Instapage, a popular landing-page software, allows users to create landing pages and optimize them for their websites. Instapage is a popular landing page software that allows users to create and optimize landing pages for their websites. In this review, I will share my extensive Instapage review to help you decide if it’s the best.
Instapage has been a great tool for me to create high-converting pages for both my business and others. I’ve come to appreciate the many benefits of Instapage since I had the chance to switch from another page builder. Of course, there are some benefits that I’ve enjoyed so far, but for every pro, there has to be a con somehow.
With that in mind, I will be reviewing the features of Instapage and also discussing the pricing plans available to the platform as well as how to use it. You’ll be able to see if Instapage is right for you by the end of the review.
If you prefer visuals, this video review is from YouTube channel Amazing Reviews. To get a comprehensive overview of Instapage, you may still want to check out our article below.
Instapage Landing Page Builder: A Overview Ejemplos De Landing Page 2023
Before we can get to the bottom, it is important that you understand what Instapage actually is as a platform. Instapage is a landing-page builder that helps you create attractive, eye-catching and high-quality landing pages. It’s more than a landing page editor. Instapage is backed by a number of powerful tools that make it simple to quickly create high-converting landing page templates.
Instapage’s drag-and-drop interface makes it easy to customize your pages with no coding skills. It also allows you to explore a wide range of ready-made templates for various industries or niches to get started immediately. Thanks to its dynamic customization and personalization capabilities, you can make your pages stand out from the competition with an extensive library of images, videos, building blocks, and other components.
Keeping up with the promise to deliver outstanding conversion rates and promising leads to your landing pages, Instapage provides advanced analytics tools to measure how well each page is performing. Additionally, to help you make the most of your landing pages, it allows you to connect with leading marketing, reporting, and testing platforms, making it highly possible to reach your goals quickly. Because of all these and more included in this online software, there’s no doubt that Instapage has become one of the most popular landing page builders on the market today.
Instapage is a tool to create a landing page
A landing page is essential for any business, especially one that is online-focused. Not only does it present how your business will appear to the general public, but it also serves as an ever-effective way of building a strong, dedicated consumer base.
Although the idea of creating a landing page sounds appealing, it comes at a significant cost. There are many factors that can affect the cost of creating a landing site, including the complexity of the design and the resources required to build it. However, it is more expensive to create and maintain a landing page that has many features. If you don’t have the time or skills to make one, it’s better to hire a professional agency or designer to do it. You could end up spending several hundred to several thousand more on this route than you have budgeted.
Instapage is the perfect solution if you are looking to create high-quality and high-converting landing pages. Instapage offers many customization options and features that make it easy to create pages that look great and work perfectly.
Why Use Instapage?
Instapage is a powerful tool to create engaging landing pages that convert potential customers into customers. Apart from its page-building customization tools, here are some of the go-to reasons why this platform is worth the try for anyone who manages any business, big or small.
No Need to Learn How to Make Complicated Landing Pages
Instapage is an intuitive platform that makes it easy to create beautiful pages quickly and without the need for outside help. It doesn’t take a lot of knowledge to create a functional page. All tools are available for this purpose.
Made to Create Landing Pages and Landing Pages Only
Unlike other page builders, particularly the built-in WordPress page builder, Instapage comes with templates that are exclusively designed in the style of a landing page. Plus, you have many more options to choose from, so you will get everything!
More Analytics-focused Page-building
Instapage allows you to optimize landing pages for conversions. You can test different versions and track the results. You can also maximize your reach with powerful analytics and optimization tools to track your page’s performance and identify areas for improvement.
Build Multiple Landing Pages with One Account
If you happen to manage multiple websites, your single Instapage account is enough to create and host multiple landing pages for each site. This is a huge advantage over other website builders whose base plans allow you to manage only one per account.
Instapage Features: A Hands-On Review of Its Templates, Editing, and More
Signing in to Instapage will be your first step. It already has a lot of tools and features that you need to create beautiful landing pages. Here are just some of the offerings this platform has to bring:
- A user-friendly page builder with a familiar drag-and-drop functionality
- The option to create mobile-friendly versions of landing pages
- Templates that can be customized to your exact specifications
- Easily resizable and modifiable blocks, forms, and other page elements
- Unlimited access to high quality stock images
- Easy publishing and export to various platforms, including WordPress and your custom domain
- Integrations with popular digital marketing and email marketing tools such as MailChimp
These are only a few of the many features you can expect from Instapage. The rest will be covered in the article. But for now, I thought it would be helpful to give you a first-hand look at how it feels to use Instapage’s landing page builder.
Sign up now to create an account. Just like every other landing page builder, you won’t fully get the Instapage experience until you register your account. Once you log in, your dashboard will appear. This is where you can see a complete overview of the progress you are making. You won’t see much on your dashboard because this is your first attempt. But that’s okay because you’re going to learn anyway how to build a landing page of your own. Let’s get started!
From scratch, you can build a landing page
To create a landing page, simply click on “Landing Pages” on the left-side menu from your dashboard, then “Create Page.” You’ll be presented with a wide selection of landing page templates that you can customize for your promotion.
You’ll also be given the option to start with a blank page without any template or design (Blank Page), but that’s up to you if you think you have experience in building websites. However, since many of you are reading this and will use it for the first time, we’ll construct a full landing page using existing page templates for the sake of this tutorial.
You have many options to choose from depending on the purpose of your campaign. Select the Use case filter to see a list of available templates. There are many templates that you can choose from. One template is designed to encourage users to download your app (App Download), another one to sign people up for an event (Event registration) or one to thank them for buying your product/service. No matter the use case, Instapage has a template all set for you to use.
Now, let’s say we’re building a landing page to launch a product. What should you do? You can start by selecting “Product Launch” from the filter. Next, choose one of the themes that will appear in the search results. A page preview will be displayed to you as you select the landing page design you feel best fits your product. This is to give you a taste of your end product once it’s published to the public online.
Then, it’s up to you whether you’re going to use it or not. You can always go back to the beginning and look at the layout until you find it perfect. Otherwise, if you like it, then you can click “Use this layout.” After you have chosen the landing page design you will need to give it a name to help keep things organized.
Customizing Your Landing Page
With your chosen page layout now ready to go, the next step is to customize it according to your liking. The Instapage page creator will redirect you immediately. This is a feature that I love and everyone seems to agree with. This stage allows you to enhance the visual appeal and engagement of your landing page. Instapage takes care of everything for you.
Instapage Builder allows you to drag and drop elements anywhere on the page. This is in contrast to WordPress, which may allow you to try pulling any element but it will be locked in a row or column and cannot move at all. It works in a similar way to the Photoshop interface. You won’t see any elements you drag get locked, so you can move your mouse around and drag-and drop as you please.
Although drag-and-drop may seem more Photoshop-like than the rest of Builder’s interface, it should still feel familiar to anyone who has used the WordPress editor before. There are many elements, widgets and forms available to you. Once you click on one of them, you can make any changes you want to your landing page.
Adding Elements and Making Adjustments
The Instapage Builder experience, of course, wouldn’t be complete without the ability to add and rearrange a wide array of visual elements such as images, videos, and graphics, as well as headlines, text boxes, buttons, shapes, and even widgets. Interactive features such as surveys and text boxes can be added to your Instapage Builder account to capture user data while keeping them interested. To enhance the appearance of your webpage, you can use colors, fonts, and other design elements. Ejemplos De Landing Page 2023
Instapage terminology refers to a group of elements that are grouped together as a block. A block can be modified with a few adjustments and elements. You can also copy, duplicate, or even delete it if you wish. And that’s just for creating a full block – if you don’t have ample time to deal with it or are not confident enough with your page-building skills, you can always look at the Instapage Builder’s selection of block templates, each ready-to-use.
Every time you build a landing page, you’ll notice that the preview appears designed for desktop use. Instapage makes it easy to create a mobile-friendly version. That’s because every single one of its templates is automatically optimized for mobile use. Just like with editing the desktop version, you can conceal certain elements or even whole blocks from those who will go to your landing page using their smartphones.
This life-saving feature will allow you to create two different pages without having to go too far. This is how you can make your landing page attractive and effective for marketing your products or service.
Publishing Your Landing Page
This is the most important part. Now you need to publish your page to make it available to your audience. Publishing a landing page is an important step in the process of creating success in whatever you’re promoting, whether it’s a product or a service. This will make sure that your landing page is visible to as many people as possible, and increase traffic to your website. Ejemplos De Landing Page 2023
Satisfied with your design and layout? You can integrate Instapage with any of the following options:
- You will need to connect your custom domain to your Instapage account before it can be published to your domain. This process is quite complicated, but Instapage will guide you with instructions.
- WordPress – you can publish your page in an instant thanks to its native WordPress integration
- Drupal – If you are a large-scale Drupal user, your Instapage-made page can be published instantly by connecting it with the Drupal plug-in.
- Facebook – this option is useful if you expect most of your visitors to find your page via Facebook and you want to improve the user experience there
- Demo page – this is a quick and easy option for publishing your landing page if you don’t own a website domain; instead, you’ll be provided a subdomain from Instapage itself.
You can also download your page to be edited and modified for future use, or export it to co-workers and collaborators. You can save your page progress and come back anytime if you aren’t ready to publish it.
Instapage’s Other Notable Features
Instablocks & Global Blocks
You can add elements to create blocks within pages, but you also have the benefit of being able save it and reuse it whenever you need to make another page. You can also save your own blocks as Instablocks to cut down on the time it takes to build landing pages. These blocks can be used in future pages. To do this, simply right-click on the block you want to use again, then click “Save to My Blocks.” Ejemplos De Landing Page 2023
Global Blocks, on the other hand, work in the same way as Instablocks. The only difference is that they are specific to one page. The Global Blocks look consistent across all pages. If you make changes to a Global Block on a page, they will reflect on any other blocks. This feature can be useful if you have a section of your website, such as a header or footer, that you want to be consistent across multiple pages. However, you can always disable it if you prefer.
Split Testing to Optimize Your Landing Pages
A/B/n testing is a great way to optimize your page. Before you publish your page, ensure that it is appealing to the public. With the optimization experiments feature built into the Instapage Builder, you can easily determine which elements or blocks of the landing page should stay as is since most users are particularly drawn to it, as well as which parts need to be changed.
Split-testing multiple versions of a landing pages is possible with Instapage. Click on the “Traffic Split” button in the Builder to view the options. This allows you to compare and contrast different versions of the page to determine which one performs best. You can create multiple versions of your page and decide the percentage of traffic to be sent to each variation. Instapage then shows you detailed analytic metrics, allowing you to see which version performs better. The winning page can be used as your final landing page layout. You can also continue testing with other variants to optimize it. This will ensure that your page provides the best visitor experience and increases conversion rates. Ejemplos De Landing Page 2023
Real-Time Collaboration Tools
One of the many nice aspects of Instapage is that you can conveniently collaborate with other people to create a more immersive experience. With the platform’s live collaboration, working in groups or as a team will be possible. You can add comments to different pages by clicking on the blocks or elements. This is useful if any of you want to request changes or additions in the design and layout, as well as other suggestions.
Instapage also allows you to share your page with your team members, even if it is still in progress. This URL can be copied and shared in the group chat. You can invite them all with their email addresses. Your page can be accessed by other Instapage users. Those who don’t have an account can still view what you are working on.
Increased Conversions with Instapage AdMap
If you want to ensure the landing page for your product or service is sent to the right audience, the AdMap tool can help you achieve your desired results. It’s designed to help increase your conversions and maximize your return on investment by creating and tracking ads across multiple platforms, particularly Google search results and social media sites.
AdMap lets you customize your ads according to your audience’s preferences and behavior. It can help optimize customer journeys by identifying and eliminating roadblocks and pain points that prevent customers from converting. It can also help users to see how changes to an ad or page affect the overall performance of their campaign. Instapage AdMap offers a simple interface and detailed analytics reports that will help anyone increase their conversion rate and ROI. To access the feature, you will need a Google Ads account. Ejemplos De Landing Page 2023
Integration with Google Ads
Speaking of Google Ads, if you happen to use it frequently for digital marketing and business purposes, you can easily connect your landing page with your Google Ads account to maximize your reach to a much wider audience. With only a few clicks away, you can review and keep track of your campaign’s progress, how much you’ve spent, and even how well-received your pages are for countless online users worldwide – all while you’re in your Instapage dashboard.
Heatmap Analytics Tool
Instapage’s native heatmap analytics allows you to see how users interact with your landing pages. This will allow you to gain valuable insight into customers’ use of a website. With this tool, businesses can easily identify hotspots on their sites, such as pages that are visited most often or buttons that are clicked most frequently.
Heatmaps also help to highlight any usability issues customers may be experiencing, allowing businesses to make changes quickly and effectively. This can be used to track visitor journeys across multiple pages and devices, providing valuable information about how customers engage with content and websites and helping businesses grow and succeed in the long run. Ejemplos De Landing Page 2023
Analytics in Instapage
Instapage shines best as both a landing page creator and a lead generation tool, so it’s for this reason that its analytics section perfectly reflects it. As one of the platform’s top-selling assets, real-time analytics gives you a full scope of how well your page is performing online, thanks to its detailed visuals and accurate numbers. This feature allows you to monitor and analyze their landing pages’ performance. The feature provides detailed information on metrics such as page views, unique visitors, bounce rates, and more. This data can be used to improve and optimize landing pages, and in turn, improve the business’ overall standing.
Included in the lineup of analytics tools that Instapage offers is the Conversion Goals tool built within the page builder, which allows you to set specific goals for your page to track. Additionally, you can integrate with third-party analytics platforms to gain insights into user behavior and help boost the optimization of your page, such as Google Analytics, Facebook Pixel, and more. Instapage Analytics helps users understand how their landing pages perform and make data-driven decisions about how to improve them.
Instapage Pricing: How Much Does It Cost?
Instapage’s extensive and robust array of advanced features and tools makes it stand out from other landing page software. Previously, the cost of its services started at $68, but today, it’s priced at as low as $199 every month. For smaller businesses that have limited budgets, the pricing might be too steep. Still, it’s worth noting that Instapage provides much more than any landing page editor can, including WordPress.
Below is a complete list of all the Instapage plans currently available: Ejemplos De Landing Page 2023
- Build Plan – as low as $199/month (annual payment), includes core features such as A/B testing, visual collaboration tools, Instapages, AdMap, and integrations with Zapier
- Convert Plan – custom pricing includes additional features like global blocks, heatmaps and ad-to page personalization.
- Ignite Plan – Custom pricing for large-scale businesses
Instapage’s Pros and Cons
The inclusion of powerful landing page-building features and analytics are just some of the great things that make Instapage stand out from the rest. We must also remember its drawbacks. Here is a full list of the advantages and disadvantages of using this platform.
- Drag-and-drop builder makes creating landing pages convenient and easy to use. Ejemplos De Landing Page 2023
- A wonderfully curated array of over +200 templates and designs suitable for many different use cases
- Use these collaboration tools to communicate with your team members about the steps to follow in building a landing page
- Analytics and optimization tools that can be used to optimize landing pages are available.
- Integrations seamless with third-party applications, marketing and analytics
- There are not many plans available for everyone to choose from
- Higher price range than all other landing page editors
- Some advanced features are only included in higher plans, like heatmaps only available in the Convert tier upwards Ejemplos De Landing Page 2023
Instapage Review: My Final Thoughts
As we reach the end of the review, it’s clear as day that Instapage is an excellent platform for creating and optimizing landing pages, with a wide range of features and customization options to explore. Although the user interface is straightforward, the editor has many powerful tools that can’t be found on any other platform.
Despite the eye-watering subscription costs, the pricing plans do offer good value for money in the long run, making it a worthwhile choice for people who are serious about their businesses. Its powerful analytics and optimization tools allow you to easily track the results of campaigns so that you can have higher conversion rates and more people visiting your products and services.
Overall, I would highly recommend Instapage to anyone looking to create effective landing pages that convert well. Instapage is a great tool, with so many advanced features it’s difficult not to love. With its ease of use, dynamic set of tools, and great customer service, Instapage is a powerful choice for any business looking to build its online presence.
FAQ Ejemplos De Landing Page 2023
Is Instapage worth it?
With the more expensive pricing in mind, Instapage may not be worth spending for if you’re a casual blogger or business owner. If you are just beginning to make landing pages or are a beginner in the industry, it may not be worth it.
But, if you have enough money to splurge on the Build Plan, plus you’re serious about boosting your business to greater heights, then it won’t hurt at all if you try out the Instapage platform.
Does Instapage offer a free plan?
Instapage does not have a completely free plan. It does however offer a 14-day free trial to anyone who would like to see the Build Plan and decide if it is right for them.
Can you build a complete website using Instapage?
Instapage is a powerful tool that can be used to build full websites. But, unfortunately, you cannot do that. As previously mentioned, Instapage is designed to make landing pages and nothing else.