Instapage is a popular landing page software that allows users to create and optimize landing pages for their websites. In this article, I’d like to share with you my comprehensive review of Instapage to determine if it is the best landing page builder on the market.
Instapage has been a great tool for me to create high-converting pages for both my business and others. I’ve come to appreciate the many benefits of Instapage since I had the chance to switch from another page builder. Of course, there are some benefits that I’ve enjoyed so far, but for every pro, there has to be a con somehow.
With that in mind, I will be reviewing the features of Instapage and also discussing the pricing plans available to the platform as well as how to use it. You’ll be able to see if Instapage is right for you by the end of the review.
If you prefer visuals, this video review is from YouTube channel Amazing Reviews. You might still like to read our article below for a complete overview of Instapage.
Instapage Landing Page Builder: An Overview Free Wysiwyg Website Builder
Before we get to the bottom of all of this, you must know first-hand what Instapage really is as a platform. Instapage is a landing-page builder that helps you create attractive, eye-catching and high-quality landing pages. It’s more than a landing page editor. Since a showcase of very powerful tools backs it, Instapage makes it easy to create high-converting landing pages quickly and efficiently.
With its drag-and-drop interface, Instapage lets you customize your pages without any semblance of coding knowledge. It also allows you to explore a wide range of ready-made templates for various industries or niches to get started immediately. Thanks to its dynamic customization and personalization capabilities, you can make your pages stand out from the competition with an extensive library of images, videos, building blocks, and other components.
Instapage offers advanced analytics tools that allow you to monitor how each page performs, in keeping with its promise of delivering outstanding conversion rates and promising leads through your landing pages. It also allows you to connect to leading reporting, marketing and testing platforms to make the most out of your landing pages. This makes it possible to quickly reach your goals. Instapage is a popular online landing page builder because of these features and many more.
Using Instapage to Create a Landing Page
A landing page is essential for any business, especially one that is online-focused. It not only shows how your business will look to the public but also provides a way for you to build a loyal customer base.
While the idea of building a landing page sounds great, it does, however, come at a cost – and an expensive one, too. The overall cost of creating a landing page can depend on several factors, from the complexity of the design to the resources needed to build and maintain it. However, it is more expensive to create and maintain a landing page that has many features. If you don’t have the time or skills to make one, it’s better to hire a professional agency or designer to do it. You could end up spending several hundred to several thousand more on this route than you have budgeted.
Instapage is the perfect solution if you are looking to create high-quality and high-converting landing pages. Instapage offers many customization options and features that make it easy to create pages that look great and work perfectly.
> > Click Here to Start Your 14-Day Free Trial < <
Why Use Instapage?
Instapage is an effective tool for creating engaging, user-friendly landing pages that drive potential users into bona fide customers and increase revenue. Apart from its page-building customization tools, here are some of the go-to reasons why this platform is worth the try for anyone who manages any business, big or small.
You don’t need to know how to make complicated landing pages
Instapage is an intuitive platform that makes it easy to create beautiful pages quickly and without the need for outside help. You don’t need to be a web design expert just to build a fully-functioning page because all of its tools are ready for that purpose.
Made to Create Landing Pages and Landing Pages Only
Instapage templates are designed specifically for landing pages, unlike other page builders like the built-in WordPress page creator. You have many options, so you can get everything.
More Analytics-focused Page-building
With Instapage, you can optimize your landing page for conversions by testing different variations and tracking results. With powerful analytics and optimization tools, you can increase your reach and track the performance of your page to identify improvement areas.
You can create multiple landing pages with one account
If you happen to manage multiple websites, your single Instapage account is enough to create and host multiple landing pages for each site. This is a huge advantage over other website builders whose base plans allow you to manage only one per account.
> > Click Here to Start Your 14-Day Free Trial < <
Instapage Features: A Hands-On Review of Its Templates, Editing, and More
As you sign in to Instapage for the first time, you’ll notice that it’s already packed with a hearty handful of features and tools needed to build beautiful landing pages. These are just a few of the many offerings offered by Instapage.
- A user-friendly page builder with a familiar drag-and-drop functionality
- The option to create mobile-friendly versions of landing pages
- Highly-customizable templates
- Easily resizable and modifiable blocks, forms, and other page elements
- Unlimited access to high-quality stock images
- Export to WordPress or your custom domain for easy publishing and export
- Integrations with popular digital marketing and email marketing tools such as MailChimp
These are only a few of the many features you can expect from Instapage. I’ll show you the rest later on in the article, but for now, since we have a general idea of what it is, it would be nice if I take you through a hands-on look at what it’s like to use this landing page builder for the first time.
The first step that you’ll need to take is to sign up and create your account. You won’t be able to fully experience Instapage until you sign up. Once you log in, your dashboard will appear. This is where you can see a complete overview of the progress you are making. You won’t see much on your dashboard because this is your first attempt. It’s okay, you’ll learn how to create your own landing page. Let’s get started!
Building a Landing Page from Scratch
Click on “Landing pages” in the left-side menu of your dashboard and then click “Create Page”. Once you hit the button, you’ll instantly be greeted by a vast collection of around 200 landing page templates, each of which you can use and customize however you like for whatever you want to promote.
If you are an experienced web designer, you will be able to create a blank page. However, since many of you are reading this and will use it for the first time, we’ll construct a full landing page using existing page templates for the sake of this tutorial.
There are a lot of template options that you can choose from based on your planned campaign by selecting the use case filter. You may find a template that’s designed to convince users to download your app (App download), one geared toward signing people up for an upcoming event (Event registration), or one that’s made to simply thank them for purchasing your product/service (Thank you). No matter the use case, Instapage has a template all set for you to use.
Let’s suppose we are creating a landing page for launching a product. What should you do? To start, you can pick “Product launch” from the use case filter, then select one of the multiple themes that will come up in the search results. A page preview will be displayed to you as you select the landing page design you feel best fits your product. This preview will give you an idea of the final product when it is made available to the public.
Then, it’s up to you whether you’re going to use it or not. You can always go back to the beginning and look at the layout until you find it perfect. If you love it, you can click “Use that layout.” Once you’ve chosen your landing page design, you’ll need to come up with a name as a way to keep things in order.
Customizing Your Landing Page
With your chosen page layout now ready to go, the next step is to customize it according to your liking. You’ll be immediately redirected to the Instapage page builder, which happens to be one of my all-time favorites coming from the platform (an opinion that, surprisingly, everyone agrees!). This stage allows you to enhance the visual appeal and engagement of your landing page. Instapage takes care of everything for you.
Within the Instapage Builder, you can very easily drag and drop elements within the page anywhere you want, unlike the WordPress version, where you could try to pull any element, only for it to be locked in a certain row/column and not move entirely. It works in a similar way to the Photoshop interface. You won’t see any elements you drag get locked, so you can move your mouse around and drag-and drop as you please.
While the ability to drag and drop may feel more Photoshop-like, the rest of the Builder’s interface should be in some ways familiar, especially to those who’ve used the WordPress editor in the past. You’ll find a full set of elements, widgets, and forms within your reach, and once you click on any of them, you can add as many tweaks as possible to make your landing page more presentable.
Adding Elements and Making Modifications
You can add and rearrange visual elements to your Instapage Builder experience. Interactive features such as surveys and text boxes can be added to your Instapage Builder account to capture user data while keeping them interested. To enhance the appearance of your webpage, you can use colors, fonts, and other design elements. Free Wysiwyg Website Builder
In Instapage terms, a set of elements grouped is called a block. A block can be modified with a few adjustments and elements. If you want, you can copy, duplicate, and even delete the block. This is just how to create a block. If you don’t have enough time or confidence in your page-building skills you can always use the Instapage Builder’s block templates.
You’ll notice the preview for a landing page you create is designed for desktop. Instapage makes it easy to create a mobile-friendly version. Every template is optimized for mobile use. Just like with editing the desktop version, you can conceal certain elements or even whole blocks from those who will go to your landing page using their smartphones.
With this life-saving feature, you won’t need to go too far to the point where you’ll have two completely different page versions. This is how you can make your landing page attractive and effective for marketing your products or service.
Publishing Your Landing Page
This is the most important part. Once your page is ready and optimized, the next thing you must need to do is to publish it to make it live and accessible to your audience. A landing page is essential to promoting a product or service. This will make sure that your landing page is visible to as many people as possible, and increase traffic to your website. Free Wysiwyg Website Builder
Are you satisfied with the layout and design? You can integrate Instapage with any of the following options:
- You will need to connect your custom domain to your Instapage account before it can be published to your domain. This process is quite complicated, but Instapage will guide you with instructions.
- WordPress – you can publish your page in an instant thanks to its native WordPress integration
- Drupal – if you work for a large-scale company that has Drupal, you can publish your Instapage-made page instantly when you connect it using the Drupal plug-in.
- Facebook – this option is useful if you expect most of your visitors to find your page via Facebook and you want to improve the user experience there
- Demo page – this is a quick and easy option for publishing your landing page if you don’t own a website domain; instead, you’ll be provided a subdomain from Instapage itself.
Additionally, you may opt to download your page for you to edit and modify for future use and even export it to your co-workers or collaborators. If, for some reason, you’re not fully ready to publish it, you can always save its progress, and you can come back to it anytime.
> > Click Here to Start Your 14-Day Free Trial < <
Instapage’s Other Notable Features
Instablocks and Global Blocks
You can add elements to create blocks within pages, but you also have the benefit of being able save it and reuse it whenever you need to make another page. To further cut the time spent on building landing pages in half, you can save the blocks you made yourself as Instablocks, which you can implement when you create other pages in future projects. Simply right-click the block you wish to reuse, and then click “Save To My Blocks”. Free Wysiwyg Website Builder
Meanwhile, Global Blocks work similarly to Instablocks – the only difference between the two is that the design and layout of the former are specific to one page. The Global Blocks look consistent across all pages. If you make changes to a Global Block on a page, they will reflect on any other blocks. This feature can be useful if you have a section of your website, such as a header or footer, that you want to be consistent across multiple pages. However, you can always disable it if you prefer.
Split Testing to Optimize Your Landing Pages
Optimizing your webpage with A/B/n testing can be a great way to improve it. Before you publish your page, ensure that it is appealing to the public. With the optimization experiments feature built into the Instapage Builder, you can easily determine which elements or blocks of the landing page should stay as is since most users are particularly drawn to it, as well as which parts need to be changed.
Instapage allows you to split-test multiple versions of a landing page by clicking on the “Traffic Split” button in the Builder, which enables you to compare different variations of the same page and analyze which performs better. You can create multiple pages and choose the percentage of traffic that will be sent to each version. Instapage then shows you detailed analytic metrics, allowing you to see which version performs better. The winning page can be used as your final landing page layout. You can also continue testing with other variants to optimize it. This will ensure that your page provides the best visitor experience and increases conversion rates. Free Wysiwyg Website Builder
Real-Time Collaboration Tools
One of the many nice aspects of Instapage is that you can conveniently collaborate with other people to create a more immersive experience. With the platform’s live collaboration, working in groups or as a team will be possible. You can add comments to different pages by clicking on the blocks or elements. This is useful if any of you want to request changes or additions in the design and layout, as well as other suggestions.
Instapage also allows you to share your page with your team members, even if it is still in progress. This URL can be copied and shared in the group chat. You may opt to invite any of them with their email addresses as well. Not only can your page be accessed by fellow Instapage users – those who don’t have one can also take a look at what you’re working on.
Instapage AdMap for Increased Conversions
The AdMap tool is a great way to make sure your landing page for your product/service gets sent to the right people. The AdMap tool is designed to increase conversions and maximize return on investment. It allows you to create and track ads across multiple platforms, including Google search results.
AdMap lets you customize your ads according to your audience’s preferences and behavior. It can be used to optimize the customer’s journey by identifying and removing the pain points and roadblocks to conversion. It can also help users to see how changes to an ad or page affect the overall performance of their campaign. With its easy-to-use interface and detailed analytics reports, Instapage AdMap is the perfect solution for anyone who wants to increase their ROI and conversion rate. You must take note, though, that you must have a Google Ads account to access this feature. Free Wysiwyg Website Builder
Integration with Google Ads
Speaking of Google Ads, if you happen to use it frequently for digital marketing and business purposes, you can easily connect your landing page with your Google Ads account to maximize your reach to a much wider audience. With only a few clicks away, you can review and keep track of your campaign’s progress, how much you’ve spent, and even how well-received your pages are for countless online users worldwide – all while you’re in your Instapage dashboard.
Heatmap Analytics Tool
Instapage’s native heatmap analytics allows you to see how users interact with your landing pages. This will allow you to gain valuable insight into customers’ use of a website. This tool allows businesses to identify hotspots in their websites, such as pages visited the most or buttons clicked most frequently.
Heatmaps can also be used to identify usability issues that customers might have, which allows businesses to quickly and effectively make improvements. This is useful for tracking visitor journeys across multiple pages or devices. It provides valuable information about customers’ interactions with websites and content, which can help businesses grow and succeed. Free Wysiwyg Website Builder
> > Click Here to Start Your 14-Day Free Trial < <
Analytics in Instapage
Instapage shines best as both a landing page creator and a lead generation tool, so it’s for this reason that its analytics section perfectly reflects it. As one of the platform’s top-selling assets, real-time analytics gives you a full scope of how well your page is performing online, thanks to its detailed visuals and accurate numbers. It allows you to track and analyze the performance of their landing pages. This feature gives detailed information about metrics like page views, unique visitors and bounce rates. This information can then be used to optimize and improve the quality of landing pages and, in return, the overall standing of a business.
Instapage’s analytics tools include the Conversion Goals tool, which is built into the page builder. This allows you to create specific goals for your page and track them. You can also integrate with third party analytics platforms to gain insight into user behavior and boost optimization of your page. This includes Google Analytics, Facebook Pixel and many others. Instapage Analytics helps users understand how their landing pages perform and make data-driven decisions about how to improve them.
Instapage Pricing: What Does it Cost?
Instapage’s extensive and robust array of advanced features and tools makes it stand out from other landing page software. Previously, the cost of its services started at $68, but today, it’s priced at as low as $199 every month. For smaller businesses that have limited budgets, the pricing might be too steep. It’s important to note that Instapage offers more features than any other landing page editor, including WordPress.
Here is a full list of the following plans that Instapage currently offers: Free Wysiwyg Website Builder
- Build Plan – as low as $199/month (annual payment), includes core features such as A/B testing, visual collaboration tools, Instapages, AdMap, and integrations with Zapier
- Convert Plan – custom pricing includes additional features like global blocks, heatmaps and ad-to page personalization.
- Ignite Plan – Custom pricing for large-scale businesses
> > Click Here to Start Your 14-Day Free Trial < <
Instapage’s pros and cons
The inclusion of powerful landing page-building features and analytics are just some of the great things that make Instapage stand out from the rest. However, we should remember its downsides. Here is a full list of the advantages and disadvantages of using this platform.
The pros
- Drag-and-drop builder makes creating landing pages convenient and easy to use. Free Wysiwyg Website Builder
- A wonderfully curated array of over +200 templates and designs suitable for many different use cases
- Handy collaboration features as a means to communicate with team members on what steps to take in building any landing page
- Accessible built-in optimization and analytics tools needed to improve the performance of landing pages
- Integrations seamless with third-party applications, marketing and analytics
The Cons
- There are not many plans available for everyone to choose from
- More expensive price range out of all other landing page editors
- Some advanced features are only included in higher plans, like heatmaps only available in the Convert tier upwards Free Wysiwyg Website Builder
Instapage Review: My Final Thoughts
As we reach the end of the review, it’s clear as day that Instapage is an excellent platform for creating and optimizing landing pages, with a wide range of features and customization options to explore. The user interface is simple to the core, but the built-in editor is jam-packed with some of the most powerful tools that no other platform can compete.
Despite the eye-watering subscription costs, the pricing plans do offer good value for money in the long run, making it a worthwhile choice for people who are serious about their businesses. Additionally, its powerful analytics and optimization features allow you to track the results of your campaigns effectively and conveniently, so you have a better chance of high conversions and, as a result, more people coming to your products or services.
Instapage is a great tool for creating landing pages that convert. It’s hard not to like Instapage, especially considering its huge amount of advanced features. With its ease of use, dynamic set of tools, and great customer service, Instapage is a powerful choice for any business looking to build its online presence.
FAQ Free Wysiwyg Website Builder
Is Instapage worth it?
With the more expensive pricing in mind, Instapage may not be worth spending for if you’re a casual blogger or business owner. If you are just beginning to make landing pages or are a beginner in the industry, it may not be worth it.
But, if you have enough money to splurge on the Build Plan, plus you’re serious about boosting your business to greater heights, then it won’t hurt at all if you try out the Instapage platform.
Does Instapage offer a free plan?
Instapage does not have a completely free plan. It does however offer a 14-day free trial to anyone who would like to see the Build Plan and decide if it is right for them.
Is it possible to create a complete website with Instapage?
Instapage could have been a great place to create full websites, especially if you take note of its many powerful tools. But, unfortunately, you cannot do that. Instapage was created to create landing pages, as it has been mentioned.