Instapage is a popular landing page software that allows users to create and optimize landing pages for their websites. Instapage is a popular landing page software that allows users to create and optimize landing pages for their websites. In this review, I will share my extensive Instapage review to help you decide if it’s the best.
Instapage has been a great tool for me to create high-converting pages for both my business and others. Since I got the opportunity and enough money to move from a different page builder to here, I have grown to appreciate how much Instapage can offer. Of course, there are some benefits that I’ve enjoyed so far, but for every pro, there has to be a con somehow.
With that in mind, I will be reviewing the features of Instapage and also discussing the pricing plans available to the platform as well as how to use it. You’ll be able to see if Instapage is right for you by the end of the review.
For those of you who prefer a more visual experience, here is a video review from the YouTube channel Amazing Reviews. To get a comprehensive overview of Instapage, you may still want to check out our article below.
Instapage Landing Page Builder: An Overview How Instapage Vs Zendesk
Before we get to the bottom of all of this, you must know first-hand what Instapage really is as a platform. Instapage is a landing-page builder that helps you create attractive, eye-catching and high-quality landing pages. It’s more than a landing page editor. Since a showcase of very powerful tools backs it, Instapage makes it easy to create high-converting landing pages quickly and efficiently.
Instapage’s drag-and-drop interface makes it easy to customize your pages with no coding skills. It also allows you to explore a wide range of ready-made templates for various industries or niches to get started immediately. Thanks to its dynamic customization and personalization capabilities, you can make your pages stand out from the competition with an extensive library of images, videos, building blocks, and other components.
Keeping up with the promise to deliver outstanding conversion rates and promising leads to your landing pages, Instapage provides advanced analytics tools to measure how well each page is performing. It also allows you to connect to leading reporting, marketing and testing platforms to make the most out of your landing pages. This makes it possible to quickly reach your goals. Instapage is a popular online landing page builder because of these features and many more.
Using Instapage to Create a Landing Page
A landing page is essential for any business, especially one that is online-focused. It not only shows how your business will look to the public but also provides a way for you to build a loyal customer base.
Although the idea of creating a landing page sounds appealing, it comes at a significant cost. There are many factors that can affect the cost of creating a landing site, including the complexity of the design and the resources required to build it. That said, if you want a feature-rich landing page with a more complex design, that would be too expensive to build and maintain. It doesn’t help, either, if you don’t have the skills or time to create one yourself and would rather rely on hiring a designer or agency to do it for you. You could end up spending several hundred to several thousand more on this route than you have budgeted.
So, if you want to create high-quality, high-converting landing pages – the same ones that any established web designer can do, yet need more money to splurge on one, Instapage could be your ideal solution. It offers a wide array of features and customization options, making it simple to design a page that looks great and functions perfectly.
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Instapage is an effective tool for creating engaging, user-friendly landing pages that drive potential users into bona fide customers and increase revenue. This platform offers many benefits beyond its customizable page-building tools. Here are some reasons why it is worth a try for any manager of any size business.
You don’t need to know how to make complicated landing pages
Instapage is an intuitive platform that makes it easy to create beautiful pages quickly and without the need for outside help. You don’t need to be a web design expert just to build a fully-functioning page because all of its tools are ready for that purpose.
Made to create Landing Pages and landing pages only
Instapage templates are designed specifically for landing pages, unlike other page builders like the built-in WordPress page creator. You have many options, so you can get everything.
More analytics-oriented page-building
With Instapage, you can optimize your landing page for conversions by testing different variations and tracking results. You can also maximize your reach with powerful analytics and optimization tools to track your page’s performance and identify areas for improvement.
Build Multiple Landing Pages with One Account
If you happen to manage multiple websites, your single Instapage account is enough to create and host multiple landing pages for each site. This is a huge advantage over other website builders whose base plans allow you to manage only one per account.
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Instapage Features: An in-depth review of its templates, editing, and more
Signing in to Instapage will be your first step. It already has a lot of tools and features that you need to create beautiful landing pages. Here are just some of the offerings this platform has to bring:
- A user-friendly page builder with a familiar drag-and-drop functionality
- The option to create mobile-friendly versions of landing pages
- Templates that can be customized to your exact specifications
- Easily resizable and modifiable blocks, forms, and other page elements
- Unlimited access to high quality stock images
- Easy publishing and export to various platforms, including WordPress and your custom domain
- Integrations with popular email marketing and digital marketing tools like MailChimp
As you can see, these are just some of the many features that you can expect from Instapage. I’ll show you the rest later on in the article, but for now, since we have a general idea of what it is, it would be nice if I take you through a hands-on look at what it’s like to use this landing page builder for the first time.
Sign up now to create an account. Just like every other landing page builder, you won’t fully get the Instapage experience until you register your account. Once you log in, your dashboard will appear. This is where you can see a complete overview of the progress you are making. Since this is your first time, you won’t be able to see a lot on your dashboard. But that’s okay because you’re going to learn anyway how to build a landing page of your own. Let’s get started!
Building a Landing Page from Scratch
Click on “Landing pages” in the left-side menu of your dashboard and then click “Create Page”. Once you hit the button, you’ll instantly be greeted by a vast collection of around 200 landing page templates, each of which you can use and customize however you like for whatever you want to promote.
If you are an experienced web designer, you will be able to create a blank page. However, since many of you are reading this and will use it for the first time, we’ll construct a full landing page using existing page templates for the sake of this tutorial.
You have many options to choose from depending on the purpose of your campaign. Select the Use case filter to see a list of available templates. You may find a template that’s designed to convince users to download your app (App download), one geared toward signing people up for an upcoming event (Event registration), or one that’s made to simply thank them for purchasing your product/service (Thank you). No matter the use case, Instapage has a template all set for you to use.
Now, let’s say we’re building a landing page to launch a product. What are you going to do in this situation? You can start by selecting “Product Launch” from the filter. Next, choose one of the themes that will appear in the search results. As you pick the landing page design that you think looks good for what you’re aiming to promote, you’ll be welcomed by a quick page preview. This is to give you a taste of your end product once it’s published to the public online.
Then, it’s up to you whether you’re going to use it or not. If, for some reason, you don’t vibe with the layout, and you can always go back and skim through until you find the perfect fit. Otherwise, if you like it, then you can click “Use this layout.” Once you’ve chosen your landing page design, you’ll need to come up with a name as a way to keep things in order.
Customizing Your Landing Page
With your chosen page layout now ready to go, the next step is to customize it according to your liking. You’ll be immediately redirected to the Instapage page builder, which happens to be one of my all-time favorites coming from the platform (an opinion that, surprisingly, everyone agrees!). This stage allows you to enhance the visual appeal and engagement of your landing page. Instapage takes care of everything for you.
Within the Instapage Builder, you can very easily drag and drop elements within the page anywhere you want, unlike the WordPress version, where you could try to pull any element, only for it to be locked in a certain row/column and not move entirely. It works in a similar way to the Photoshop interface. You won’t see any elements you drag get locked, so you can move your mouse around and drag-and drop as you please.
Although drag-and-drop may seem more Photoshop-like than the rest of Builder’s interface, it should still feel familiar to anyone who has used the WordPress editor before. There are many elements, widgets and forms available to you. Once you click on one of them, you can make any changes you want to your landing page.
Adding Elements and Making Modifications
The Instapage Builder experience, of course, wouldn’t be complete without the ability to add and rearrange a wide array of visual elements such as images, videos, and graphics, as well as headlines, text boxes, buttons, shapes, and even widgets. Interactive features such as surveys and text boxes can be added to your Instapage Builder account to capture user data while keeping them interested. You can also use fonts, colors, and other design elements to further enhance the look of your page. How Instapage Vs Zendesk
In Instapage terms, a set of elements grouped is called a block. A block can be modified with a few adjustments and elements. If you want, you can copy, duplicate, and even delete the block. And that’s just for creating a full block – if you don’t have ample time to deal with it or are not confident enough with your page-building skills, you can always look at the Instapage Builder’s selection of block templates, each ready-to-use.
You’ll notice the preview for a landing page you create is designed for desktop. Instapage makes it easy to create a mobile-friendly version. That’s because every single one of its templates is automatically optimized for mobile use. Just like with editing the desktop version, you can conceal certain elements or even whole blocks from those who will go to your landing page using their smartphones.
This life-saving feature will allow you to create two different pages without having to go too far. This is how you can make your landing page attractive and effective for marketing your products or service.
Publishing Your Landing Page
This is the most important part. Now you need to publish your page to make it available to your audience. A landing page is essential to promoting a product or service. This will make sure that your landing page is visible to as many people as possible, and increase traffic to your website. How Instapage Vs Zendesk
Are you satisfied with the layout and design? Instapage can be integrated with any of these options:
- Custom domain – you’ll need to connect it to your Instapage account first before you get it published to your domain – the process will be quite complex, but Instapage will lead you through it with instruction guides along the way
- WordPress – You can publish your page instantly thanks to its native WordPress integration
- Drupal – If you are a large-scale Drupal user, your Instapage-made page can be published instantly by connecting it with the Drupal plug-in.
- Facebook – This option is helpful if most of your visitors will find your page via Facebook, and you wish to improve the user experience.
- Demo page – This is an easy way to publish your landing page without a domain. Instead, Instapage will provide a subdomain.
Additionally, you may opt to download your page for you to edit and modify for future use and even export it to your co-workers or collaborators. You can save your page progress and come back anytime if you aren’t ready to publish it.
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Instapage’s Other Important Features
Instablocks and Global Blocks
You can add elements to create blocks within pages, but you also have the benefit of being able save it and reuse it whenever you need to make another page. To further cut the time spent on building landing pages in half, you can save the blocks you made yourself as Instablocks, which you can implement when you create other pages in future projects. Simply right-click the block you wish to reuse, and then click “Save To My Blocks”. How Instapage Vs Zendesk
Global Blocks, on the other hand, work in the same way as Instablocks. The only difference is that they are specific to one page. At the same time, the latter looks consistent even across multiple pages that have it included. This means if you edit a Global Block on one page, all the changes will be reflected on the same block built into other pages. This feature can be useful if you have a section of your website, such as a header or footer, that you want to be consistent across multiple pages. You can disable this feature if you wish.
Split Testing to Optimize Your Landing Pages
Optimizing your webpage with A/B/n testing can be a great way to improve it. Before you’re ready to publish, you need to ensure that whatever you’re making should attract the general public. With the optimization experiments feature built into the Instapage Builder, you can easily determine which elements or blocks of the landing page should stay as is since most users are particularly drawn to it, as well as which parts need to be changed.
Split-testing multiple versions of a landing pages is possible with Instapage. Click on the “Traffic Split” button in the Builder to view the options. This allows you to compare and contrast different versions of the page to determine which one performs best. You can create multiple pages and choose the percentage of traffic that will be sent to each version. Instapage will then show you detailed analytics to help you determine which version is performing best. You can use the winning page as your final landing page layout or continue testing it with different variants to optimize it, ensuring that your page delivers the best possible visitor experience and improves conversion rates. How Instapage Vs Zendesk
Real-Time Collaboration Tools
Instapage’s many benefits include the ability to collaborate with others and create an immersive experience. If you work in a group or team, you’ll be able to do exactly that with the platform’s real-time collaboration features. You can add comments to different pages by clicking on the blocks or elements. This feature is helpful if you have any suggestions or requests for changes to the layout and design.
Instapage also allows you to share your page with your team members, even if it is still in progress. This URL can be copied and shared in the group chat. You may opt to invite any of them with their email addresses as well. Not only can your page be accessed by fellow Instapage users – those who don’t have one can also take a look at what you’re working on.
Instapage AdMap for Increased Conversions
If you want to ensure the landing page for your product or service is sent to the right audience, the AdMap tool can help you achieve your desired results. It’s designed to help increase your conversions and maximize your return on investment by creating and tracking ads across multiple platforms, particularly Google search results and social media sites.
AdMap allows you to customize your ads based on your audience’s interests and behaviors. It can be used to optimize the customer’s journey by identifying and removing the pain points and roadblocks to conversion. It can also help users to see how changes to an ad or page affect the overall performance of their campaign. With its easy-to-use interface and detailed analytics reports, Instapage AdMap is the perfect solution for anyone who wants to increase their ROI and conversion rate. To access the feature, you will need a Google Ads account. How Instapage Vs Zendesk
Integration with Google Ads
Google Ads is a great tool for business and digital marketing. You can connect your landing page to your Google Ads account to increase your reach to a wider audience. With only a few clicks away, you can review and keep track of your campaign’s progress, how much you’ve spent, and even how well-received your pages are for countless online users worldwide – all while you’re in your Instapage dashboard.
Heatmap Analytics Tool
Instapage’s native heatmap analytics allows you to see how users interact with your landing pages. This will allow you to gain valuable insight into customers’ use of a website. This tool allows businesses to identify hotspots in their websites, such as pages visited the most or buttons clicked most frequently.
Heatmaps also help to highlight any usability issues customers may be experiencing, allowing businesses to make changes quickly and effectively. This is useful for tracking visitor journeys across multiple pages or devices. It provides valuable information about customers’ interactions with websites and content, which can help businesses grow and succeed. How Instapage Vs Zendesk
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Analytics in Instapage
Instapage excels as both a landing-page creator and a lead generation tool. Its analytics section perfectly reflects this. As one of the platform’s top-selling assets, real-time analytics gives you a full scope of how well your page is performing online, thanks to its detailed visuals and accurate numbers. It allows you to track and analyze the performance of their landing pages. The feature provides detailed information on metrics such as page views, unique visitors, bounce rates, and more. This data can be used to improve and optimize landing pages, and in turn, improve the business’ overall standing.
Instapage’s analytics tools include the Conversion Goals tool, which is built into the page builder. This allows you to create specific goals for your page and track them. Additionally, you can integrate with third-party analytics platforms to gain insights into user behavior and help boost the optimization of your page, such as Google Analytics, Facebook Pixel, and more. Instapage Analytics helps users understand how their landing pages perform and make data-driven decisions about how to improve them.
Instapage Pricing: How Much Does It Cost?
Considering its wide and robust range of advanced-level tools and features, it’s no surprise that Instapage’s price range is more high-end than other landing page software. Its services were previously priced at $68, but now it costs just $199 per month. The pricing may be a lot to take in, especially for smaller businesses with limited budgets. It’s important to note that Instapage offers more features than any other landing page editor, including WordPress.
Below is a complete list of all the Instapage plans currently available: How Instapage Vs Zendesk
- Build Plan – as low as $199/month (annual payment), includes core features such as A/B testing, visual collaboration tools, Instapages, AdMap, and integrations with Zapier
- Convert Plan – custom pricing includes additional features such as global blocks, heatmaps, ad-to-page personalization, and advanced conversion and analytics functions.
- Ignite Plan – Custom pricing for large-scale businesses
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Instapage’s pros and cons
Instapage stands out thanks to its powerful landing page-building tools and analytics. We must also remember its drawbacks. This is a complete list of all the benefits and drawbacks to using this platform.
- Drag-and-drop builders make creating landing pages easy and quick. How Instapage Vs Zendesk
- Over 200 templates and designs, suitable for many uses.
- Use these collaboration tools to communicate with your team members about the steps to follow in building a landing page
- Accessible built-in optimization and analytics tools needed to improve the performance of landing pages
- Seamless integrations with third-party apps, from marketing to analytics
- Lack of plan options for anyone that might choose from
- More expensive price range out of all other landing page editors
- Some advanced features are only included in higher plans, like heatmaps only available in the Convert tier upwards How Instapage Vs Zendesk
Instapage Review: My Final Thoughts
As we reach the end of the review, it’s clear as day that Instapage is an excellent platform for creating and optimizing landing pages, with a wide range of features and customization options to explore. Although the user interface is straightforward, the editor has many powerful tools that can’t be found on any other platform.
Despite the eye-watering subscription costs, the pricing plans do offer good value for money in the long run, making it a worthwhile choice for people who are serious about their businesses. Additionally, its powerful analytics and optimization features allow you to track the results of your campaigns effectively and conveniently, so you have a better chance of high conversions and, as a result, more people coming to your products or services.
Instapage is a great tool for creating landing pages that convert. It’s hard not to like Instapage, especially considering its huge amount of advanced features. With its ease of use, dynamic set of tools, and great customer service, Instapage is a powerful choice for any business looking to build its online presence.
FAQ How Instapage Vs Zendesk
Is Instapage worth it?
With the more expensive pricing in mind, Instapage may not be worth spending for if you’re a casual blogger or business owner. It may not be worth it if you’re simply a beginner in the business industry or just starting with making landing pages.
But, if you have enough money to splurge on the Build Plan, plus you’re serious about boosting your business to greater heights, then it won’t hurt at all if you try out the Instapage platform.
Is Instapage offering a free plan or a discount?
Instapage does not have a completely free plan. It does however offer a 14-day free trial to anyone who would like to see the Build Plan and decide if it is right for them.
Can you build a complete website using Instapage?
Instapage is a powerful tool that can be used to build full websites. But, unfortunately, you cannot do that. As previously mentioned, Instapage is designed to make landing pages and nothing else.