Instapage, a popular landing-page software, allows users to create landing pages and optimize them for their websites. In this article, I’d like to share with you my comprehensive review of Instapage to determine if it is the best landing page builder on the market.
Instapage has been a great tool for me to create high-converting pages for both my business and others. I’ve come to appreciate the many benefits of Instapage since I had the chance to switch from another page builder. Of course, there are some benefits that I’ve enjoyed so far, but for every pro, there has to be a con somehow.
With that in mind, I will be reviewing the features of Instapage and also discussing the pricing plans available to the platform as well as how to use it. By the end of this review, you’ll have a clearer picture of whether or not Instapage is the right choice for your business.
If you prefer visuals, this video review is from YouTube channel Amazing Reviews. To get a comprehensive overview of Instapage, you may still want to check out our article below.
Instapage Landing Page Builder: An Overview How To Integrate Paypal Wth Godaddy Website Builder Instapage
Before we get to the bottom of all of this, you must know first-hand what Instapage really is as a platform. Instapage is a landing page builder designed to help you generate attractive, eye-catching, and overall high-quality landing pages. However, it’s not just any average landing page editor. Since a showcase of very powerful tools backs it, Instapage makes it easy to create high-converting landing pages quickly and efficiently.
With its drag-and-drop interface, Instapage lets you customize your pages without any semblance of coding knowledge. You can also explore ready-made templates that are suitable for different industries and niches. With its ability to customize and personalize dynamically, your pages will stand out among the rest with an extensive library that includes images, videos and building blocks.
Instapage offers advanced analytics tools that allow you to monitor how each page performs, in keeping with its promise of delivering outstanding conversion rates and promising leads through your landing pages. It also allows you to connect to leading reporting, marketing and testing platforms to make the most out of your landing pages. This makes it possible to quickly reach your goals. Because of all these and more included in this online software, there’s no doubt that Instapage has become one of the most popular landing page builders on the market today.
Instapage is a tool to create a landing page
A landing page is essential for any business, especially one that is online-focused. Not only does it present how your business will appear to the general public, but it also serves as an ever-effective way of building a strong, dedicated consumer base.
Although the idea of creating a landing page sounds appealing, it comes at a significant cost. There are many factors that can affect the cost of creating a landing site, including the complexity of the design and the resources required to build it. However, it is more expensive to create and maintain a landing page that has many features. It doesn’t help, either, if you don’t have the skills or time to create one yourself and would rather rely on hiring a designer or agency to do it for you. You could end up spending several hundred to several thousand more on this route than you have budgeted.
Instapage is the perfect solution if you are looking to create high-quality and high-converting landing pages. It offers a wide array of features and customization options, making it simple to design a page that looks great and functions perfectly.
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Instapage is an effective tool for creating engaging, user-friendly landing pages that drive potential users into bona fide customers and increase revenue. This platform offers many benefits beyond its customizable page-building tools. Here are some reasons why it is worth a try for any manager of any size business.
No Need to Learn How to Make Complicated Landing Pages
Instapage is an easy-to-use platform that allows users to quickly and easily create stunning pages without needing help from outside resources. You don’t need to be a web design expert just to build a fully-functioning page because all of its tools are ready for that purpose.
Made to create Landing Pages and landing pages only
Unlike other page builders, particularly the built-in WordPress page builder, Instapage comes with templates that are exclusively designed in the style of a landing page. Plus, you have many more options to choose from, so you will get everything!
More analytics-oriented page-building
Instapage allows you to optimize landing pages for conversions. You can test different versions and track the results. You can also maximize your reach with powerful analytics and optimization tools to track your page’s performance and identify areas for improvement.
You can create multiple landing pages with one account
Instapage accounts can be used to host multiple landing pages on multiple websites. This is a huge advantage over other website builders whose base plans allow you to manage only one per account.
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Instapage Features: An in-depth review of its templates, editing, and more
Signing in to Instapage will be your first step. It already has a lot of tools and features that you need to create beautiful landing pages. Here are just some of the offerings this platform has to bring:
- A user-friendly page builder with a familiar drag-and-drop functionality
- You have the option to make mobile-friendly versions landing pages
- Highly-customizable templates
- Blocks, forms, and other elements that can be easily resized and modified to fit your needs.
- Unlimited access to high quality stock images
- Export to WordPress or your custom domain for easy publishing and export
- Integrations with popular email marketing and digital marketing tools like MailChimp
As you can see, these are just some of the many features that you can expect from Instapage. I’ll show you the rest later on in the article, but for now, since we have a general idea of what it is, it would be nice if I take you through a hands-on look at what it’s like to use this landing page builder for the first time.
Sign up now to create an account. Just like every other landing page builder, you won’t fully get the Instapage experience until you register your account. As soon as you log in, you’ll first notice your dashboard, where you’ll find a full overview of how much progress you’ll be making. You won’t see much on your dashboard because this is your first attempt. It’s okay, you’ll learn how to create your own landing page. Let’s get started!
From scratch, you can build a landing page
To create a landing page, simply click on “Landing Pages” on the left-side menu from your dashboard, then “Create Page.” You’ll be presented with a wide selection of landing page templates that you can customize for your promotion.
You’ll also be given the option to start with a blank page without any template or design (Blank Page), but that’s up to you if you think you have experience in building websites. We will build a landing page from scratch using templates that are already in use, as many people are reading this tutorial.
You have many options to choose from depending on the purpose of your campaign. Select the Use case filter to see a list of available templates. There are many templates that you can choose from. One template is designed to encourage users to download your app (App Download), another one to sign people up for an event (Event registration) or one to thank them for buying your product/service. Instapage has a template for every use case.
Let’s suppose we are creating a landing page for launching a product. What should you do? You can start by selecting “Product Launch” from the filter. Next, choose one of the themes that will appear in the search results. As you pick the landing page design that you think looks good for what you’re aiming to promote, you’ll be welcomed by a quick page preview. This is to give you a taste of your end product once it’s published to the public online.
It’s up to the user to decide if they will use it. You can always go back to the beginning and look at the layout until you find it perfect. Otherwise, if you like it, then you can click “Use this layout.” Once you’ve chosen your landing page design, you’ll need to come up with a name as a way to keep things in order.
Customizing Your Landing Page
With your chosen page layout now ready to go, the next step is to customize it according to your liking. You’ll be immediately redirected to the Instapage page builder, which happens to be one of my all-time favorites coming from the platform (an opinion that, surprisingly, everyone agrees!). This stage allows you to enhance the visual appeal and engagement of your landing page. Instapage takes care of everything for you.
Within the Instapage Builder, you can very easily drag and drop elements within the page anywhere you want, unlike the WordPress version, where you could try to pull any element, only for it to be locked in a certain row/column and not move entirely. Instead, how it works can simply be compared to that of the Photoshop interface – you won’t ever see the elements you’re dragging get locked all of a sudden, so indeed, you have the freedom to move your mouse and drag-and-drop however you like.
While the ability to drag and drop may feel more Photoshop-like, the rest of the Builder’s interface should be in some ways familiar, especially to those who’ve used the WordPress editor in the past. You’ll find a full set of elements, widgets, and forms within your reach, and once you click on any of them, you can add as many tweaks as possible to make your landing page more presentable.
Adding Elements and Making Adjustments
The Instapage Builder experience, of course, wouldn’t be complete without the ability to add and rearrange a wide array of visual elements such as images, videos, and graphics, as well as headlines, text boxes, buttons, shapes, and even widgets. Additionally, you can add interactive features like surveys and text box forms to help capture user data easily while keeping them engaged. To enhance the appearance of your webpage, you can use colors, fonts, and other design elements. How To Integrate Paypal Wth Godaddy Website Builder Instapage
Instapage terminology refers to a group of elements that are grouped together as a block. You can add elements and make a few notable adjustments to a block. You can also copy, duplicate, or even delete it if you wish. This is just how to create a block. If you don’t have enough time or confidence in your page-building skills you can always use the Instapage Builder’s block templates.
Every time you build a landing page, you’ll notice that the preview appears designed for desktop use. Instapage makes it easy to create a mobile-friendly version. That’s because every single one of its templates is automatically optimized for mobile use. Just like with editing the desktop version, you can conceal certain elements or even whole blocks from those who will go to your landing page using their smartphones.
This life-saving feature will allow you to create two different pages without having to go too far. This is how you can make your landing page attractive and effective for marketing your products or service.
Publishing Your Landing Page
Now comes the crucial part. Once your page is ready and optimized, the next thing you must need to do is to publish it to make it live and accessible to your audience. Publishing a landing page is an important step in the process of creating success in whatever you’re promoting, whether it’s a product or a service. This will make sure that your landing page is visible to as many people as possible, and increase traffic to your website. How To Integrate Paypal Wth Godaddy Website Builder Instapage
Satisfied with your design and layout? Instapage can be integrated with any of these options:
- You will need to connect your custom domain to your Instapage account before it can be published to your domain. This process is quite complicated, but Instapage will guide you with instructions.
- WordPress – You can publish your page instantly thanks to its native WordPress integration
- Drupal – If you are a large-scale Drupal user, your Instapage-made page can be published instantly by connecting it with the Drupal plug-in.
- Facebook – This option is helpful if most of your visitors will find your page via Facebook, and you wish to improve the user experience.
- Demo page – this is a quick and easy option for publishing your landing page if you don’t own a website domain; instead, you’ll be provided a subdomain from Instapage itself.
You can also download your page to be edited and modified for future use, or export it to co-workers and collaborators. You can save your page progress and come back anytime if you aren’t ready to publish it.
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Instapage’s Other Notable Features
Instablocks and Global Blocks
While you can add certain elements to create a block within a page, you get the added benefit of being able to save and reuse it whenever you want to create another page. To further cut the time spent on building landing pages in half, you can save the blocks you made yourself as Instablocks, which you can implement when you create other pages in future projects. Simply right-click the block you wish to reuse, and then click “Save To My Blocks”. How To Integrate Paypal Wth Godaddy Website Builder Instapage
Meanwhile, Global Blocks work similarly to Instablocks – the only difference between the two is that the design and layout of the former are specific to one page. The Global Blocks look consistent across all pages. If you make changes to a Global Block on a page, they will reflect on any other blocks. This can be very useful if you have a section on your website that you wish to be consistent across pages, such as a header, footer or footer. However, you can always disable it if you prefer.
Split Testing to Optimize Your Landing Page
A/B/n testing is a great way to optimize your page. Before you publish your page, ensure that it is appealing to the public. The optimization experiments feature in the Instapage Builder allows you to easily identify which elements or blocks should remain as they are, since many people are drawn to them, and which parts must be modified.
Instapage allows you to split-test multiple versions of a landing page by clicking on the “Traffic Split” button in the Builder, which enables you to compare different variations of the same page and analyze which performs better. You can create multiple versions of your page and decide the percentage of traffic to be sent to each variation. Instapage then shows you detailed analytic metrics, allowing you to see which version performs better. You can use the winning page as your final landing page layout or continue testing it with different variants to optimize it, ensuring that your page delivers the best possible visitor experience and improves conversion rates. How To Integrate Paypal Wth Godaddy Website Builder Instapage
Real-Time Collaboration Tools
One of the many nice aspects of Instapage is that you can conveniently collaborate with other people to create a more immersive experience. If you work in a group or team, you’ll be able to do exactly that with the platform’s real-time collaboration features. You can add comments to different pages by clicking on the blocks or elements. This is useful if any of you want to request changes or additions in the design and layout, as well as other suggestions.
Instapage also allows you to share your page with your team members, even if it is still in progress. This URL can be copied and shared in the group chat. You may opt to invite any of them with their email addresses as well. Not only can your page be accessed by fellow Instapage users – those who don’t have one can also take a look at what you’re working on.
Increased Conversions with Instapage AdMap
The AdMap tool is a great way to make sure your landing page for your product/service gets sent to the right people. The AdMap tool is designed to increase conversions and maximize return on investment. It allows you to create and track ads across multiple platforms, including Google search results.
AdMap lets you customize your ads according to your audience’s preferences and behavior. It can be used to optimize the customer’s journey by identifying and removing the pain points and roadblocks to conversion. It also allows users to view how changes to ads or pages affect the performance of their campaigns. With its easy-to-use interface and detailed analytics reports, Instapage AdMap is the perfect solution for anyone who wants to increase their ROI and conversion rate. To access the feature, you will need a Google Ads account. How To Integrate Paypal Wth Godaddy Website Builder Instapage
Integration with Google Ads
Google Ads is a great tool for business and digital marketing. You can connect your landing page to your Google Ads account to increase your reach to a wider audience. You can easily track the progress of your campaign, how much you spent, and how popular your pages were for thousands of online users around the world by just a few clicks – all from your Instapage dashboard.
Heatmap Analytics Tool
Instapage’s native heatmap analytics allows you to see how users interact with your landing pages. This will allow you to gain valuable insight into customers’ use of a website. With this tool, businesses can easily identify hotspots on their sites, such as pages that are visited most often or buttons that are clicked most frequently.
Heatmaps can also be used to identify usability issues that customers might have, which allows businesses to quickly and effectively make improvements. This is useful for tracking visitor journeys across multiple pages or devices. It provides valuable information about customers’ interactions with websites and content, which can help businesses grow and succeed. How To Integrate Paypal Wth Godaddy Website Builder Instapage
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Analytics in Instapage
Instapage shines best as both a landing page creator and a lead generation tool, so it’s for this reason that its analytics section perfectly reflects it. As one of the platform’s top-selling assets, real-time analytics gives you a full scope of how well your page is performing online, thanks to its detailed visuals and accurate numbers. It allows you to track and analyze the performance of their landing pages. The feature provides detailed information on metrics such as page views, unique visitors, bounce rates, and more. This data can be used to improve and optimize landing pages, and in turn, improve the business’ overall standing.
Instapage’s analytics tools include the Conversion Goals tool, which is built into the page builder. This allows you to create specific goals for your page and track them. Additionally, you can integrate with third-party analytics platforms to gain insights into user behavior and help boost the optimization of your page, such as Google Analytics, Facebook Pixel, and more. Instapage Analytics helps users understand how their landing pages perform and make data-driven decisions about how to improve them.
Instapage Pricing: How Much Does It Cost?
Instapage’s extensive and robust array of advanced features and tools makes it stand out from other landing page software. Previously, the cost of its services started at $68, but today, it’s priced at as low as $199 every month. The pricing may be a lot to take in, especially for smaller businesses with limited budgets. It’s important to note that Instapage offers more features than any other landing page editor, including WordPress.
Here is a full list of the following plans that Instapage currently offers: How To Integrate Paypal Wth Godaddy Website Builder Instapage
- Build Plan – as low as $199/month (annual payment), includes core features such as A/B testing, visual collaboration tools, Instapages, AdMap, and integrations with Zapier
- Convert Plan – custom pricing includes additional features like global blocks, heatmaps and ad-to page personalization.
- Ignite Plan – Custom pricing for large-scale businesses
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Instapage’s Pros and Cons
The inclusion of powerful landing page-building features and analytics are just some of the great things that make Instapage stand out from the rest. However, we should remember its downsides. This is a complete list of all the benefits and drawbacks to using this platform.
- Drag-and-drop builder makes creating landing pages convenient and easy to use. How To Integrate Paypal Wth Godaddy Website Builder Instapage
- Over 200 templates and designs, suitable for many uses.
- Handy collaboration features as a means to communicate with team members on what steps to take in building any landing page
- Analytics and optimization tools that can be used to optimize landing pages are available.
- Seamless integrations with third-party apps, from marketing to analytics
- There are not many plans available for everyone to choose from
- Higher price range than all other landing page editors
- Certain advanced features can only be included in higher plans. For example, heatmaps are only available in the Convert Tier upwards. How To Integrate Paypal Wth Godaddy Website Builder Instapage
Instapage Review: My Final Thoughts
As we reach the end of the review, it’s clear as day that Instapage is an excellent platform for creating and optimizing landing pages, with a wide range of features and customization options to explore. Although the user interface is straightforward, the editor has many powerful tools that can’t be found on any other platform.
The pricing plans are expensive, but they offer great value over the long-term, which makes them a good choice for serious business owners. Additionally, its powerful analytics and optimization features allow you to track the results of your campaigns effectively and conveniently, so you have a better chance of high conversions and, as a result, more people coming to your products or services.
Instapage is a great tool for creating landing pages that convert. It’s hard not to like Instapage, especially considering its huge amount of advanced features. Instapage is an excellent choice for businesses looking to increase their online presence due to its simplicity, rich set of tools and outstanding customer service.
FAQ How To Integrate Paypal Wth Godaddy Website Builder Instapage
Is Instapage worth it?
Instapage’s more expensive pricing may make it unwise to spend if you are a casual blogger, business owner, or just a beginner. If you are just beginning to make landing pages or are a beginner in the industry, it may not be worth it.
But, if you have enough money to splurge on the Build Plan, plus you’re serious about boosting your business to greater heights, then it won’t hurt at all if you try out the Instapage platform.
Does Instapage offer a free plan?
Instapage doesn’t offer a free plan. It does however offer a 14-day free trial to anyone who would like to see the Build Plan and decide if it is right for them.
Can you build a complete website using Instapage?
Instapage could have been a great place to create full websites, especially if you take note of its many powerful tools. But, unfortunately, you cannot do that. Instapage was created to create landing pages, as it has been mentioned.