Instapage, a popular landing-page software, allows users to create landing pages and optimize them for their websites. In this article, I’d like to share with you my comprehensive review of Instapage to determine if it is the best landing page builder on the market.
Instapage has been a great tool for me to create high-converting pages for both my business and others. I’ve come to appreciate the many benefits of Instapage since I had the chance to switch from another page builder. While there are many benefits I have enjoyed, there is always a downside.
With that said, I’ll be taking a close look at the features offered by Instapage, as well as discussing the pricing plans offered by the platform and how to use it for the first time. By the end of this review, you’ll have a clearer picture of whether or not Instapage is the right choice for your business.
If you prefer visuals, this video review is from YouTube channel Amazing Reviews. To get a comprehensive overview of Instapage, you may still want to check out our article below.
Instapage Landing Page Builder: A Overview Google Sheet To Html
Before we can get to the bottom, it is important that you understand what Instapage actually is as a platform. Instapage is a landing-page builder that helps you create attractive, eye-catching and high-quality landing pages. It’s more than a landing page editor. Since a showcase of very powerful tools backs it, Instapage makes it easy to create high-converting landing pages quickly and efficiently.
With its drag-and-drop interface, Instapage lets you customize your pages without any semblance of coding knowledge. You can also explore ready-made templates that are suitable for different industries and niches. Thanks to its dynamic customization and personalization capabilities, you can make your pages stand out from the competition with an extensive library of images, videos, building blocks, and other components.
Instapage offers advanced analytics tools that allow you to monitor how each page performs, in keeping with its promise of delivering outstanding conversion rates and promising leads through your landing pages. Additionally, to help you make the most of your landing pages, it allows you to connect with leading marketing, reporting, and testing platforms, making it highly possible to reach your goals quickly. Instapage is a popular online landing page builder because of these features and many more.
Using Instapage to Create a Landing Page
If you’re running a business for the first time, especially one that’s online-centric, you need to realize just how important a landing page is. It not only shows how your business will look to the public but also provides a way for you to build a loyal customer base.
While the idea of building a landing page sounds great, it does, however, come at a cost – and an expensive one, too. The overall cost of creating a landing page can depend on several factors, from the complexity of the design to the resources needed to build and maintain it. That said, if you want a feature-rich landing page with a more complex design, that would be too expensive to build and maintain. It doesn’t help, either, if you don’t have the skills or time to create one yourself and would rather rely on hiring a designer or agency to do it for you. You could end up spending several hundred to several thousand more on this route than you have budgeted.
Instapage is the perfect solution if you are looking to create high-quality and high-converting landing pages. It offers a wide array of features and customization options, making it simple to design a page that looks great and functions perfectly.
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Why Use Instapage?
Instapage is a powerful tool to create engaging landing pages that convert potential customers into customers. Apart from its page-building customization tools, here are some of the go-to reasons why this platform is worth the try for anyone who manages any business, big or small.
You don’t need to know how to make complicated landing pages
Instapage is an intuitive platform that makes it easy to create beautiful pages quickly and without the need for outside help. You don’t need to be a web design expert just to build a fully-functioning page because all of its tools are ready for that purpose.
Made to create Landing Pages and landing pages only
Unlike other page builders, particularly the built-in WordPress page builder, Instapage comes with templates that are exclusively designed in the style of a landing page. Plus, you have many more options to choose from, so you will get everything!
More analytics-oriented page-building
Instapage allows you to optimize landing pages for conversions. You can test different versions and track the results. With powerful analytics and optimization tools, you can increase your reach and track the performance of your page to identify improvement areas.
Build Multiple Landing Pages with One Account
If you happen to manage multiple websites, your single Instapage account is enough to create and host multiple landing pages for each site. This is a huge advantage over other website builders whose base plans allow you to manage only one per account.
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Instapage Features: A Hands-On Review of Its Templates, Editing, and More
Signing in to Instapage will be your first step. It already has a lot of tools and features that you need to create beautiful landing pages. Here are just some of the offerings this platform has to bring:
- A user-friendly page builder with a familiar drag-and-drop functionality
- You have the option to make mobile-friendly versions landing pages
- Highly-customizable templates
- Blocks, forms, and other elements that can be easily resized and modified to fit your needs.
- Unlimited access to high quality stock images
- Export to WordPress or your custom domain for easy publishing and export
- Integrations with popular email marketing and digital marketing tools like MailChimp
As you can see, these are just some of the many features that you can expect from Instapage. The rest will be covered in the article. But for now, I thought it would be helpful to give you a first-hand look at how it feels to use Instapage’s landing page builder.
Sign up now to create an account. Just like every other landing page builder, you won’t fully get the Instapage experience until you register your account. Once you log in, your dashboard will appear. This is where you can see a complete overview of the progress you are making. Since this is your first time, you won’t be able to see a lot on your dashboard. It’s okay, you’ll learn how to create your own landing page. Let’s get started!
Building a Landing Page from Scratch
To create a landing page, simply click on “Landing Pages” on the left-side menu from your dashboard, then “Create Page.” You’ll be presented with a wide selection of landing page templates that you can customize for your promotion.
You’ll also be given the option to start with a blank page without any template or design (Blank Page), but that’s up to you if you think you have experience in building websites. We will build a landing page from scratch using templates that are already in use, as many people are reading this tutorial.
You have many options to choose from depending on the purpose of your campaign. Select the Use case filter to see a list of available templates. There are many templates that you can choose from. One template is designed to encourage users to download your app (App Download), another one to sign people up for an event (Event registration) or one to thank them for buying your product/service. Instapage has a template for every use case.
Let’s suppose we are creating a landing page for launching a product. What should you do? You can start by selecting “Product Launch” from the filter. Next, choose one of the themes that will appear in the search results. As you pick the landing page design that you think looks good for what you’re aiming to promote, you’ll be welcomed by a quick page preview. This preview will give you an idea of the final product when it is made available to the public.
It’s up to the user to decide if they will use it. If, for some reason, you don’t vibe with the layout, and you can always go back and skim through until you find the perfect fit. If you love it, you can click “Use that layout.” Once you’ve chosen your landing page design, you’ll need to come up with a name as a way to keep things in order.
Customizing Your Landing Page
Now that you have your page layout, it is time to personalize it to your liking. The Instapage page creator will redirect you immediately. This is a feature that I love and everyone seems to agree with. This stage allows you to enhance the visual appeal and engagement of your landing page. Instapage takes care of everything for you.
Within the Instapage Builder, you can very easily drag and drop elements within the page anywhere you want, unlike the WordPress version, where you could try to pull any element, only for it to be locked in a certain row/column and not move entirely. Instead, how it works can simply be compared to that of the Photoshop interface – you won’t ever see the elements you’re dragging get locked all of a sudden, so indeed, you have the freedom to move your mouse and drag-and-drop however you like.
While the ability to drag and drop may feel more Photoshop-like, the rest of the Builder’s interface should be in some ways familiar, especially to those who’ve used the WordPress editor in the past. You’ll find a full set of elements, widgets, and forms within your reach, and once you click on any of them, you can add as many tweaks as possible to make your landing page more presentable.
Adding Elements and Making Adjustments
The Instapage Builder experience, of course, wouldn’t be complete without the ability to add and rearrange a wide array of visual elements such as images, videos, and graphics, as well as headlines, text boxes, buttons, shapes, and even widgets. Additionally, you can add interactive features like surveys and text box forms to help capture user data easily while keeping them engaged. To enhance the appearance of your webpage, you can use colors, fonts, and other design elements. Google Sheet To Html
Instapage terminology refers to a group of elements that are grouped together as a block. You can add elements and make a few notable adjustments to a block. You can also copy, duplicate, or even delete it if you wish. This is just how to create a block. If you don’t have enough time or confidence in your page-building skills you can always use the Instapage Builder’s block templates.
You’ll notice the preview for a landing page you create is designed for desktop. Instapage makes it easy to create a mobile-friendly version. Every template is optimized for mobile use. Just like with editing the desktop version, you can conceal certain elements or even whole blocks from those who will go to your landing page using their smartphones.
With this life-saving feature, you won’t need to go too far to the point where you’ll have two completely different page versions. Overall, by customizing your landing page this way, you can create an attractive and effective platform for marketing your products or services.
Publishing Your Landing Page
Now comes the crucial part. Now you need to publish your page to make it available to your audience. Publishing a landing page is an important step in the process of creating success in whatever you’re promoting, whether it’s a product or a service. This will make sure that your landing page is visible to as many people as possible, and increase traffic to your website. Google Sheet To Html
Are you satisfied with the layout and design? You can integrate Instapage with any of the following options:
- You will need to connect your custom domain to your Instapage account before it can be published to your domain. This process is quite complicated, but Instapage will guide you with instructions.
- WordPress – You can publish your page instantly thanks to its native WordPress integration
- Drupal – If you are a large-scale Drupal user, your Instapage-made page can be published instantly by connecting it with the Drupal plug-in.
- Facebook – This option is helpful if most of your visitors will find your page via Facebook, and you wish to improve the user experience.
- Demo page – This is an easy way to publish your landing page without a domain. Instead, Instapage will provide a subdomain.
Additionally, you may opt to download your page for you to edit and modify for future use and even export it to your co-workers or collaborators. You can save your page progress and come back anytime if you aren’t ready to publish it.
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Instapage’s Other Important Features
Instablocks and Global Blocks
You can add elements to create blocks within pages, but you also have the benefit of being able save it and reuse it whenever you need to make another page. You can also save your own blocks as Instablocks to cut down on the time it takes to build landing pages. These blocks can be used in future pages. Simply right-click the block you wish to reuse, and then click “Save To My Blocks”. Google Sheet To Html
Global Blocks, on the other hand, work in the same way as Instablocks. The only difference is that they are specific to one page. At the same time, the latter looks consistent even across multiple pages that have it included. If you make changes to a Global Block on a page, they will reflect on any other blocks. This feature can be useful if you have a section of your website, such as a header or footer, that you want to be consistent across multiple pages. You can disable this feature if you wish.
Split Testing to Optimize Your Landing Pages
A/B/n testing is a great way to optimize your page. Before you publish your page, ensure that it is appealing to the public. With the optimization experiments feature built into the Instapage Builder, you can easily determine which elements or blocks of the landing page should stay as is since most users are particularly drawn to it, as well as which parts need to be changed.
Instapage allows you to split-test multiple versions of a landing page by clicking on the “Traffic Split” button in the Builder, which enables you to compare different variations of the same page and analyze which performs better. You can create multiple versions of your page and decide the percentage of traffic to be sent to each variation. Instapage then shows you detailed analytic metrics, allowing you to see which version performs better. The winning page can be used as your final landing page layout. You can also continue testing with other variants to optimize it. This will ensure that your page provides the best visitor experience and increases conversion rates. Google Sheet To Html
Real-Time Collaboration Tools
Instapage’s many benefits include the ability to collaborate with others and create an immersive experience. If you work in a group or team, you’ll be able to do exactly that with the platform’s real-time collaboration features. As you turn on Comment mode, you and your teammates can leave comments on different parts of the page by simply clicking on any of the elements or blocks. This is useful if any of you want to request changes or additions in the design and layout, as well as other suggestions.
Instapage has also made it possible for you to share your page, even if it’s in progress, with your teammates through a private URL that you can copy and share in their group chat. You can invite them all with their email addresses. Your page can be accessed by other Instapage users. Those who don’t have an account can still view what you are working on.
Increased Conversions with Instapage AdMap
If you want to ensure the landing page for your product or service is sent to the right audience, the AdMap tool can help you achieve your desired results. It’s designed to help increase your conversions and maximize your return on investment by creating and tracking ads across multiple platforms, particularly Google search results and social media sites.
AdMap allows you to customize your ads based on your audience’s interests and behaviors. It can help optimize customer journeys by identifying and eliminating roadblocks and pain points that prevent customers from converting. It can also help users to see how changes to an ad or page affect the overall performance of their campaign. With its easy-to-use interface and detailed analytics reports, Instapage AdMap is the perfect solution for anyone who wants to increase their ROI and conversion rate. You must take note, though, that you must have a Google Ads account to access this feature. Google Sheet To Html
Integration with Google Ads
Speaking of Google Ads, if you happen to use it frequently for digital marketing and business purposes, you can easily connect your landing page with your Google Ads account to maximize your reach to a much wider audience. You can easily track the progress of your campaign, how much you spent, and how popular your pages were for thousands of online users around the world by just a few clicks – all from your Instapage dashboard.
Heatmap Analytics Tool
Instapage’s native heatmap analytics allows you to see how users interact with your landing pages. This will allow you to gain valuable insight into customers’ use of a website. This tool allows businesses to identify hotspots in their websites, such as pages visited the most or buttons clicked most frequently.
Heatmaps can also be used to identify usability issues that customers might have, which allows businesses to quickly and effectively make improvements. This can be used to track visitor journeys across multiple pages and devices, providing valuable information about how customers engage with content and websites and helping businesses grow and succeed in the long run. Google Sheet To Html
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Analytics in Instapage
Instapage shines best as both a landing page creator and a lead generation tool, so it’s for this reason that its analytics section perfectly reflects it. Real-time analytics is one of Instapage’s most popular features. It provides a complete overview of how your page is performing online and includes detailed visuals as well as accurate numbers. This feature allows you to monitor and analyze their landing pages’ performance. This feature gives detailed information about metrics like page views, unique visitors and bounce rates. This data can be used to improve and optimize landing pages, and in turn, improve the business’ overall standing.
Instapage’s analytics tools include the Conversion Goals tool, which is built into the page builder. This allows you to create specific goals for your page and track them. Additionally, you can integrate with third-party analytics platforms to gain insights into user behavior and help boost the optimization of your page, such as Google Analytics, Facebook Pixel, and more. Instapage Analytics allows users to analyze how landing pages perform and make data-driven choices about how to improve them.
Instapage Pricing: How Much Does It Cost?
Instapage’s extensive and robust array of advanced features and tools makes it stand out from other landing page software. Its services were previously priced at $68, but now it costs just $199 per month. The pricing may be a lot to take in, especially for smaller businesses with limited budgets. It’s important to note that Instapage offers more features than any other landing page editor, including WordPress.
Below is a complete list of all the Instapage plans currently available: Google Sheet To Html
- Build Plan – As low as $199/month (an annual payment), and includes core features like A/B testing, visual collaborative tools, Instapages AdMap and integrations with Zapier
- Convert Plan – custom pricing includes additional features such as global blocks, heatmaps, ad-to-page personalization, and advanced conversion and analytics functions.
- Ignite Plan – custom pricing designed for large-scale businesses
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Instapage’s Pros and Cons
The inclusion of powerful landing page-building features and analytics are just some of the great things that make Instapage stand out from the rest. However, we should remember its downsides. Here is a full list of the advantages and disadvantages of using this platform.
- Drag-and-drop builder makes creating landing pages convenient and easy to use. Google Sheet To Html
- Over 200 templates and designs, suitable for many uses.
- Handy collaboration features as a means to communicate with team members on what steps to take in building any landing page
- Analytics and optimization tools that can be used to optimize landing pages are available.
- Integrations seamless with third-party applications, marketing and analytics
- There are not many plans available for everyone to choose from
- Higher price range than all other landing page editors
- Some advanced features are only included in higher plans, like heatmaps only available in the Convert tier upwards Google Sheet To Html
Instapage Review: My Final Thoughts
As we reach the end of the review, it’s clear as day that Instapage is an excellent platform for creating and optimizing landing pages, with a wide range of features and customization options to explore. The user interface is simple to the core, but the built-in editor is jam-packed with some of the most powerful tools that no other platform can compete.
Despite the eye-watering subscription costs, the pricing plans do offer good value for money in the long run, making it a worthwhile choice for people who are serious about their businesses. Its powerful analytics and optimization tools allow you to easily track the results of campaigns so that you can have higher conversion rates and more people visiting your products and services.
Instapage is a great tool for creating landing pages that convert. Instapage is a great tool, with so many advanced features it’s difficult not to love. With its ease of use, dynamic set of tools, and great customer service, Instapage is a powerful choice for any business looking to build its online presence.
FAQ Google Sheet To Html
Is Instapage worth it?
With the more expensive pricing in mind, Instapage may not be worth spending for if you’re a casual blogger or business owner. If you are just beginning to make landing pages or are a beginner in the industry, it may not be worth it.
But, if you have enough money to splurge on the Build Plan, plus you’re serious about boosting your business to greater heights, then it won’t hurt at all if you try out the Instapage platform.
Does Instapage offer a free plan?
Instapage doesn’t offer a free plan. However, it does offer a 14-day trial for anyone who wants to explore the Build Plan and determine if it’s right for them.
Is it possible to create a complete website with Instapage?
Instapage could have been a great place to create full websites, especially if you take note of its many powerful tools. But, unfortunately, you cannot do that. As previously mentioned, Instapage is designed to make landing pages and nothing else.