Instapage is a popular landing page software that allows users to create and optimize landing pages for their websites. In this article, I’d like to share with you my comprehensive review of Instapage to determine if it is the best landing page builder on the market.
Instapage has been a great tool for me to create high-converting pages for both my business and others. I’ve come to appreciate the many benefits of Instapage since I had the chance to switch from another page builder. Of course, there are some benefits that I’ve enjoyed so far, but for every pro, there has to be a con somehow.
With that said, I’ll be taking a close look at the features offered by Instapage, as well as discussing the pricing plans offered by the platform and how to use it for the first time. You’ll be able to see if Instapage is right for you by the end of the review.
For those of you who prefer a more visual experience, here is a video review from the YouTube channel Amazing Reviews. To get a comprehensive overview of Instapage, you may still want to check out our article below.
Instapage Landing Page Builder: A Overview Instapage Joomla
Before we can get to the bottom, it is important that you understand what Instapage actually is as a platform. Instapage is a landing-page builder that helps you create attractive, eye-catching and high-quality landing pages. However, it’s not just any average landing page editor. Instapage is backed by a number of powerful tools that make it simple to quickly create high-converting landing page templates.
Instapage’s drag-and-drop interface makes it easy to customize your pages with no coding skills. You can also explore ready-made templates that are suitable for different industries and niches. Thanks to its dynamic customization and personalization capabilities, you can make your pages stand out from the competition with an extensive library of images, videos, building blocks, and other components.
Instapage offers advanced analytics tools that allow you to monitor how each page performs, in keeping with its promise of delivering outstanding conversion rates and promising leads through your landing pages. Additionally, to help you make the most of your landing pages, it allows you to connect with leading marketing, reporting, and testing platforms, making it highly possible to reach your goals quickly. Instapage is a popular online landing page builder because of these features and many more.
Using Instapage to Create a Landing Page
If you’re running a business for the first time, especially one that’s online-centric, you need to realize just how important a landing page is. It not only shows how your business will look to the public but also provides a way for you to build a loyal customer base.
Although the idea of creating a landing page sounds appealing, it comes at a significant cost. There are many factors that can affect the cost of creating a landing site, including the complexity of the design and the resources required to build it. That said, if you want a feature-rich landing page with a more complex design, that would be too expensive to build and maintain. If you don’t have the time or skills to make one, it’s better to hire a professional agency or designer to do it. Going that route would eventually cost you a few hundred to several thousand dollars more than your budget would allow.
So, if you want to create high-quality, high-converting landing pages – the same ones that any established web designer can do, yet need more money to splurge on one, Instapage could be your ideal solution. It offers a wide array of features and customization options, making it simple to design a page that looks great and functions perfectly.
Why Use Instapage?
Instapage is a powerful tool to create engaging landing pages that convert potential customers into customers. This platform offers many benefits beyond its customizable page-building tools. Here are some reasons why it is worth a try for any manager of any size business.
You don’t need to know how to make complicated landing pages
Instapage is an intuitive platform that makes it easy to create beautiful pages quickly and without the need for outside help. You don’t need to be a web design expert just to build a fully-functioning page because all of its tools are ready for that purpose.
Made to Create Landing Pages and Landing Pages Only
Instapage templates are designed specifically for landing pages, unlike other page builders like the built-in WordPress page creator. You have many options, so you can get everything.
More analytics-oriented page-building
With Instapage, you can optimize your landing page for conversions by testing different variations and tracking results. With powerful analytics and optimization tools, you can increase your reach and track the performance of your page to identify improvement areas.
Build Multiple Landing Pages with One Account
Instapage accounts can be used to host multiple landing pages on multiple websites. This is a huge advantage over other website builders whose base plans allow you to manage only one per account.
Instapage Features: A Hands-On Review of Its Templates, Editing, and More
Signing in to Instapage will be your first step. It already has a lot of tools and features that you need to create beautiful landing pages. These are just a few of the many offerings offered by Instapage.
- Easy-to-use page builder that uses drag-and-drop technology
- The option to create mobile-friendly versions of landing pages
- Highly-customizable templates
- Blocks, forms, and other elements that can be easily resized and modified to fit your needs.
- Unlimited access to high quality stock images
- Easy publishing and export to various platforms, including WordPress and your custom domain
- Integrations with popular digital marketing and email marketing tools such as MailChimp
These are only a few of the many features you can expect from Instapage. I’ll show you the rest later on in the article, but for now, since we have a general idea of what it is, it would be nice if I take you through a hands-on look at what it’s like to use this landing page builder for the first time.
The first step that you’ll need to take is to sign up and create your account. Just like every other landing page builder, you won’t fully get the Instapage experience until you register your account. Once you log in, your dashboard will appear. This is where you can see a complete overview of the progress you are making. You won’t see much on your dashboard because this is your first attempt. But that’s okay because you’re going to learn anyway how to build a landing page of your own. Let’s get started!
From scratch, you can build a landing page
Click on “Landing pages” in the left-side menu of your dashboard and then click “Create Page”. Once you hit the button, you’ll instantly be greeted by a vast collection of around 200 landing page templates, each of which you can use and customize however you like for whatever you want to promote.
You’ll also be given the option to start with a blank page without any template or design (Blank Page), but that’s up to you if you think you have experience in building websites. We will build a landing page from scratch using templates that are already in use, as many people are reading this tutorial.
There are a lot of template options that you can choose from based on your planned campaign by selecting the use case filter. There are many templates that you can choose from. One template is designed to encourage users to download your app (App Download), another one to sign people up for an event (Event registration) or one to thank them for buying your product/service. No matter the use case, Instapage has a template all set for you to use.
Let’s suppose we are creating a landing page for launching a product. What are you going to do in this situation? You can start by selecting “Product Launch” from the filter. Next, choose one of the themes that will appear in the search results. As you pick the landing page design that you think looks good for what you’re aiming to promote, you’ll be welcomed by a quick page preview. This preview will give you an idea of the final product when it is made available to the public.
It’s up to the user to decide if they will use it. If, for some reason, you don’t vibe with the layout, and you can always go back and skim through until you find the perfect fit. If you love it, you can click “Use that layout.” After you have chosen the landing page design you will need to give it a name to help keep things organized.
Customizing Your Landing Page
With your chosen page layout now ready to go, the next step is to customize it according to your liking. You’ll be immediately redirected to the Instapage page builder, which happens to be one of my all-time favorites coming from the platform (an opinion that, surprisingly, everyone agrees!). This stage allows you to enhance the visual appeal and engagement of your landing page. Instapage takes care of everything for you.
Instapage Builder allows you to drag and drop elements anywhere on the page. This is in contrast to WordPress, which may allow you to try pulling any element but it will be locked in a row or column and cannot move at all. It works in a similar way to the Photoshop interface. You won’t see any elements you drag get locked, so you can move your mouse around and drag-and drop as you please.
Although drag-and-drop may seem more Photoshop-like than the rest of Builder’s interface, it should still feel familiar to anyone who has used the WordPress editor before. You’ll find a full set of elements, widgets, and forms within your reach, and once you click on any of them, you can add as many tweaks as possible to make your landing page more presentable.
Adding Elements and Making Adjustments
You can add and rearrange visual elements to your Instapage Builder experience. Additionally, you can add interactive features like surveys and text box forms to help capture user data easily while keeping them engaged. You can also use fonts, colors, and other design elements to further enhance the look of your page. Instapage Joomla
In Instapage terms, a set of elements grouped is called a block. A block can be modified with a few adjustments and elements. If you want, you can copy, duplicate, and even delete the block. And that’s just for creating a full block – if you don’t have ample time to deal with it or are not confident enough with your page-building skills, you can always look at the Instapage Builder’s selection of block templates, each ready-to-use.
Every time you build a landing page, you’ll notice that the preview appears designed for desktop use. Instapage makes it easy to create a mobile-friendly version. That’s because every single one of its templates is automatically optimized for mobile use. You can hide certain elements, or entire blocks, just like you could with the desktop version. This is useful for those who visit your landing page via their smartphones.
With this life-saving feature, you won’t need to go too far to the point where you’ll have two completely different page versions. Overall, by customizing your landing page this way, you can create an attractive and effective platform for marketing your products or services.
Publishing Your Landing Page
Now comes the crucial part. Once your page is ready and optimized, the next thing you must need to do is to publish it to make it live and accessible to your audience. A landing page is essential to promoting a product or service. This will ensure that your page is seen by as many people as possible and help you to increase traffic to your site. Instapage Joomla
Satisfied with your design and layout? Instapage can be integrated with any of these options:
- You will need to connect your custom domain to your Instapage account before it can be published to your domain. This process is quite complicated, but Instapage will guide you with instructions.
- WordPress – you can publish your page in an instant thanks to its native WordPress integration
- Drupal – if you work for a large-scale company that has Drupal, you can publish your Instapage-made page instantly when you connect it using the Drupal plug-in.
- Facebook – this option is useful if you expect most of your visitors to find your page via Facebook and you want to improve the user experience there
- Demo page – this is a quick and easy option for publishing your landing page if you don’t own a website domain; instead, you’ll be provided a subdomain from Instapage itself.
You can also download your page to be edited and modified for future use, or export it to co-workers and collaborators. If, for some reason, you’re not fully ready to publish it, you can always save its progress, and you can come back to it anytime.
Instapage’s Other Important Features
Instablocks and Global Blocks
While you can add certain elements to create a block within a page, you get the added benefit of being able to save and reuse it whenever you want to create another page. To further cut the time spent on building landing pages in half, you can save the blocks you made yourself as Instablocks, which you can implement when you create other pages in future projects. Simply right-click the block you wish to reuse, and then click “Save To My Blocks”. Instapage Joomla
Global Blocks, on the other hand, work in the same way as Instablocks. The only difference is that they are specific to one page. At the same time, the latter looks consistent even across multiple pages that have it included. This means if you edit a Global Block on one page, all the changes will be reflected on the same block built into other pages. This feature can be useful if you have a section of your website, such as a header or footer, that you want to be consistent across multiple pages. You can disable this feature if you wish.
Split Testing to Optimize Your Landing Page
Optimizing your webpage with A/B/n testing can be a great way to improve it. Before you publish your page, ensure that it is appealing to the public. The optimization experiments feature in the Instapage Builder allows you to easily identify which elements or blocks should remain as they are, since many people are drawn to them, and which parts must be modified.
Split-testing multiple versions of a landing pages is possible with Instapage. Click on the “Traffic Split” button in the Builder to view the options. This allows you to compare and contrast different versions of the page to determine which one performs best. You can create multiple pages and choose the percentage of traffic that will be sent to each version. Instapage will then show you detailed analytics to help you determine which version is performing best. You can use the winning page as your final landing page layout or continue testing it with different variants to optimize it, ensuring that your page delivers the best possible visitor experience and improves conversion rates. Instapage Joomla
Real-Time Collaboration Tools
Instapage’s many benefits include the ability to collaborate with others and create an immersive experience. With the platform’s live collaboration, working in groups or as a team will be possible. You can add comments to different pages by clicking on the blocks or elements. This is useful if any of you want to request changes or additions in the design and layout, as well as other suggestions.
Instapage also allows you to share your page with your team members, even if it is still in progress. This URL can be copied and shared in the group chat. You may opt to invite any of them with their email addresses as well. Not only can your page be accessed by fellow Instapage users – those who don’t have one can also take a look at what you’re working on.
Increased Conversions with Instapage AdMap
If you want to ensure the landing page for your product or service is sent to the right audience, the AdMap tool can help you achieve your desired results. The AdMap tool is designed to increase conversions and maximize return on investment. It allows you to create and track ads across multiple platforms, including Google search results.
AdMap allows you to customize your ads based on your audience’s interests and behaviors. It can be used to optimize the customer’s journey by identifying and removing the pain points and roadblocks to conversion. It also allows users to view how changes to ads or pages affect the performance of their campaigns. Instapage AdMap offers a simple interface and detailed analytics reports that will help anyone increase their conversion rate and ROI. To access the feature, you will need a Google Ads account. Instapage Joomla
Integration with Google Ads
Google Ads is a great tool for business and digital marketing. You can connect your landing page to your Google Ads account to increase your reach to a wider audience. With only a few clicks away, you can review and keep track of your campaign’s progress, how much you’ve spent, and even how well-received your pages are for countless online users worldwide – all while you’re in your Instapage dashboard.
Heatmap Analytics Tool
As a means to better understand customer behavior on your page, Instapage’s native heatmap analytics feature lets you take an in-depth, real-time look at how your users interact with certain parts of your landing page, offering valuable insights into how customers use a website. With this tool, businesses can easily identify hotspots on their sites, such as pages that are visited most often or buttons that are clicked most frequently.
Heatmaps can also be used to identify usability issues that customers might have, which allows businesses to quickly and effectively make improvements. This can be used to track visitor journeys across multiple pages and devices, providing valuable information about how customers engage with content and websites and helping businesses grow and succeed in the long run. Instapage Joomla
Analytics in Instapage
Instapage excels as both a landing-page creator and a lead generation tool. Its analytics section perfectly reflects this. As one of the platform’s top-selling assets, real-time analytics gives you a full scope of how well your page is performing online, thanks to its detailed visuals and accurate numbers. It allows you to track and analyze the performance of their landing pages. This feature gives detailed information about metrics like page views, unique visitors and bounce rates. This information can then be used to optimize and improve the quality of landing pages and, in return, the overall standing of a business.
Instapage’s analytics tools include the Conversion Goals tool, which is built into the page builder. This allows you to create specific goals for your page and track them. Additionally, you can integrate with third-party analytics platforms to gain insights into user behavior and help boost the optimization of your page, such as Google Analytics, Facebook Pixel, and more. Instapage Analytics helps users understand how their landing pages perform and make data-driven decisions about how to improve them.
Instapage Pricing: How Much Does It Cost?
Instapage’s extensive and robust array of advanced features and tools makes it stand out from other landing page software. Previously, the cost of its services started at $68, but today, it’s priced at as low as $199 every month. For smaller businesses that have limited budgets, the pricing might be too steep. It’s important to note that Instapage offers more features than any other landing page editor, including WordPress.
Here is a full list of the following plans that Instapage currently offers: Instapage Joomla
- Build Plan – as low as $199/month (annual payment), includes core features such as A/B testing, visual collaboration tools, Instapages, AdMap, and integrations with Zapier
- Convert Plan – custom pricing includes additional features such as global blocks, heatmaps, ad-to-page personalization, and advanced conversion and analytics functions.
- Ignite Plan – Custom pricing for large-scale businesses
Instapage’s pros and cons
The inclusion of powerful landing page-building features and analytics are just some of the great things that make Instapage stand out from the rest. However, we should remember its downsides. This is a complete list of all the benefits and drawbacks to using this platform.
- Drag-and-drop builder makes creating landing pages convenient and easy to use. Instapage Joomla
- Over 200 templates and designs, suitable for many uses.
- Handy collaboration features as a means to communicate with team members on what steps to take in building any landing page
- Accessible built-in optimization and analytics tools needed to improve the performance of landing pages
- Integrations seamless with third-party applications, marketing and analytics
- There are not many plans available for everyone to choose from
- Higher price range than all other landing page editors
- Certain advanced features can only be included in higher plans. For example, heatmaps are only available in the Convert Tier upwards. Instapage Joomla
Instapage Review: My Final Thoughts
As we reach the end of the review, it’s clear as day that Instapage is an excellent platform for creating and optimizing landing pages, with a wide range of features and customization options to explore. The user interface is simple to the core, but the built-in editor is jam-packed with some of the most powerful tools that no other platform can compete.
Despite the eye-watering subscription costs, the pricing plans do offer good value for money in the long run, making it a worthwhile choice for people who are serious about their businesses. Additionally, its powerful analytics and optimization features allow you to track the results of your campaigns effectively and conveniently, so you have a better chance of high conversions and, as a result, more people coming to your products or services.
Overall, I would highly recommend Instapage to anyone looking to create effective landing pages that convert well. Instapage is a great tool, with so many advanced features it’s difficult not to love. Instapage is an excellent choice for businesses looking to increase their online presence due to its simplicity, rich set of tools and outstanding customer service.
FAQ Instapage Joomla
Is Instapage worth it?
With the more expensive pricing in mind, Instapage may not be worth spending for if you’re a casual blogger or business owner. It may not be worth it if you’re simply a beginner in the business industry or just starting with making landing pages.
If you have the money and are serious about growing your business, you can try the Instapage platform.
Does Instapage offer a free plan?
Instapage does not have a completely free plan. It does however offer a 14-day free trial to anyone who would like to see the Build Plan and decide if it is right for them.
Can you build a complete website using Instapage?
Instapage could have been a great place to create full websites, especially if you take note of its many powerful tools. But, unfortunately, you cannot do that. As previously mentioned, Instapage is designed to make landing pages and nothing else.