Instapage, a popular landing-page software, allows users to create landing pages and optimize them for their websites. In this article, I’d like to share with you my comprehensive review of Instapage to determine if it is the best landing page builder on the market.
I’ve been using Instapage for quite some time to make high-converting pages for my and other businesses. I’ve come to appreciate the many benefits of Instapage since I had the chance to switch from another page builder. Of course, there are some benefits that I’ve enjoyed so far, but for every pro, there has to be a con somehow.
With that said, I’ll be taking a close look at the features offered by Instapage, as well as discussing the pricing plans offered by the platform and how to use it for the first time. You’ll be able to see if Instapage is right for you by the end of the review.
For those of you who prefer a more visual experience, here is a video review from the YouTube channel Amazing Reviews. You might still like to read our article below for a complete overview of Instapage.
Instapage Landing Page Builder: A Overview How Instapage Kicks
Before we can get to the bottom, it is important that you understand what Instapage actually is as a platform. Instapage is a landing-page builder that helps you create attractive, eye-catching and high-quality landing pages. However, it’s not just any average landing page editor. Since a showcase of very powerful tools backs it, Instapage makes it easy to create high-converting landing pages quickly and efficiently.
With its drag-and-drop interface, Instapage lets you customize your pages without any semblance of coding knowledge. It also allows you to explore a wide range of ready-made templates for various industries or niches to get started immediately. Thanks to its dynamic customization and personalization capabilities, you can make your pages stand out from the competition with an extensive library of images, videos, building blocks, and other components.
Instapage offers advanced analytics tools that allow you to monitor how each page performs, in keeping with its promise of delivering outstanding conversion rates and promising leads through your landing pages. Additionally, to help you make the most of your landing pages, it allows you to connect with leading marketing, reporting, and testing platforms, making it highly possible to reach your goals quickly. Instapage is a popular online landing page builder because of these features and many more.
Instapage is a tool to create a landing page
If you’re running a business for the first time, especially one that’s online-centric, you need to realize just how important a landing page is. It not only shows how your business will look to the public but also provides a way for you to build a loyal customer base.
Although the idea of creating a landing page sounds appealing, it comes at a significant cost. The overall cost of creating a landing page can depend on several factors, from the complexity of the design to the resources needed to build and maintain it. However, it is more expensive to create and maintain a landing page that has many features. It doesn’t help, either, if you don’t have the skills or time to create one yourself and would rather rely on hiring a designer or agency to do it for you. Going that route would eventually cost you a few hundred to several thousand dollars more than your budget would allow.
So, if you want to create high-quality, high-converting landing pages – the same ones that any established web designer can do, yet need more money to splurge on one, Instapage could be your ideal solution. It offers a wide array of features and customization options, making it simple to design a page that looks great and functions perfectly.
Why Use Instapage?
Instapage is a powerful tool to create engaging landing pages that convert potential customers into customers. This platform offers many benefits beyond its customizable page-building tools. Here are some reasons why it is worth a try for any manager of any size business.
No Need to Learn How to Make Complicated Landing Pages
Instapage is an easy-to-use platform that allows users to quickly and easily create stunning pages without needing help from outside resources. It doesn’t take a lot of knowledge to create a functional page. All tools are available for this purpose.
Made to create Landing Pages and landing pages only
Unlike other page builders, particularly the built-in WordPress page builder, Instapage comes with templates that are exclusively designed in the style of a landing page. You have many options, so you can get everything.
More Analytics-focused Page-building
Instapage allows you to optimize landing pages for conversions. You can test different versions and track the results. You can also maximize your reach with powerful analytics and optimization tools to track your page’s performance and identify areas for improvement.
You can create multiple landing pages with one account
Instapage accounts can be used to host multiple landing pages on multiple websites. This is a significant advantage over other website builders that allow you to manage one account per base plan.
Instapage Features: A Hands-On Review of Its Templates, Editing, and More
Signing in to Instapage will be your first step. It already has a lot of tools and features that you need to create beautiful landing pages. Here are just some of the offerings this platform has to bring:
- A user-friendly page builder with a familiar drag-and-drop functionality
- The option to create mobile-friendly versions of landing pages
- Templates that can be customized to your exact specifications
- Blocks, forms, and other elements that can be easily resized and modified to fit your needs.
- Unlimited access to high-quality stock images
- Export to WordPress or your custom domain for easy publishing and export
- Integrations with popular digital marketing and email marketing tools such as MailChimp
As you can see, these are just some of the many features that you can expect from Instapage. The rest will be covered in the article. But for now, I thought it would be helpful to give you a first-hand look at how it feels to use Instapage’s landing page builder.
The first step that you’ll need to take is to sign up and create your account. You won’t be able to fully experience Instapage until you sign up. As soon as you log in, you’ll first notice your dashboard, where you’ll find a full overview of how much progress you’ll be making. Since this is your first time, you won’t be able to see a lot on your dashboard. But that’s okay because you’re going to learn anyway how to build a landing page of your own. Let’s get started!
From scratch, you can build a landing page
To create a landing page, simply click on “Landing Pages” on the left-side menu from your dashboard, then “Create Page.” You’ll be presented with a wide selection of landing page templates that you can customize for your promotion.
If you are an experienced web designer, you will be able to create a blank page. We will build a landing page from scratch using templates that are already in use, as many people are reading this tutorial.
You have many options to choose from depending on the purpose of your campaign. Select the Use case filter to see a list of available templates. There are many templates that you can choose from. One template is designed to encourage users to download your app (App Download), another one to sign people up for an event (Event registration) or one to thank them for buying your product/service. Instapage has a template for every use case.
Now, let’s say we’re building a landing page to launch a product. What are you going to do in this situation? You can start by selecting “Product Launch” from the filter. Next, choose one of the themes that will appear in the search results. A page preview will be displayed to you as you select the landing page design you feel best fits your product. This is to give you a taste of your end product once it’s published to the public online.
It’s up to the user to decide if they will use it. You can always go back to the beginning and look at the layout until you find it perfect. Otherwise, if you like it, then you can click “Use this layout.” After you have chosen the landing page design you will need to give it a name to help keep things organized.
Customizing Your Landing Page
Now that you have your page layout, it is time to personalize it to your liking. The Instapage page creator will redirect you immediately. This is a feature that I love and everyone seems to agree with. This stage allows you to enhance the visual appeal and engagement of your landing page. Instapage takes care of everything for you.
Instapage Builder allows you to drag and drop elements anywhere on the page. This is in contrast to WordPress, which may allow you to try pulling any element but it will be locked in a row or column and cannot move at all. Instead, how it works can simply be compared to that of the Photoshop interface – you won’t ever see the elements you’re dragging get locked all of a sudden, so indeed, you have the freedom to move your mouse and drag-and-drop however you like.
Although drag-and-drop may seem more Photoshop-like than the rest of Builder’s interface, it should still feel familiar to anyone who has used the WordPress editor before. There are many elements, widgets and forms available to you. Once you click on one of them, you can make any changes you want to your landing page.
Adding Elements and Making Adjustments
The Instapage Builder experience, of course, wouldn’t be complete without the ability to add and rearrange a wide array of visual elements such as images, videos, and graphics, as well as headlines, text boxes, buttons, shapes, and even widgets. Additionally, you can add interactive features like surveys and text box forms to help capture user data easily while keeping them engaged. To enhance the appearance of your webpage, you can use colors, fonts, and other design elements. How Instapage Kicks
In Instapage terms, a set of elements grouped is called a block. You can add elements and make a few notable adjustments to a block. If you want, you can copy, duplicate, and even delete the block. This is just how to create a block. If you don’t have enough time or confidence in your page-building skills you can always use the Instapage Builder’s block templates.
Every time you build a landing page, you’ll notice that the preview appears designed for desktop use. Instapage makes it easy to create a mobile-friendly version. That’s because every single one of its templates is automatically optimized for mobile use. You can hide certain elements, or entire blocks, just like you could with the desktop version. This is useful for those who visit your landing page via their smartphones.
With this life-saving feature, you won’t need to go too far to the point where you’ll have two completely different page versions. This is how you can make your landing page attractive and effective for marketing your products or service.
Publishing Your Landing Page
Now comes the crucial part. Now you need to publish your page to make it available to your audience. A landing page is essential to promoting a product or service. This will ensure that your page is seen by as many people as possible and help you to increase traffic to your site. How Instapage Kicks
Are you satisfied with the layout and design? Instapage can be integrated with any of these options:
- You will need to connect your custom domain to your Instapage account before it can be published to your domain. This process is quite complicated, but Instapage will guide you with instructions.
- WordPress – You can publish your page instantly thanks to its native WordPress integration
- Drupal – if you work for a large-scale company that has Drupal, you can publish your Instapage-made page instantly when you connect it using the Drupal plug-in.
- Facebook – This option is helpful if most of your visitors will find your page via Facebook, and you wish to improve the user experience.
- Demo page – this is a quick and easy option for publishing your landing page if you don’t own a website domain; instead, you’ll be provided a subdomain from Instapage itself.
You can also download your page to be edited and modified for future use, or export it to co-workers and collaborators. If, for some reason, you’re not fully ready to publish it, you can always save its progress, and you can come back to it anytime.
Instapage’s Other Notable Features
Instablocks and Global Blocks
You can add elements to create blocks within pages, but you also have the benefit of being able save it and reuse it whenever you need to make another page. You can also save your own blocks as Instablocks to cut down on the time it takes to build landing pages. These blocks can be used in future pages. Simply right-click the block you wish to reuse, and then click “Save To My Blocks”. How Instapage Kicks
Global Blocks, on the other hand, work in the same way as Instablocks. The only difference is that they are specific to one page. The Global Blocks look consistent across all pages. This means if you edit a Global Block on one page, all the changes will be reflected on the same block built into other pages. This feature can be useful if you have a section of your website, such as a header or footer, that you want to be consistent across multiple pages. You can disable this feature if you wish.
Split Testing to Optimize Your Landing Pages
Optimizing your webpage with A/B/n testing can be a great way to improve it. Before you’re ready to publish, you need to ensure that whatever you’re making should attract the general public. The optimization experiments feature in the Instapage Builder allows you to easily identify which elements or blocks should remain as they are, since many people are drawn to them, and which parts must be modified.
Instapage allows you to split-test multiple versions of a landing page by clicking on the “Traffic Split” button in the Builder, which enables you to compare different variations of the same page and analyze which performs better. You can create multiple versions of your page and decide the percentage of traffic to be sent to each variation. Instapage will then show you detailed analytics to help you determine which version is performing best. You can use the winning page as your final landing page layout or continue testing it with different variants to optimize it, ensuring that your page delivers the best possible visitor experience and improves conversion rates. How Instapage Kicks
Real-Time Collaboration Tools
Instapage’s many benefits include the ability to collaborate with others and create an immersive experience. With the platform’s live collaboration, working in groups or as a team will be possible. You can add comments to different pages by clicking on the blocks or elements. This feature is helpful if you have any suggestions or requests for changes to the layout and design.
Instapage also allows you to share your page with your team members, even if it is still in progress. This URL can be copied and shared in the group chat. You can invite them all with their email addresses. Your page can be accessed by other Instapage users. Those who don’t have an account can still view what you are working on.
Instapage AdMap for Increased Conversions
If you want to ensure the landing page for your product or service is sent to the right audience, the AdMap tool can help you achieve your desired results. It’s designed to help increase your conversions and maximize your return on investment by creating and tracking ads across multiple platforms, particularly Google search results and social media sites.
AdMap lets you customize your ads according to your audience’s preferences and behavior. It can help optimize customer journeys by identifying and eliminating roadblocks and pain points that prevent customers from converting. It also allows users to view how changes to ads or pages affect the performance of their campaigns. Instapage AdMap offers a simple interface and detailed analytics reports that will help anyone increase their conversion rate and ROI. You must take note, though, that you must have a Google Ads account to access this feature. How Instapage Kicks
Integration with Google Ads
Google Ads is a great tool for business and digital marketing. You can connect your landing page to your Google Ads account to increase your reach to a wider audience. With only a few clicks away, you can review and keep track of your campaign’s progress, how much you’ve spent, and even how well-received your pages are for countless online users worldwide – all while you’re in your Instapage dashboard.
Heatmap Analytics Tool
Instapage’s native heatmap analytics allows you to see how users interact with your landing pages. This will allow you to gain valuable insight into customers’ use of a website. This tool allows businesses to identify hotspots in their websites, such as pages visited the most or buttons clicked most frequently.
Heatmaps also help to highlight any usability issues customers may be experiencing, allowing businesses to make changes quickly and effectively. This is useful for tracking visitor journeys across multiple pages or devices. It provides valuable information about customers’ interactions with websites and content, which can help businesses grow and succeed. How Instapage Kicks
Analytics in Instapage
Instapage excels as both a landing-page creator and a lead generation tool. Its analytics section perfectly reflects this. As one of the platform’s top-selling assets, real-time analytics gives you a full scope of how well your page is performing online, thanks to its detailed visuals and accurate numbers. It allows you to track and analyze the performance of their landing pages. This feature gives detailed information about metrics like page views, unique visitors and bounce rates. This information can then be used to optimize and improve the quality of landing pages and, in return, the overall standing of a business.
Instapage’s analytics tools include the Conversion Goals tool, which is built into the page builder. This allows you to create specific goals for your page and track them. Additionally, you can integrate with third-party analytics platforms to gain insights into user behavior and help boost the optimization of your page, such as Google Analytics, Facebook Pixel, and more. Instapage Analytics helps users understand how their landing pages perform and make data-driven decisions about how to improve them.
Instapage Pricing: What Does it Cost?
Considering its wide and robust range of advanced-level tools and features, it’s no surprise that Instapage’s price range is more high-end than other landing page software. Its services were previously priced at $68, but now it costs just $199 per month. For smaller businesses that have limited budgets, the pricing might be too steep. It’s important to note that Instapage offers more features than any other landing page editor, including WordPress.
Here is a full list of the following plans that Instapage currently offers: How Instapage Kicks
- Build Plan – as low as $199/month (annual payment), includes core features such as A/B testing, visual collaboration tools, Instapages, AdMap, and integrations with Zapier
- Convert Plan – custom pricing includes additional features such as global blocks, heatmaps, ad-to-page personalization, and advanced conversion and analytics functions.
- Ignite Plan – Custom pricing for large-scale businesses
Instapage’s Pros and Cons
Instapage stands out thanks to its powerful landing page-building tools and analytics. We must also remember its drawbacks. This is a complete list of all the benefits and drawbacks to using this platform.
- Drag-and-drop builders make creating landing pages easy and quick. How Instapage Kicks
- Over 200 templates and designs, suitable for many uses.
- Use these collaboration tools to communicate with your team members about the steps to follow in building a landing page
- Analytics and optimization tools that can be used to optimize landing pages are available.
- Integrations seamless with third-party applications, marketing and analytics
- Lack of plan options for anyone that might choose from
- More expensive price range out of all other landing page editors
- Certain advanced features can only be included in higher plans. For example, heatmaps are only available in the Convert Tier upwards. How Instapage Kicks
Instapage Review: Final Thoughts
As we reach the end of the review, it’s clear as day that Instapage is an excellent platform for creating and optimizing landing pages, with a wide range of features and customization options to explore. Although the user interface is straightforward, the editor has many powerful tools that can’t be found on any other platform.
The pricing plans are expensive, but they offer great value over the long-term, which makes them a good choice for serious business owners. Additionally, its powerful analytics and optimization features allow you to track the results of your campaigns effectively and conveniently, so you have a better chance of high conversions and, as a result, more people coming to your products or services.
Instapage is a great tool for creating landing pages that convert. Instapage is a great tool, with so many advanced features it’s difficult not to love. With its ease of use, dynamic set of tools, and great customer service, Instapage is a powerful choice for any business looking to build its online presence.
FAQ How Instapage Kicks
Is Instapage worth it?
Instapage’s more expensive pricing may make it unwise to spend if you are a casual blogger, business owner, or just a beginner. It may not be worth it if you’re simply a beginner in the business industry or just starting with making landing pages.
But, if you have enough money to splurge on the Build Plan, plus you’re serious about boosting your business to greater heights, then it won’t hurt at all if you try out the Instapage platform.
Is Instapage offering a free plan or a discount?
Instapage doesn’t offer a free plan. However, it does offer a 14-day trial for anyone who wants to explore the Build Plan and determine if it’s right for them.
Is it possible to create a complete website with Instapage?
Instapage is a powerful tool that can be used to build full websites. But, unfortunately, you cannot do that. As previously mentioned, Instapage is designed to make landing pages and nothing else.