Instapage, a popular landing-page software, allows users to create landing pages and optimize them for their websites. Instapage is a popular landing page software that allows users to create and optimize landing pages for their websites. In this review, I will share my extensive Instapage review to help you decide if it’s the best.
I’ve been using Instapage for quite some time to make high-converting pages for my and other businesses. Since I got the opportunity and enough money to move from a different page builder to here, I have grown to appreciate how much Instapage can offer. While there are many benefits I have enjoyed, there is always a downside.
With that said, I’ll be taking a close look at the features offered by Instapage, as well as discussing the pricing plans offered by the platform and how to use it for the first time. By the end of this review, you’ll have a clearer picture of whether or not Instapage is the right choice for your business.
For those of you who prefer a more visual experience, here is a video review from the YouTube channel Amazing Reviews. You might still like to read our article below for a complete overview of Instapage.
Instapage Landing Page Builder: An Overview Adding Adwords Conversion Tracking For Instapage
Before we can get to the bottom, it is important that you understand what Instapage actually is as a platform. Instapage is a landing-page builder that helps you create attractive, eye-catching and high-quality landing pages. It’s more than a landing page editor. Instapage is backed by a number of powerful tools that make it simple to quickly create high-converting landing page templates.
Instapage’s drag-and-drop interface makes it easy to customize your pages with no coding skills. You can also explore ready-made templates that are suitable for different industries and niches. With its ability to customize and personalize dynamically, your pages will stand out among the rest with an extensive library that includes images, videos and building blocks.
Instapage offers advanced analytics tools that allow you to monitor how each page performs, in keeping with its promise of delivering outstanding conversion rates and promising leads through your landing pages. Additionally, to help you make the most of your landing pages, it allows you to connect with leading marketing, reporting, and testing platforms, making it highly possible to reach your goals quickly. Because of all these and more included in this online software, there’s no doubt that Instapage has become one of the most popular landing page builders on the market today.
Instapage is a tool to create a landing page
A landing page is essential for any business, especially one that is online-focused. Not only does it present how your business will appear to the general public, but it also serves as an ever-effective way of building a strong, dedicated consumer base.
While the idea of building a landing page sounds great, it does, however, come at a cost – and an expensive one, too. The overall cost of creating a landing page can depend on several factors, from the complexity of the design to the resources needed to build and maintain it. However, it is more expensive to create and maintain a landing page that has many features. It doesn’t help, either, if you don’t have the skills or time to create one yourself and would rather rely on hiring a designer or agency to do it for you. You could end up spending several hundred to several thousand more on this route than you have budgeted.
Instapage is the perfect solution if you are looking to create high-quality and high-converting landing pages. Instapage offers many customization options and features that make it easy to create pages that look great and work perfectly.
Instapage is an effective tool for creating engaging, user-friendly landing pages that drive potential users into bona fide customers and increase revenue. Apart from its page-building customization tools, here are some of the go-to reasons why this platform is worth the try for anyone who manages any business, big or small.
You don’t need to know how to make complicated landing pages
Instapage is an intuitive platform that makes it easy to create beautiful pages quickly and without the need for outside help. It doesn’t take a lot of knowledge to create a functional page. All tools are available for this purpose.
Made to create Landing Pages and landing pages only
Instapage templates are designed specifically for landing pages, unlike other page builders like the built-in WordPress page creator. Plus, you have many more options to choose from, so you will get everything!
More Analytics-focused Page-building
Instapage allows you to optimize landing pages for conversions. You can test different versions and track the results. With powerful analytics and optimization tools, you can increase your reach and track the performance of your page to identify improvement areas.
You can create multiple landing pages with one account
Instapage accounts can be used to host multiple landing pages on multiple websites. This is a huge advantage over other website builders whose base plans allow you to manage only one per account.
Instapage Features: A Hands-On Review of Its Templates, Editing, and More
As you sign in to Instapage for the first time, you’ll notice that it’s already packed with a hearty handful of features and tools needed to build beautiful landing pages. Here are just some of the offerings this platform has to bring:
- Easy-to-use page builder that uses drag-and-drop technology
- The option to create mobile-friendly versions of landing pages
- Highly-customizable templates
- Easily resizable and modifiable blocks, forms, and other page elements
- Unlimited access to high-quality stock images
- Easy publishing and export to various platforms, including WordPress and your custom domain
- Integrations with popular email marketing and digital marketing tools like MailChimp
These are only a few of the many features you can expect from Instapage. I’ll show you the rest later on in the article, but for now, since we have a general idea of what it is, it would be nice if I take you through a hands-on look at what it’s like to use this landing page builder for the first time.
Sign up now to create an account. Just like every other landing page builder, you won’t fully get the Instapage experience until you register your account. As soon as you log in, you’ll first notice your dashboard, where you’ll find a full overview of how much progress you’ll be making. Since this is your first time, you won’t be able to see a lot on your dashboard. But that’s okay because you’re going to learn anyway how to build a landing page of your own. Let’s get started!
Building a Landing Page from Scratch
Click on “Landing pages” in the left-side menu of your dashboard and then click “Create Page”. Once you hit the button, you’ll instantly be greeted by a vast collection of around 200 landing page templates, each of which you can use and customize however you like for whatever you want to promote.
If you are an experienced web designer, you will be able to create a blank page. However, since many of you are reading this and will use it for the first time, we’ll construct a full landing page using existing page templates for the sake of this tutorial.
You have many options to choose from depending on the purpose of your campaign. Select the Use case filter to see a list of available templates. You may find a template that’s designed to convince users to download your app (App download), one geared toward signing people up for an upcoming event (Event registration), or one that’s made to simply thank them for purchasing your product/service (Thank you). Instapage has a template for every use case.
Let’s suppose we are creating a landing page for launching a product. What should you do? To start, you can pick “Product launch” from the use case filter, then select one of the multiple themes that will come up in the search results. As you pick the landing page design that you think looks good for what you’re aiming to promote, you’ll be welcomed by a quick page preview. This preview will give you an idea of the final product when it is made available to the public.
It’s up to the user to decide if they will use it. You can always go back to the beginning and look at the layout until you find it perfect. If you love it, you can click “Use that layout.” After you have chosen the landing page design you will need to give it a name to help keep things organized.
Customizing Your Landing Page
With your chosen page layout now ready to go, the next step is to customize it according to your liking. The Instapage page creator will redirect you immediately. This is a feature that I love and everyone seems to agree with. This stage allows you to enhance the visual appeal and engagement of your landing page. The best part of it all is that you don’t need to do any of the work since Instapage does it for you.
Within the Instapage Builder, you can very easily drag and drop elements within the page anywhere you want, unlike the WordPress version, where you could try to pull any element, only for it to be locked in a certain row/column and not move entirely. Instead, how it works can simply be compared to that of the Photoshop interface – you won’t ever see the elements you’re dragging get locked all of a sudden, so indeed, you have the freedom to move your mouse and drag-and-drop however you like.
Although drag-and-drop may seem more Photoshop-like than the rest of Builder’s interface, it should still feel familiar to anyone who has used the WordPress editor before. There are many elements, widgets and forms available to you. Once you click on one of them, you can make any changes you want to your landing page.
Adding Elements and Making Modifications
You can add and rearrange visual elements to your Instapage Builder experience. Additionally, you can add interactive features like surveys and text box forms to help capture user data easily while keeping them engaged. You can also use fonts, colors, and other design elements to further enhance the look of your page. Adding Adwords Conversion Tracking For Instapage
Instapage terminology refers to a group of elements that are grouped together as a block. A block can be modified with a few adjustments and elements. You can also copy, duplicate, or even delete it if you wish. And that’s just for creating a full block – if you don’t have ample time to deal with it or are not confident enough with your page-building skills, you can always look at the Instapage Builder’s selection of block templates, each ready-to-use.
You’ll notice the preview for a landing page you create is designed for desktop. Instapage makes it easy to create a mobile-friendly version. That’s because every single one of its templates is automatically optimized for mobile use. Just like with editing the desktop version, you can conceal certain elements or even whole blocks from those who will go to your landing page using their smartphones.
With this life-saving feature, you won’t need to go too far to the point where you’ll have two completely different page versions. This is how you can make your landing page attractive and effective for marketing your products or service.
Publishing Your Landing Page
This is the most important part. Now you need to publish your page to make it available to your audience. Publishing a landing page is an important step in the process of creating success in whatever you’re promoting, whether it’s a product or a service. This will ensure that your page is seen by as many people as possible and help you to increase traffic to your site. Adding Adwords Conversion Tracking For Instapage
Are you satisfied with the layout and design? Instapage can be integrated with any of these options:
- You will need to connect your custom domain to your Instapage account before it can be published to your domain. This process is quite complicated, but Instapage will guide you with instructions.
- WordPress – you can publish your page in an instant thanks to its native WordPress integration
- Drupal – if you work for a large-scale company that has Drupal, you can publish your Instapage-made page instantly when you connect it using the Drupal plug-in.
- Facebook – this option is useful if you expect most of your visitors to find your page via Facebook and you want to improve the user experience there
- Demo page – This is an easy way to publish your landing page without a domain. Instead, Instapage will provide a subdomain.
Additionally, you may opt to download your page for you to edit and modify for future use and even export it to your co-workers or collaborators. If, for some reason, you’re not fully ready to publish it, you can always save its progress, and you can come back to it anytime.
Instapage’s Other Important Features
Instablocks & Global Blocks
While you can add certain elements to create a block within a page, you get the added benefit of being able to save and reuse it whenever you want to create another page. You can also save your own blocks as Instablocks to cut down on the time it takes to build landing pages. These blocks can be used in future pages. Simply right-click the block you wish to reuse, and then click “Save To My Blocks”. Adding Adwords Conversion Tracking For Instapage
Global Blocks, on the other hand, work in the same way as Instablocks. The only difference is that they are specific to one page. At the same time, the latter looks consistent even across multiple pages that have it included. This means if you edit a Global Block on one page, all the changes will be reflected on the same block built into other pages. This can be very useful if you have a section on your website that you wish to be consistent across pages, such as a header, footer or footer. However, you can always disable it if you prefer.
Split Testing to Optimize Your Landing Pages
A/B/n testing is a great way to optimize your page. Before you publish your page, ensure that it is appealing to the public. With the optimization experiments feature built into the Instapage Builder, you can easily determine which elements or blocks of the landing page should stay as is since most users are particularly drawn to it, as well as which parts need to be changed.
Instapage allows you to split-test multiple versions of a landing page by clicking on the “Traffic Split” button in the Builder, which enables you to compare different variations of the same page and analyze which performs better. You can create multiple versions of your page and decide the percentage of traffic to be sent to each variation. Instapage will then show you detailed analytics to help you determine which version is performing best. You can use the winning page as your final landing page layout or continue testing it with different variants to optimize it, ensuring that your page delivers the best possible visitor experience and improves conversion rates. Adding Adwords Conversion Tracking For Instapage
Real-Time Collaboration Tools
One of the many nice aspects of Instapage is that you can conveniently collaborate with other people to create a more immersive experience. With the platform’s live collaboration, working in groups or as a team will be possible. As you turn on Comment mode, you and your teammates can leave comments on different parts of the page by simply clicking on any of the elements or blocks. This is useful if any of you want to request changes or additions in the design and layout, as well as other suggestions.
Instapage has also made it possible for you to share your page, even if it’s in progress, with your teammates through a private URL that you can copy and share in their group chat. You may opt to invite any of them with their email addresses as well. Your page can be accessed by other Instapage users. Those who don’t have an account can still view what you are working on.
Increased Conversions with Instapage AdMap
If you want to ensure the landing page for your product or service is sent to the right audience, the AdMap tool can help you achieve your desired results. The AdMap tool is designed to increase conversions and maximize return on investment. It allows you to create and track ads across multiple platforms, including Google search results.
AdMap allows you to customize your ads based on your audience’s interests and behaviors. It can help optimize customer journeys by identifying and eliminating roadblocks and pain points that prevent customers from converting. It also allows users to view how changes to ads or pages affect the performance of their campaigns. Instapage AdMap offers a simple interface and detailed analytics reports that will help anyone increase their conversion rate and ROI. You must take note, though, that you must have a Google Ads account to access this feature. Adding Adwords Conversion Tracking For Instapage
Integration with Google Ads
Speaking of Google Ads, if you happen to use it frequently for digital marketing and business purposes, you can easily connect your landing page with your Google Ads account to maximize your reach to a much wider audience. You can easily track the progress of your campaign, how much you spent, and how popular your pages were for thousands of online users around the world by just a few clicks – all from your Instapage dashboard.
Heatmap Analytics Tool
As a means to better understand customer behavior on your page, Instapage’s native heatmap analytics feature lets you take an in-depth, real-time look at how your users interact with certain parts of your landing page, offering valuable insights into how customers use a website. This tool allows businesses to identify hotspots in their websites, such as pages visited the most or buttons clicked most frequently.
Heatmaps can also be used to identify usability issues that customers might have, which allows businesses to quickly and effectively make improvements. This can be used to track visitor journeys across multiple pages and devices, providing valuable information about how customers engage with content and websites and helping businesses grow and succeed in the long run. Adding Adwords Conversion Tracking For Instapage
Analytics in Instapage
Instapage excels as both a landing-page creator and a lead generation tool. Its analytics section perfectly reflects this. Real-time analytics is one of Instapage’s most popular features. It provides a complete overview of how your page is performing online and includes detailed visuals as well as accurate numbers. This feature allows you to monitor and analyze their landing pages’ performance. The feature provides detailed information on metrics such as page views, unique visitors, bounce rates, and more. This information can then be used to optimize and improve the quality of landing pages and, in return, the overall standing of a business.
Instapage’s analytics tools include the Conversion Goals tool, which is built into the page builder. This allows you to create specific goals for your page and track them. Additionally, you can integrate with third-party analytics platforms to gain insights into user behavior and help boost the optimization of your page, such as Google Analytics, Facebook Pixel, and more. Instapage Analytics allows users to analyze how landing pages perform and make data-driven choices about how to improve them.
Instapage Pricing: What Does it Cost?
Considering its wide and robust range of advanced-level tools and features, it’s no surprise that Instapage’s price range is more high-end than other landing page software. Previously, the cost of its services started at $68, but today, it’s priced at as low as $199 every month. For smaller businesses that have limited budgets, the pricing might be too steep. Still, it’s worth noting that Instapage provides much more than any landing page editor can, including WordPress.
Below is a complete list of all the Instapage plans currently available: Adding Adwords Conversion Tracking For Instapage
- Build Plan – As low as $199/month (an annual payment), and includes core features like A/B testing, visual collaborative tools, Instapages AdMap and integrations with Zapier
- Convert Plan – custom pricing includes additional features like global blocks, heatmaps and ad-to page personalization.
- Ignite Plan – custom pricing designed for large-scale businesses
Instapage’s pros and cons
The inclusion of powerful landing page-building features and analytics are just some of the great things that make Instapage stand out from the rest. We must also remember its drawbacks. This is a complete list of all the benefits and drawbacks to using this platform.
- Drag-and-drop builders make creating landing pages easy and quick. Adding Adwords Conversion Tracking For Instapage
- Over 200 templates and designs, suitable for many uses.
- Handy collaboration features as a means to communicate with team members on what steps to take in building any landing page
- Accessible built-in optimization and analytics tools needed to improve the performance of landing pages
- Seamless integrations with third-party apps, from marketing to analytics
- There are not many plans available for everyone to choose from
- More expensive price range out of all other landing page editors
- Certain advanced features can only be included in higher plans. For example, heatmaps are only available in the Convert Tier upwards. Adding Adwords Conversion Tracking For Instapage
Instapage Review: Final Thoughts
We are now at the end of our review and it is clear that Instapage is a great platform for optimizing landing pages. It offers a variety of customization options and features. The user interface is simple to the core, but the built-in editor is jam-packed with some of the most powerful tools that no other platform can compete.
The pricing plans are expensive, but they offer great value over the long-term, which makes them a good choice for serious business owners. Its powerful analytics and optimization tools allow you to easily track the results of campaigns so that you can have higher conversion rates and more people visiting your products and services.
Overall, I would highly recommend Instapage to anyone looking to create effective landing pages that convert well. Instapage is a great tool, with so many advanced features it’s difficult not to love. Instapage is an excellent choice for businesses looking to increase their online presence due to its simplicity, rich set of tools and outstanding customer service.
FAQ Adding Adwords Conversion Tracking For Instapage
Is Instapage worth it?
Instapage’s more expensive pricing may make it unwise to spend if you are a casual blogger, business owner, or just a beginner. If you are just beginning to make landing pages or are a beginner in the industry, it may not be worth it.
If you have the money and are serious about growing your business, you can try the Instapage platform.
Does Instapage offer a free plan?
Instapage doesn’t offer a free plan. It does however offer a 14-day free trial to anyone who would like to see the Build Plan and decide if it is right for them.
Can you build a complete website using Instapage?
Instapage could have been a great place to create full websites, especially if you take note of its many powerful tools. Unfortunately, this is not possible. As previously mentioned, Instapage is designed to make landing pages and nothing else.