Instapage, a popular landing-page software, allows users to create landing pages and optimize them for their websites. Instapage is a popular landing page software that allows users to create and optimize landing pages for their websites. In this review, I will share my extensive Instapage review to help you decide if it’s the best.
Instapage has been a great tool for me to create high-converting pages for both my business and others. I’ve come to appreciate the many benefits of Instapage since I had the chance to switch from another page builder. While there are many benefits I have enjoyed, there is always a downside.
With that said, I’ll be taking a close look at the features offered by Instapage, as well as discussing the pricing plans offered by the platform and how to use it for the first time. You’ll be able to see if Instapage is right for you by the end of the review.
For those of you who prefer a more visual experience, here is a video review from the YouTube channel Amazing Reviews. To get a comprehensive overview of Instapage, you may still want to check out our article below.
Instapage Landing Page Builder: An Overview Gmail Google Sheets Instapage Integrations
Before we get to the bottom of all of this, you must know first-hand what Instapage really is as a platform. Instapage is a landing page builder designed to help you generate attractive, eye-catching, and overall high-quality landing pages. It’s more than a landing page editor. Since a showcase of very powerful tools backs it, Instapage makes it easy to create high-converting landing pages quickly and efficiently.
Instapage’s drag-and-drop interface makes it easy to customize your pages with no coding skills. It also allows you to explore a wide range of ready-made templates for various industries or niches to get started immediately. Thanks to its dynamic customization and personalization capabilities, you can make your pages stand out from the competition with an extensive library of images, videos, building blocks, and other components.
Instapage offers advanced analytics tools that allow you to monitor how each page performs, in keeping with its promise of delivering outstanding conversion rates and promising leads through your landing pages. Additionally, to help you make the most of your landing pages, it allows you to connect with leading marketing, reporting, and testing platforms, making it highly possible to reach your goals quickly. Because of all these and more included in this online software, there’s no doubt that Instapage has become one of the most popular landing page builders on the market today.
Instapage is a tool to create a landing page
If you’re running a business for the first time, especially one that’s online-centric, you need to realize just how important a landing page is. Not only does it present how your business will appear to the general public, but it also serves as an ever-effective way of building a strong, dedicated consumer base.
While the idea of building a landing page sounds great, it does, however, come at a cost – and an expensive one, too. There are many factors that can affect the cost of creating a landing site, including the complexity of the design and the resources required to build it. That said, if you want a feature-rich landing page with a more complex design, that would be too expensive to build and maintain. If you don’t have the time or skills to make one, it’s better to hire a professional agency or designer to do it. You could end up spending several hundred to several thousand more on this route than you have budgeted.
Instapage is the perfect solution if you are looking to create high-quality and high-converting landing pages. Instapage offers many customization options and features that make it easy to create pages that look great and work perfectly.
Instapage is an effective tool for creating engaging, user-friendly landing pages that drive potential users into bona fide customers and increase revenue. Apart from its page-building customization tools, here are some of the go-to reasons why this platform is worth the try for anyone who manages any business, big or small.
You don’t need to know how to make complicated landing pages
Instapage is an easy-to-use platform that allows users to quickly and easily create stunning pages without needing help from outside resources. It doesn’t take a lot of knowledge to create a functional page. All tools are available for this purpose.
Made to Create Landing Pages and Landing Pages Only
Unlike other page builders, particularly the built-in WordPress page builder, Instapage comes with templates that are exclusively designed in the style of a landing page. You have many options, so you can get everything.
More analytics-oriented page-building
With Instapage, you can optimize your landing page for conversions by testing different variations and tracking results. With powerful analytics and optimization tools, you can increase your reach and track the performance of your page to identify improvement areas.
You can create multiple landing pages with one account
If you happen to manage multiple websites, your single Instapage account is enough to create and host multiple landing pages for each site. This is a huge advantage over other website builders whose base plans allow you to manage only one per account.
Instapage Features: A Hands-On Review of Its Templates, Editing, and More
Signing in to Instapage will be your first step. It already has a lot of tools and features that you need to create beautiful landing pages. Here are just some of the offerings this platform has to bring:
- A user-friendly page builder with a familiar drag-and-drop functionality
- You have the option to make mobile-friendly versions landing pages
- Templates that can be customized to your exact specifications
- Easily resizable and modifiable blocks, forms, and other page elements
- Unlimited access to high quality stock images
- Easy publishing and export to various platforms, including WordPress and your custom domain
- Integrations with popular email marketing and digital marketing tools like MailChimp
These are only a few of the many features you can expect from Instapage. The rest will be covered in the article. But for now, I thought it would be helpful to give you a first-hand look at how it feels to use Instapage’s landing page builder.
The first step that you’ll need to take is to sign up and create your account. Just like every other landing page builder, you won’t fully get the Instapage experience until you register your account. As soon as you log in, you’ll first notice your dashboard, where you’ll find a full overview of how much progress you’ll be making. Since this is your first time, you won’t be able to see a lot on your dashboard. But that’s okay because you’re going to learn anyway how to build a landing page of your own. Let’s get started!
Building a Landing Page from Scratch
To create a landing page, simply click on “Landing Pages” on the left-side menu from your dashboard, then “Create Page.” Once you hit the button, you’ll instantly be greeted by a vast collection of around 200 landing page templates, each of which you can use and customize however you like for whatever you want to promote.
You’ll also be given the option to start with a blank page without any template or design (Blank Page), but that’s up to you if you think you have experience in building websites. We will build a landing page from scratch using templates that are already in use, as many people are reading this tutorial.
You have many options to choose from depending on the purpose of your campaign. Select the Use case filter to see a list of available templates. You may find a template that’s designed to convince users to download your app (App download), one geared toward signing people up for an upcoming event (Event registration), or one that’s made to simply thank them for purchasing your product/service (Thank you). No matter the use case, Instapage has a template all set for you to use.
Now, let’s say we’re building a landing page to launch a product. What should you do? You can start by selecting “Product Launch” from the filter. Next, choose one of the themes that will appear in the search results. A page preview will be displayed to you as you select the landing page design you feel best fits your product. This is to give you a taste of your end product once it’s published to the public online.
It’s up to the user to decide if they will use it. You can always go back to the beginning and look at the layout until you find it perfect. Otherwise, if you like it, then you can click “Use this layout.” Once you’ve chosen your landing page design, you’ll need to come up with a name as a way to keep things in order.
Customizing Your Landing Page
With your chosen page layout now ready to go, the next step is to customize it according to your liking. You’ll be immediately redirected to the Instapage page builder, which happens to be one of my all-time favorites coming from the platform (an opinion that, surprisingly, everyone agrees!). In this stage, you have the opportunity to make your landing page more visually appealing and engaging. The best part of it all is that you don’t need to do any of the work since Instapage does it for you.
Instapage Builder allows you to drag and drop elements anywhere on the page. This is in contrast to WordPress, which may allow you to try pulling any element but it will be locked in a row or column and cannot move at all. Instead, how it works can simply be compared to that of the Photoshop interface – you won’t ever see the elements you’re dragging get locked all of a sudden, so indeed, you have the freedom to move your mouse and drag-and-drop however you like.
While the ability to drag and drop may feel more Photoshop-like, the rest of the Builder’s interface should be in some ways familiar, especially to those who’ve used the WordPress editor in the past. You’ll find a full set of elements, widgets, and forms within your reach, and once you click on any of them, you can add as many tweaks as possible to make your landing page more presentable.
Adding Elements and Making Modifications
You can add and rearrange visual elements to your Instapage Builder experience. Additionally, you can add interactive features like surveys and text box forms to help capture user data easily while keeping them engaged. To enhance the appearance of your webpage, you can use colors, fonts, and other design elements. Gmail Google Sheets Instapage Integrations
Instapage terminology refers to a group of elements that are grouped together as a block. A block can be modified with a few adjustments and elements. If you want, you can copy, duplicate, and even delete the block. This is just how to create a block. If you don’t have enough time or confidence in your page-building skills you can always use the Instapage Builder’s block templates.
You’ll notice the preview for a landing page you create is designed for desktop. Instapage makes it easy to create a mobile-friendly version. That’s because every single one of its templates is automatically optimized for mobile use. Just like with editing the desktop version, you can conceal certain elements or even whole blocks from those who will go to your landing page using their smartphones.
With this life-saving feature, you won’t need to go too far to the point where you’ll have two completely different page versions. This is how you can make your landing page attractive and effective for marketing your products or service.
Publishing Your Landing Page
This is the most important part. Now you need to publish your page to make it available to your audience. A landing page is essential to promoting a product or service. This will make sure that your landing page is visible to as many people as possible, and increase traffic to your website. Gmail Google Sheets Instapage Integrations
Satisfied with your design and layout? Instapage can be integrated with any of these options:
- You will need to connect your custom domain to your Instapage account before it can be published to your domain. This process is quite complicated, but Instapage will guide you with instructions.
- WordPress – you can publish your page in an instant thanks to its native WordPress integration
- Drupal – if you work for a large-scale company that has Drupal, you can publish your Instapage-made page instantly when you connect it using the Drupal plug-in.
- Facebook – This option is helpful if most of your visitors will find your page via Facebook, and you wish to improve the user experience.
- Demo page – This is an easy way to publish your landing page without a domain. Instead, Instapage will provide a subdomain.
Additionally, you may opt to download your page for you to edit and modify for future use and even export it to your co-workers or collaborators. If, for some reason, you’re not fully ready to publish it, you can always save its progress, and you can come back to it anytime.
Instapage’s Other Important Features
Instablocks & Global Blocks
While you can add certain elements to create a block within a page, you get the added benefit of being able to save and reuse it whenever you want to create another page. You can also save your own blocks as Instablocks to cut down on the time it takes to build landing pages. These blocks can be used in future pages. To do this, simply right-click on the block you want to use again, then click “Save to My Blocks.” Gmail Google Sheets Instapage Integrations
Global Blocks, on the other hand, work in the same way as Instablocks. The only difference is that they are specific to one page. At the same time, the latter looks consistent even across multiple pages that have it included. If you make changes to a Global Block on a page, they will reflect on any other blocks. This feature can be useful if you have a section of your website, such as a header or footer, that you want to be consistent across multiple pages. However, you can always disable it if you prefer.
Split Testing to Optimize Your Landing Page
A/B/n testing is a great way to optimize your page. Before you’re ready to publish, you need to ensure that whatever you’re making should attract the general public. The optimization experiments feature in the Instapage Builder allows you to easily identify which elements or blocks should remain as they are, since many people are drawn to them, and which parts must be modified.
Split-testing multiple versions of a landing pages is possible with Instapage. Click on the “Traffic Split” button in the Builder to view the options. This allows you to compare and contrast different versions of the page to determine which one performs best. You can create multiple pages and choose the percentage of traffic that will be sent to each version. Instapage then shows you detailed analytic metrics, allowing you to see which version performs better. You can use the winning page as your final landing page layout or continue testing it with different variants to optimize it, ensuring that your page delivers the best possible visitor experience and improves conversion rates. Gmail Google Sheets Instapage Integrations
Real-Time Collaboration Tools
One of the many nice aspects of Instapage is that you can conveniently collaborate with other people to create a more immersive experience. With the platform’s live collaboration, working in groups or as a team will be possible. You can add comments to different pages by clicking on the blocks or elements. This feature is helpful if you have any suggestions or requests for changes to the layout and design.
Instapage also allows you to share your page with your team members, even if it is still in progress. This URL can be copied and shared in the group chat. You can invite them all with their email addresses. Not only can your page be accessed by fellow Instapage users – those who don’t have one can also take a look at what you’re working on.
Instapage AdMap for Increased Conversions
The AdMap tool is a great way to make sure your landing page for your product/service gets sent to the right people. It’s designed to help increase your conversions and maximize your return on investment by creating and tracking ads across multiple platforms, particularly Google search results and social media sites.
AdMap lets you customize your ads according to your audience’s preferences and behavior. It can be used to optimize the customer’s journey by identifying and removing the pain points and roadblocks to conversion. It also allows users to view how changes to ads or pages affect the performance of their campaigns. Instapage AdMap offers a simple interface and detailed analytics reports that will help anyone increase their conversion rate and ROI. You must take note, though, that you must have a Google Ads account to access this feature. Gmail Google Sheets Instapage Integrations
Integration with Google Ads
Google Ads is a great tool for business and digital marketing. You can connect your landing page to your Google Ads account to increase your reach to a wider audience. With only a few clicks away, you can review and keep track of your campaign’s progress, how much you’ve spent, and even how well-received your pages are for countless online users worldwide – all while you’re in your Instapage dashboard.
Heatmap Analytics Tool
Instapage’s native heatmap analytics allows you to see how users interact with your landing pages. This will allow you to gain valuable insight into customers’ use of a website. This tool allows businesses to identify hotspots in their websites, such as pages visited the most or buttons clicked most frequently.
Heatmaps can also be used to identify usability issues that customers might have, which allows businesses to quickly and effectively make improvements. This can be used to track visitor journeys across multiple pages and devices, providing valuable information about how customers engage with content and websites and helping businesses grow and succeed in the long run. Gmail Google Sheets Instapage Integrations
Analytics in Instapage
Instapage excels as both a landing-page creator and a lead generation tool. Its analytics section perfectly reflects this. Real-time analytics is one of Instapage’s most popular features. It provides a complete overview of how your page is performing online and includes detailed visuals as well as accurate numbers. This feature allows you to monitor and analyze their landing pages’ performance. The feature provides detailed information on metrics such as page views, unique visitors, bounce rates, and more. This data can be used to improve and optimize landing pages, and in turn, improve the business’ overall standing.
Included in the lineup of analytics tools that Instapage offers is the Conversion Goals tool built within the page builder, which allows you to set specific goals for your page to track. You can also integrate with third party analytics platforms to gain insight into user behavior and boost optimization of your page. This includes Google Analytics, Facebook Pixel and many others. Instapage Analytics helps users understand how their landing pages perform and make data-driven decisions about how to improve them.
Instapage Pricing: What Does it Cost?
Considering its wide and robust range of advanced-level tools and features, it’s no surprise that Instapage’s price range is more high-end than other landing page software. Previously, the cost of its services started at $68, but today, it’s priced at as low as $199 every month. The pricing may be a lot to take in, especially for smaller businesses with limited budgets. It’s important to note that Instapage offers more features than any other landing page editor, including WordPress.
Below is a complete list of all the Instapage plans currently available: Gmail Google Sheets Instapage Integrations
- Build Plan – as low as $199/month (annual payment), includes core features such as A/B testing, visual collaboration tools, Instapages, AdMap, and integrations with Zapier
- Convert Plan – custom pricing includes additional features like global blocks, heatmaps and ad-to page personalization.
- Ignite Plan – Custom pricing for large-scale businesses
Instapage’s pros and cons
The inclusion of powerful landing page-building features and analytics are just some of the great things that make Instapage stand out from the rest. However, we should remember its downsides. This is a complete list of all the benefits and drawbacks to using this platform.
- Drag-and-drop builder makes creating landing pages convenient and easy to use. Gmail Google Sheets Instapage Integrations
- Over 200 templates and designs, suitable for many uses.
- Handy collaboration features as a means to communicate with team members on what steps to take in building any landing page
- Accessible built-in optimization and analytics tools needed to improve the performance of landing pages
- Seamless integrations with third-party apps, from marketing to analytics
- There are not many plans available for everyone to choose from
- Higher price range than all other landing page editors
- Some advanced features are only included in higher plans, like heatmaps only available in the Convert tier upwards Gmail Google Sheets Instapage Integrations
Instapage Review: Final Thoughts
As we reach the end of the review, it’s clear as day that Instapage is an excellent platform for creating and optimizing landing pages, with a wide range of features and customization options to explore. The user interface is simple to the core, but the built-in editor is jam-packed with some of the most powerful tools that no other platform can compete.
Despite the eye-watering subscription costs, the pricing plans do offer good value for money in the long run, making it a worthwhile choice for people who are serious about their businesses. Its powerful analytics and optimization tools allow you to easily track the results of campaigns so that you can have higher conversion rates and more people visiting your products and services.
Overall, I would highly recommend Instapage to anyone looking to create effective landing pages that convert well. Instapage is a great tool, with so many advanced features it’s difficult not to love. With its ease of use, dynamic set of tools, and great customer service, Instapage is a powerful choice for any business looking to build its online presence.
FAQ Gmail Google Sheets Instapage Integrations
Is Instapage worth it?
With the more expensive pricing in mind, Instapage may not be worth spending for if you’re a casual blogger or business owner. If you are just beginning to make landing pages or are a beginner in the industry, it may not be worth it.
If you have the money and are serious about growing your business, you can try the Instapage platform.
Does Instapage offer a free plan?
Instapage does not have a completely free plan. It does however offer a 14-day free trial to anyone who would like to see the Build Plan and decide if it is right for them.
Can you build a complete website using Instapage?
Instapage is a powerful tool that can be used to build full websites. Unfortunately, this is not possible. Instapage was created to create landing pages, as it has been mentioned.