Instapage is a popular landing page software that allows users to create and optimize landing pages for their websites. In this article, I’d like to share with you my comprehensive review of Instapage to determine if it is the best landing page builder on the market.
Instapage has been a great tool for me to create high-converting pages for both my business and others. Since I got the opportunity and enough money to move from a different page builder to here, I have grown to appreciate how much Instapage can offer. Of course, there are some benefits that I’ve enjoyed so far, but for every pro, there has to be a con somehow.
With that in mind, I will be reviewing the features of Instapage and also discussing the pricing plans available to the platform as well as how to use it. By the end of this review, you’ll have a clearer picture of whether or not Instapage is the right choice for your business.
For those of you who prefer a more visual experience, here is a video review from the YouTube channel Amazing Reviews. To get a comprehensive overview of Instapage, you may still want to check out our article below.
Instapage Landing Page Builder: An Overview Free Linkedin Headline Generator
Before we can get to the bottom, it is important that you understand what Instapage actually is as a platform. Instapage is a landing page builder designed to help you generate attractive, eye-catching, and overall high-quality landing pages. However, it’s not just any average landing page editor. Since a showcase of very powerful tools backs it, Instapage makes it easy to create high-converting landing pages quickly and efficiently.
Instapage’s drag-and-drop interface makes it easy to customize your pages with no coding skills. You can also explore ready-made templates that are suitable for different industries and niches. Thanks to its dynamic customization and personalization capabilities, you can make your pages stand out from the competition with an extensive library of images, videos, building blocks, and other components.
Instapage offers advanced analytics tools that allow you to monitor how each page performs, in keeping with its promise of delivering outstanding conversion rates and promising leads through your landing pages. It also allows you to connect to leading reporting, marketing and testing platforms to make the most out of your landing pages. This makes it possible to quickly reach your goals. Because of all these and more included in this online software, there’s no doubt that Instapage has become one of the most popular landing page builders on the market today.
Instapage is a tool to create a landing page
A landing page is essential for any business, especially one that is online-focused. It not only shows how your business will look to the public but also provides a way for you to build a loyal customer base.
While the idea of building a landing page sounds great, it does, however, come at a cost – and an expensive one, too. There are many factors that can affect the cost of creating a landing site, including the complexity of the design and the resources required to build it. However, it is more expensive to create and maintain a landing page that has many features. It doesn’t help, either, if you don’t have the skills or time to create one yourself and would rather rely on hiring a designer or agency to do it for you. You could end up spending several hundred to several thousand more on this route than you have budgeted.
So, if you want to create high-quality, high-converting landing pages – the same ones that any established web designer can do, yet need more money to splurge on one, Instapage could be your ideal solution. Instapage offers many customization options and features that make it easy to create pages that look great and work perfectly.
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Why Use Instapage?
Instapage is a powerful tool to create engaging landing pages that convert potential customers into customers. This platform offers many benefits beyond its customizable page-building tools. Here are some reasons why it is worth a try for any manager of any size business.
You don’t need to know how to make complicated landing pages
Instapage is an intuitive platform that makes it easy to create beautiful pages quickly and without the need for outside help. It doesn’t take a lot of knowledge to create a functional page. All tools are available for this purpose.
Made to create Landing Pages and landing pages only
Unlike other page builders, particularly the built-in WordPress page builder, Instapage comes with templates that are exclusively designed in the style of a landing page. Plus, you have many more options to choose from, so you will get everything!
More analytics-oriented page-building
Instapage allows you to optimize landing pages for conversions. You can test different versions and track the results. You can also maximize your reach with powerful analytics and optimization tools to track your page’s performance and identify areas for improvement.
You can create multiple landing pages with one account
If you happen to manage multiple websites, your single Instapage account is enough to create and host multiple landing pages for each site. This is a significant advantage over other website builders that allow you to manage one account per base plan.
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Instapage Features: A Hands-On Review of Its Templates, Editing, and More
As you sign in to Instapage for the first time, you’ll notice that it’s already packed with a hearty handful of features and tools needed to build beautiful landing pages. Here are just some of the offerings this platform has to bring:
- A user-friendly page builder with a familiar drag-and-drop functionality
- You have the option to make mobile-friendly versions landing pages
- Highly-customizable templates
- Easily resizable and modifiable blocks, forms, and other page elements
- Unlimited access to high-quality stock images
- Easy publishing and export to various platforms, including WordPress and your custom domain
- Integrations with popular email marketing and digital marketing tools like MailChimp
As you can see, these are just some of the many features that you can expect from Instapage. The rest will be covered in the article. But for now, I thought it would be helpful to give you a first-hand look at how it feels to use Instapage’s landing page builder.
The first step that you’ll need to take is to sign up and create your account. You won’t be able to fully experience Instapage until you sign up. As soon as you log in, you’ll first notice your dashboard, where you’ll find a full overview of how much progress you’ll be making. Since this is your first time, you won’t be able to see a lot on your dashboard. It’s okay, you’ll learn how to create your own landing page. Let’s get started!
From scratch, you can build a landing page
To create a landing page, simply click on “Landing Pages” on the left-side menu from your dashboard, then “Create Page.” You’ll be presented with a wide selection of landing page templates that you can customize for your promotion.
You’ll also be given the option to start with a blank page without any template or design (Blank Page), but that’s up to you if you think you have experience in building websites. However, since many of you are reading this and will use it for the first time, we’ll construct a full landing page using existing page templates for the sake of this tutorial.
There are a lot of template options that you can choose from based on your planned campaign by selecting the use case filter. There are many templates that you can choose from. One template is designed to encourage users to download your app (App Download), another one to sign people up for an event (Event registration) or one to thank them for buying your product/service. No matter the use case, Instapage has a template all set for you to use.
Now, let’s say we’re building a landing page to launch a product. What should you do? You can start by selecting “Product Launch” from the filter. Next, choose one of the themes that will appear in the search results. A page preview will be displayed to you as you select the landing page design you feel best fits your product. This is to give you a taste of your end product once it’s published to the public online.
It’s up to the user to decide if they will use it. You can always go back to the beginning and look at the layout until you find it perfect. If you love it, you can click “Use that layout.” Once you’ve chosen your landing page design, you’ll need to come up with a name as a way to keep things in order.
Customizing Your Landing Page
With your chosen page layout now ready to go, the next step is to customize it according to your liking. You’ll be immediately redirected to the Instapage page builder, which happens to be one of my all-time favorites coming from the platform (an opinion that, surprisingly, everyone agrees!). This stage allows you to enhance the visual appeal and engagement of your landing page. The best part of it all is that you don’t need to do any of the work since Instapage does it for you.
Instapage Builder allows you to drag and drop elements anywhere on the page. This is in contrast to WordPress, which may allow you to try pulling any element but it will be locked in a row or column and cannot move at all. Instead, how it works can simply be compared to that of the Photoshop interface – you won’t ever see the elements you’re dragging get locked all of a sudden, so indeed, you have the freedom to move your mouse and drag-and-drop however you like.
While the ability to drag and drop may feel more Photoshop-like, the rest of the Builder’s interface should be in some ways familiar, especially to those who’ve used the WordPress editor in the past. You’ll find a full set of elements, widgets, and forms within your reach, and once you click on any of them, you can add as many tweaks as possible to make your landing page more presentable.
Adding Elements and Making Modifications
You can add and rearrange visual elements to your Instapage Builder experience. Additionally, you can add interactive features like surveys and text box forms to help capture user data easily while keeping them engaged. To enhance the appearance of your webpage, you can use colors, fonts, and other design elements. Free Linkedin Headline Generator
Instapage terminology refers to a group of elements that are grouped together as a block. You can add elements and make a few notable adjustments to a block. If you want, you can copy, duplicate, and even delete the block. And that’s just for creating a full block – if you don’t have ample time to deal with it or are not confident enough with your page-building skills, you can always look at the Instapage Builder’s selection of block templates, each ready-to-use.
Every time you build a landing page, you’ll notice that the preview appears designed for desktop use. Instapage makes it easy to create a mobile-friendly version. Every template is optimized for mobile use. You can hide certain elements, or entire blocks, just like you could with the desktop version. This is useful for those who visit your landing page via their smartphones.
With this life-saving feature, you won’t need to go too far to the point where you’ll have two completely different page versions. Overall, by customizing your landing page this way, you can create an attractive and effective platform for marketing your products or services.
Publishing Your Landing Page
This is the most important part. Once your page is ready and optimized, the next thing you must need to do is to publish it to make it live and accessible to your audience. Publishing a landing page is an important step in the process of creating success in whatever you’re promoting, whether it’s a product or a service. This will make sure that your landing page is visible to as many people as possible, and increase traffic to your website. Free Linkedin Headline Generator
Are you satisfied with the layout and design? Instapage can be integrated with any of these options:
- Custom domain – you’ll need to connect it to your Instapage account first before you get it published to your domain – the process will be quite complex, but Instapage will lead you through it with instruction guides along the way
- WordPress – you can publish your page in an instant thanks to its native WordPress integration
- Drupal – if you work for a large-scale company that has Drupal, you can publish your Instapage-made page instantly when you connect it using the Drupal plug-in.
- Facebook – This option is helpful if most of your visitors will find your page via Facebook, and you wish to improve the user experience.
- Demo page – this is a quick and easy option for publishing your landing page if you don’t own a website domain; instead, you’ll be provided a subdomain from Instapage itself.
You can also download your page to be edited and modified for future use, or export it to co-workers and collaborators. You can save your page progress and come back anytime if you aren’t ready to publish it.
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Instapage’s Other Important Features
Instablocks & Global Blocks
You can add elements to create blocks within pages, but you also have the benefit of being able save it and reuse it whenever you need to make another page. You can also save your own blocks as Instablocks to cut down on the time it takes to build landing pages. These blocks can be used in future pages. Simply right-click the block you wish to reuse, and then click “Save To My Blocks”. Free Linkedin Headline Generator
Meanwhile, Global Blocks work similarly to Instablocks – the only difference between the two is that the design and layout of the former are specific to one page. The Global Blocks look consistent across all pages. This means if you edit a Global Block on one page, all the changes will be reflected on the same block built into other pages. This feature can be useful if you have a section of your website, such as a header or footer, that you want to be consistent across multiple pages. However, you can always disable it if you prefer.
Split Testing to Optimize Your Landing Pages
A/B/n testing is a great way to optimize your page. Before you publish your page, ensure that it is appealing to the public. The optimization experiments feature in the Instapage Builder allows you to easily identify which elements or blocks should remain as they are, since many people are drawn to them, and which parts must be modified.
Instapage allows you to split-test multiple versions of a landing page by clicking on the “Traffic Split” button in the Builder, which enables you to compare different variations of the same page and analyze which performs better. You can create multiple versions of your page and decide the percentage of traffic to be sent to each variation. Instapage then shows you detailed analytic metrics, allowing you to see which version performs better. You can use the winning page as your final landing page layout or continue testing it with different variants to optimize it, ensuring that your page delivers the best possible visitor experience and improves conversion rates. Free Linkedin Headline Generator
Real-Time Collaboration Tools
One of the many nice aspects of Instapage is that you can conveniently collaborate with other people to create a more immersive experience. If you work in a group or team, you’ll be able to do exactly that with the platform’s real-time collaboration features. As you turn on Comment mode, you and your teammates can leave comments on different parts of the page by simply clicking on any of the elements or blocks. This is useful if any of you want to request changes or additions in the design and layout, as well as other suggestions.
Instapage also allows you to share your page with your team members, even if it is still in progress. This URL can be copied and shared in the group chat. You can invite them all with their email addresses. Your page can be accessed by other Instapage users. Those who don’t have an account can still view what you are working on.
Instapage AdMap for Increased Conversions
If you want to ensure the landing page for your product or service is sent to the right audience, the AdMap tool can help you achieve your desired results. The AdMap tool is designed to increase conversions and maximize return on investment. It allows you to create and track ads across multiple platforms, including Google search results.
AdMap lets you customize your ads according to your audience’s preferences and behavior. It can help optimize customer journeys by identifying and eliminating roadblocks and pain points that prevent customers from converting. It can also help users to see how changes to an ad or page affect the overall performance of their campaign. Instapage AdMap offers a simple interface and detailed analytics reports that will help anyone increase their conversion rate and ROI. To access the feature, you will need a Google Ads account. Free Linkedin Headline Generator
Integration with Google Ads
Speaking of Google Ads, if you happen to use it frequently for digital marketing and business purposes, you can easily connect your landing page with your Google Ads account to maximize your reach to a much wider audience. You can easily track the progress of your campaign, how much you spent, and how popular your pages were for thousands of online users around the world by just a few clicks – all from your Instapage dashboard.
Heatmap Analytics Tool
As a means to better understand customer behavior on your page, Instapage’s native heatmap analytics feature lets you take an in-depth, real-time look at how your users interact with certain parts of your landing page, offering valuable insights into how customers use a website. With this tool, businesses can easily identify hotspots on their sites, such as pages that are visited most often or buttons that are clicked most frequently.
Heatmaps also help to highlight any usability issues customers may be experiencing, allowing businesses to make changes quickly and effectively. This can be used to track visitor journeys across multiple pages and devices, providing valuable information about how customers engage with content and websites and helping businesses grow and succeed in the long run. Free Linkedin Headline Generator
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Analytics in Instapage
Instapage shines best as both a landing page creator and a lead generation tool, so it’s for this reason that its analytics section perfectly reflects it. As one of the platform’s top-selling assets, real-time analytics gives you a full scope of how well your page is performing online, thanks to its detailed visuals and accurate numbers. This feature allows you to monitor and analyze their landing pages’ performance. The feature provides detailed information on metrics such as page views, unique visitors, bounce rates, and more. This data can be used to improve and optimize landing pages, and in turn, improve the business’ overall standing.
Instapage’s analytics tools include the Conversion Goals tool, which is built into the page builder. This allows you to create specific goals for your page and track them. Additionally, you can integrate with third-party analytics platforms to gain insights into user behavior and help boost the optimization of your page, such as Google Analytics, Facebook Pixel, and more. Instapage Analytics allows users to analyze how landing pages perform and make data-driven choices about how to improve them.
Instapage Pricing: What Does it Cost?
Considering its wide and robust range of advanced-level tools and features, it’s no surprise that Instapage’s price range is more high-end than other landing page software. Previously, the cost of its services started at $68, but today, it’s priced at as low as $199 every month. The pricing may be a lot to take in, especially for smaller businesses with limited budgets. Still, it’s worth noting that Instapage provides much more than any landing page editor can, including WordPress.
Below is a complete list of all the Instapage plans currently available: Free Linkedin Headline Generator
- Build Plan – As low as $199/month (an annual payment), and includes core features like A/B testing, visual collaborative tools, Instapages AdMap and integrations with Zapier
- Convert Plan – custom pricing includes additional features like global blocks, heatmaps and ad-to page personalization.
- Ignite Plan – custom pricing designed for large-scale businesses
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Instapage’s Pros and Cons
The inclusion of powerful landing page-building features and analytics are just some of the great things that make Instapage stand out from the rest. However, we should remember its downsides. Here is a full list of the advantages and disadvantages of using this platform.
- Drag-and-drop builder makes creating landing pages convenient and easy to use. Free Linkedin Headline Generator
- A wonderfully curated array of over +200 templates and designs suitable for many different use cases
- Use these collaboration tools to communicate with your team members about the steps to follow in building a landing page
- Accessible built-in optimization and analytics tools needed to improve the performance of landing pages
- Seamless integrations with third-party apps, from marketing to analytics
- There are not many plans available for everyone to choose from
- Higher price range than all other landing page editors
- Some advanced features are only included in higher plans, like heatmaps only available in the Convert tier upwards Free Linkedin Headline Generator
Instapage Review: Final Thoughts
As we reach the end of the review, it’s clear as day that Instapage is an excellent platform for creating and optimizing landing pages, with a wide range of features and customization options to explore. The user interface is simple to the core, but the built-in editor is jam-packed with some of the most powerful tools that no other platform can compete.
Despite the eye-watering subscription costs, the pricing plans do offer good value for money in the long run, making it a worthwhile choice for people who are serious about their businesses. Additionally, its powerful analytics and optimization features allow you to track the results of your campaigns effectively and conveniently, so you have a better chance of high conversions and, as a result, more people coming to your products or services.
Instapage is a great tool for creating landing pages that convert. Instapage is a great tool, with so many advanced features it’s difficult not to love. With its ease of use, dynamic set of tools, and great customer service, Instapage is a powerful choice for any business looking to build its online presence.
FAQ Free Linkedin Headline Generator
Is Instapage worth it?
With the more expensive pricing in mind, Instapage may not be worth spending for if you’re a casual blogger or business owner. It may not be worth it if you’re simply a beginner in the business industry or just starting with making landing pages.
If you have the money and are serious about growing your business, you can try the Instapage platform.
Does Instapage offer a free plan?
Instapage does not have a completely free plan. However, it does offer a 14-day trial for anyone who wants to explore the Build Plan and determine if it’s right for them.
Is it possible to create a complete website with Instapage?
Instapage is a powerful tool that can be used to build full websites. Unfortunately, this is not possible. As previously mentioned, Instapage is designed to make landing pages and nothing else.