Instapage is a popular landing page software that allows users to create and optimize landing pages for their websites. In this article, I’d like to share with you my comprehensive review of Instapage to determine if it is the best landing page builder on the market.
I’ve been using Instapage for quite some time to make high-converting pages for my and other businesses. I’ve come to appreciate the many benefits of Instapage since I had the chance to switch from another page builder. Of course, there are some benefits that I’ve enjoyed so far, but for every pro, there has to be a con somehow.
With that in mind, I will be reviewing the features of Instapage and also discussing the pricing plans available to the platform as well as how to use it. By the end of this review, you’ll have a clearer picture of whether or not Instapage is the right choice for your business.
For those of you who prefer a more visual experience, here is a video review from the YouTube channel Amazing Reviews. To get a comprehensive overview of Instapage, you may still want to check out our article below.
Instapage Landing Page Builder: A Overview If Front Page WordPress
Before we can get to the bottom, it is important that you understand what Instapage actually is as a platform. Instapage is a landing page builder designed to help you generate attractive, eye-catching, and overall high-quality landing pages. However, it’s not just any average landing page editor. Instapage is backed by a number of powerful tools that make it simple to quickly create high-converting landing page templates.
With its drag-and-drop interface, Instapage lets you customize your pages without any semblance of coding knowledge. You can also explore ready-made templates that are suitable for different industries and niches. With its ability to customize and personalize dynamically, your pages will stand out among the rest with an extensive library that includes images, videos and building blocks.
Instapage offers advanced analytics tools that allow you to monitor how each page performs, in keeping with its promise of delivering outstanding conversion rates and promising leads through your landing pages. Additionally, to help you make the most of your landing pages, it allows you to connect with leading marketing, reporting, and testing platforms, making it highly possible to reach your goals quickly. Because of all these and more included in this online software, there’s no doubt that Instapage has become one of the most popular landing page builders on the market today.
Using Instapage to Create a Landing Page
A landing page is essential for any business, especially one that is online-focused. It not only shows how your business will look to the public but also provides a way for you to build a loyal customer base.
Although the idea of creating a landing page sounds appealing, it comes at a significant cost. There are many factors that can affect the cost of creating a landing site, including the complexity of the design and the resources required to build it. However, it is more expensive to create and maintain a landing page that has many features. If you don’t have the time or skills to make one, it’s better to hire a professional agency or designer to do it. Going that route would eventually cost you a few hundred to several thousand dollars more than your budget would allow.
So, if you want to create high-quality, high-converting landing pages – the same ones that any established web designer can do, yet need more money to splurge on one, Instapage could be your ideal solution. Instapage offers many customization options and features that make it easy to create pages that look great and work perfectly.
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Instapage: Why?
Instapage is an effective tool for creating engaging, user-friendly landing pages that drive potential users into bona fide customers and increase revenue. Apart from its page-building customization tools, here are some of the go-to reasons why this platform is worth the try for anyone who manages any business, big or small.
No Need to Learn How to Make Complicated Landing Pages
Instapage is an intuitive platform that makes it easy to create beautiful pages quickly and without the need for outside help. It doesn’t take a lot of knowledge to create a functional page. All tools are available for this purpose.
Made to create Landing Pages and landing pages only
Instapage templates are designed specifically for landing pages, unlike other page builders like the built-in WordPress page creator. You have many options, so you can get everything.
More Analytics-focused Page-building
Instapage allows you to optimize landing pages for conversions. You can test different versions and track the results. You can also maximize your reach with powerful analytics and optimization tools to track your page’s performance and identify areas for improvement.
You can create multiple landing pages with one account
If you happen to manage multiple websites, your single Instapage account is enough to create and host multiple landing pages for each site. This is a significant advantage over other website builders that allow you to manage one account per base plan.
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Instapage Features: A Hands-On Review of Its Templates, Editing, and More
Signing in to Instapage will be your first step. It already has a lot of tools and features that you need to create beautiful landing pages. These are just a few of the many offerings offered by Instapage.
- Easy-to-use page builder that uses drag-and-drop technology
- You have the option to make mobile-friendly versions landing pages
- Templates that can be customized to your exact specifications
- Easily resizable and modifiable blocks, forms, and other page elements
- Unlimited access to high-quality stock images
- Easy publishing and export to various platforms, including WordPress and your custom domain
- Integrations with popular digital marketing and email marketing tools such as MailChimp
As you can see, these are just some of the many features that you can expect from Instapage. The rest will be covered in the article. But for now, I thought it would be helpful to give you a first-hand look at how it feels to use Instapage’s landing page builder.
The first step that you’ll need to take is to sign up and create your account. Just like every other landing page builder, you won’t fully get the Instapage experience until you register your account. Once you log in, your dashboard will appear. This is where you can see a complete overview of the progress you are making. Since this is your first time, you won’t be able to see a lot on your dashboard. But that’s okay because you’re going to learn anyway how to build a landing page of your own. Let’s get started!
From scratch, you can build a landing page
Click on “Landing pages” in the left-side menu of your dashboard and then click “Create Page”. You’ll be presented with a wide selection of landing page templates that you can customize for your promotion.
If you are an experienced web designer, you will be able to create a blank page. However, since many of you are reading this and will use it for the first time, we’ll construct a full landing page using existing page templates for the sake of this tutorial.
There are a lot of template options that you can choose from based on your planned campaign by selecting the use case filter. There are many templates that you can choose from. One template is designed to encourage users to download your app (App Download), another one to sign people up for an event (Event registration) or one to thank them for buying your product/service. No matter the use case, Instapage has a template all set for you to use.
Now, let’s say we’re building a landing page to launch a product. What are you going to do in this situation? To start, you can pick “Product launch” from the use case filter, then select one of the multiple themes that will come up in the search results. A page preview will be displayed to you as you select the landing page design you feel best fits your product. This is to give you a taste of your end product once it’s published to the public online.
It’s up to the user to decide if they will use it. If, for some reason, you don’t vibe with the layout, and you can always go back and skim through until you find the perfect fit. Otherwise, if you like it, then you can click “Use this layout.” Once you’ve chosen your landing page design, you’ll need to come up with a name as a way to keep things in order.
Customizing Your Landing Page
With your chosen page layout now ready to go, the next step is to customize it according to your liking. The Instapage page creator will redirect you immediately. This is a feature that I love and everyone seems to agree with. This stage allows you to enhance the visual appeal and engagement of your landing page. Instapage takes care of everything for you.
Instapage Builder allows you to drag and drop elements anywhere on the page. This is in contrast to WordPress, which may allow you to try pulling any element but it will be locked in a row or column and cannot move at all. It works in a similar way to the Photoshop interface. You won’t see any elements you drag get locked, so you can move your mouse around and drag-and drop as you please.
Although drag-and-drop may seem more Photoshop-like than the rest of Builder’s interface, it should still feel familiar to anyone who has used the WordPress editor before. You’ll find a full set of elements, widgets, and forms within your reach, and once you click on any of them, you can add as many tweaks as possible to make your landing page more presentable.
Adding Elements and Making Modifications
You can add and rearrange visual elements to your Instapage Builder experience. Interactive features such as surveys and text boxes can be added to your Instapage Builder account to capture user data while keeping them interested. To enhance the appearance of your webpage, you can use colors, fonts, and other design elements. If Front Page WordPress
Instapage terminology refers to a group of elements that are grouped together as a block. You can add elements and make a few notable adjustments to a block. If you want, you can copy, duplicate, and even delete the block. This is just how to create a block. If you don’t have enough time or confidence in your page-building skills you can always use the Instapage Builder’s block templates.
You’ll notice the preview for a landing page you create is designed for desktop. If you want to create a mobile-friendly version of your page here in Instapage, you won’t have to worry about starting again from scratch. That’s because every single one of its templates is automatically optimized for mobile use. You can hide certain elements, or entire blocks, just like you could with the desktop version. This is useful for those who visit your landing page via their smartphones.
This life-saving feature will allow you to create two different pages without having to go too far. This is how you can make your landing page attractive and effective for marketing your products or service.
Publishing Your Landing Page
Now comes the crucial part. Now you need to publish your page to make it available to your audience. A landing page is essential to promoting a product or service. This will ensure that your page is seen by as many people as possible and help you to increase traffic to your site. If Front Page WordPress
Are you satisfied with the layout and design? Instapage can be integrated with any of these options:
- Custom domain – you’ll need to connect it to your Instapage account first before you get it published to your domain – the process will be quite complex, but Instapage will lead you through it with instruction guides along the way
- WordPress – You can publish your page instantly thanks to its native WordPress integration
- Drupal – If you are a large-scale Drupal user, your Instapage-made page can be published instantly by connecting it with the Drupal plug-in.
- Facebook – This option is helpful if most of your visitors will find your page via Facebook, and you wish to improve the user experience.
- Demo page – This is an easy way to publish your landing page without a domain. Instead, Instapage will provide a subdomain.
You can also download your page to be edited and modified for future use, or export it to co-workers and collaborators. If, for some reason, you’re not fully ready to publish it, you can always save its progress, and you can come back to it anytime.
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Instapage’s Other Important Features
Instablocks & Global Blocks
While you can add certain elements to create a block within a page, you get the added benefit of being able to save and reuse it whenever you want to create another page. You can also save your own blocks as Instablocks to cut down on the time it takes to build landing pages. These blocks can be used in future pages. Simply right-click the block you wish to reuse, and then click “Save To My Blocks”. If Front Page WordPress
Meanwhile, Global Blocks work similarly to Instablocks – the only difference between the two is that the design and layout of the former are specific to one page. The Global Blocks look consistent across all pages. This means if you edit a Global Block on one page, all the changes will be reflected on the same block built into other pages. This can be very useful if you have a section on your website that you wish to be consistent across pages, such as a header, footer or footer. However, you can always disable it if you prefer.
Split Testing to Optimize Your Landing Page
A/B/n testing is a great way to optimize your page. Before you’re ready to publish, you need to ensure that whatever you’re making should attract the general public. The optimization experiments feature in the Instapage Builder allows you to easily identify which elements or blocks should remain as they are, since many people are drawn to them, and which parts must be modified.
Instapage allows you to split-test multiple versions of a landing page by clicking on the “Traffic Split” button in the Builder, which enables you to compare different variations of the same page and analyze which performs better. You can create multiple pages and choose the percentage of traffic that will be sent to each version. Instapage will then show you detailed analytics to help you determine which version is performing best. The winning page can be used as your final landing page layout. You can also continue testing with other variants to optimize it. This will ensure that your page provides the best visitor experience and increases conversion rates. If Front Page WordPress
Real-Time Collaboration Tools
Instapage’s many benefits include the ability to collaborate with others and create an immersive experience. If you work in a group or team, you’ll be able to do exactly that with the platform’s real-time collaboration features. As you turn on Comment mode, you and your teammates can leave comments on different parts of the page by simply clicking on any of the elements or blocks. This is useful if any of you want to request changes or additions in the design and layout, as well as other suggestions.
Instapage also allows you to share your page with your team members, even if it is still in progress. This URL can be copied and shared in the group chat. You may opt to invite any of them with their email addresses as well. Not only can your page be accessed by fellow Instapage users – those who don’t have one can also take a look at what you’re working on.
Increased Conversions with Instapage AdMap
If you want to ensure the landing page for your product or service is sent to the right audience, the AdMap tool can help you achieve your desired results. The AdMap tool is designed to increase conversions and maximize return on investment. It allows you to create and track ads across multiple platforms, including Google search results.
AdMap allows you to customize your ads based on your audience’s interests and behaviors. It can help optimize customer journeys by identifying and eliminating roadblocks and pain points that prevent customers from converting. It can also help users to see how changes to an ad or page affect the overall performance of their campaign. Instapage AdMap offers a simple interface and detailed analytics reports that will help anyone increase their conversion rate and ROI. You must take note, though, that you must have a Google Ads account to access this feature. If Front Page WordPress
Integration with Google Ads
Google Ads is a great tool for business and digital marketing. You can connect your landing page to your Google Ads account to increase your reach to a wider audience. You can easily track the progress of your campaign, how much you spent, and how popular your pages were for thousands of online users around the world by just a few clicks – all from your Instapage dashboard.
Heatmap Analytics Tool
Instapage’s native heatmap analytics allows you to see how users interact with your landing pages. This will allow you to gain valuable insight into customers’ use of a website. With this tool, businesses can easily identify hotspots on their sites, such as pages that are visited most often or buttons that are clicked most frequently.
Heatmaps also help to highlight any usability issues customers may be experiencing, allowing businesses to make changes quickly and effectively. This can be used to track visitor journeys across multiple pages and devices, providing valuable information about how customers engage with content and websites and helping businesses grow and succeed in the long run. If Front Page WordPress
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Analytics in Instapage
Instapage shines best as both a landing page creator and a lead generation tool, so it’s for this reason that its analytics section perfectly reflects it. Real-time analytics is one of Instapage’s most popular features. It provides a complete overview of how your page is performing online and includes detailed visuals as well as accurate numbers. It allows you to track and analyze the performance of their landing pages. This feature gives detailed information about metrics like page views, unique visitors and bounce rates. This data can be used to improve and optimize landing pages, and in turn, improve the business’ overall standing.
Instapage’s analytics tools include the Conversion Goals tool, which is built into the page builder. This allows you to create specific goals for your page and track them. Additionally, you can integrate with third-party analytics platforms to gain insights into user behavior and help boost the optimization of your page, such as Google Analytics, Facebook Pixel, and more. Instapage Analytics helps users understand how their landing pages perform and make data-driven decisions about how to improve them.
Instapage Pricing: How Much Does It Cost?
Considering its wide and robust range of advanced-level tools and features, it’s no surprise that Instapage’s price range is more high-end than other landing page software. Its services were previously priced at $68, but now it costs just $199 per month. For smaller businesses that have limited budgets, the pricing might be too steep. It’s important to note that Instapage offers more features than any other landing page editor, including WordPress.
Here is a full list of the following plans that Instapage currently offers: If Front Page WordPress
- Build Plan – As low as $199/month (an annual payment), and includes core features like A/B testing, visual collaborative tools, Instapages AdMap and integrations with Zapier
- Convert Plan – custom pricing includes additional features like global blocks, heatmaps and ad-to page personalization.
- Ignite Plan – Custom pricing for large-scale businesses
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Instapage’s Pros and Cons
Instapage stands out thanks to its powerful landing page-building tools and analytics. However, we should remember its downsides. This is a complete list of all the benefits and drawbacks to using this platform.
The Pros
- Drag-and-drop builders make creating landing pages easy and quick. If Front Page WordPress
- A wonderfully curated array of over +200 templates and designs suitable for many different use cases
- Handy collaboration features as a means to communicate with team members on what steps to take in building any landing page
- Accessible built-in optimization and analytics tools needed to improve the performance of landing pages
- Integrations seamless with third-party applications, marketing and analytics
The Cons
- Lack of plan options for anyone that might choose from
- More expensive price range out of all other landing page editors
- Some advanced features are only included in higher plans, like heatmaps only available in the Convert tier upwards If Front Page WordPress
Instapage Review: My Final Thoughts
We are now at the end of our review and it is clear that Instapage is a great platform for optimizing landing pages. It offers a variety of customization options and features. The user interface is simple to the core, but the built-in editor is jam-packed with some of the most powerful tools that no other platform can compete.
The pricing plans are expensive, but they offer great value over the long-term, which makes them a good choice for serious business owners. Its powerful analytics and optimization tools allow you to easily track the results of campaigns so that you can have higher conversion rates and more people visiting your products and services.
Overall, I would highly recommend Instapage to anyone looking to create effective landing pages that convert well. Instapage is a great tool, with so many advanced features it’s difficult not to love. With its ease of use, dynamic set of tools, and great customer service, Instapage is a powerful choice for any business looking to build its online presence.
FAQ If Front Page WordPress
Is Instapage worth it?
With the more expensive pricing in mind, Instapage may not be worth spending for if you’re a casual blogger or business owner. It may not be worth it if you’re simply a beginner in the business industry or just starting with making landing pages.
If you have the money and are serious about growing your business, you can try the Instapage platform.
Does Instapage offer a free plan?
Instapage doesn’t offer a free plan. It does however offer a 14-day free trial to anyone who would like to see the Build Plan and decide if it is right for them.
Can you build a complete website using Instapage?
Instapage is a powerful tool that can be used to build full websites. But, unfortunately, you cannot do that. Instapage was created to create landing pages, as it has been mentioned.