we reach the end of the review, it’s clear as day that Instapage is an excellent platform for creating and optimizing landing pages, with a wide range of features and customization options to explore. Although the user interface is straightforward, the editor has many powerful tools that can’t be found on any other platform.
The pricing plans are expensive, but they offer great value over the long-term, which makes them a good choice for serious business owners. Its powerful analytics and optimization tools allow you to easily track the results of campaigns so that you can have higher conversion rates and more people visiting your products and services.
Overall, I would highly recommend Instapage to anyone looking to create effective landing pages that convert well. Instapage is a great tool, with so many advanced features it’s difficult not to love. With its ease of use, dynamic set of tools, and great customer service, Instapage is a powerful choice for any business looking to build its online presence.
FAQ Instapage Pricing Increase
Is Instapage worth it?
Instapage’s more expensive pricing may make it unwise to spend if you are a casual blogger, business owner, or just a beginner. If you are just beginning to make landing pages or are a beginner in the industry, it may not be worth it.
If you have the money and are serious about growing your business, you can try the Instapage platform.
Is Instapage offering a free plan or a discount?
Instapage does not have a completely free plan. However, it does offer a 14-day trial for anyone who wants to explore the Build Plan and determine if it’s right for them.
Is it possible to create a complete website with Instapage?
Instapage is a powerful tool that can be used to build full websites. But, unfortunately, you cannot do that. Instapage was created to create landing pages, as it has been mentioned.