Instapage is a popular landing page software that allows users to create and optimize landing pages for their websites. In this article, I’d like to share with you my comprehensive review of Instapage to determine if it is the best landing page builder on the market.
I’ve been using Instapage for quite some time to make high-converting pages for my and other businesses. I’ve come to appreciate the many benefits of Instapage since I had the chance to switch from another page builder. While there are many benefits I have enjoyed, there is always a downside.
With that in mind, I will be reviewing the features of Instapage and also discussing the pricing plans available to the platform as well as how to use it. By the end of this review, you’ll have a clearer picture of whether or not Instapage is the right choice for your business.
For those of you who prefer a more visual experience, here is a video review from the YouTube channel Amazing Reviews. To get a comprehensive overview of Instapage, you may still want to check out our article below.
Instapage Landing Page Builder: A Overview Instapage Paypal
Before we can get to the bottom, it is important that you understand what Instapage actually is as a platform. Instapage is a landing-page builder that helps you create attractive, eye-catching and high-quality landing pages. It’s more than a landing page editor. Instapage is backed by a number of powerful tools that make it simple to quickly create high-converting landing page templates.
Instapage’s drag-and-drop interface makes it easy to customize your pages with no coding skills. It also allows you to explore a wide range of ready-made templates for various industries or niches to get started immediately. With its ability to customize and personalize dynamically, your pages will stand out among the rest with an extensive library that includes images, videos and building blocks.
Instapage offers advanced analytics tools that allow you to monitor how each page performs, in keeping with its promise of delivering outstanding conversion rates and promising leads through your landing pages. Additionally, to help you make the most of your landing pages, it allows you to connect with leading marketing, reporting, and testing platforms, making it highly possible to reach your goals quickly. Because of all these and more included in this online software, there’s no doubt that Instapage has become one of the most popular landing page builders on the market today.
Instapage is a tool to create a landing page
A landing page is essential for any business, especially one that is online-focused. It not only shows how your business will look to the public but also provides a way for you to build a loyal customer base.
Although the idea of creating a landing page sounds appealing, it comes at a significant cost. There are many factors that can affect the cost of creating a landing site, including the complexity of the design and the resources required to build it. That said, if you want a feature-rich landing page with a more complex design, that would be too expensive to build and maintain. It doesn’t help, either, if you don’t have the skills or time to create one yourself and would rather rely on hiring a designer or agency to do it for you. You could end up spending several hundred to several thousand more on this route than you have budgeted.
Instapage is the perfect solution if you are looking to create high-quality and high-converting landing pages. It offers a wide array of features and customization options, making it simple to design a page that looks great and functions perfectly.
Why Use Instapage?
Instapage is a powerful tool to create engaging landing pages that convert potential customers into customers. Apart from its page-building customization tools, here are some of the go-to reasons why this platform is worth the try for anyone who manages any business, big or small.
No Need to Learn How to Make Complicated Landing Pages
Instapage is an intuitive platform that makes it easy to create beautiful pages quickly and without the need for outside help. It doesn’t take a lot of knowledge to create a functional page. All tools are available for this purpose.
Made to create Landing Pages and landing pages only
Unlike other page builders, particularly the built-in WordPress page builder, Instapage comes with templates that are exclusively designed in the style of a landing page. You have many options, so you can get everything.
More analytics-oriented page-building
Instapage allows you to optimize landing pages for conversions. You can test different versions and track the results. With powerful analytics and optimization tools, you can increase your reach and track the performance of your page to identify improvement areas.
You can create multiple landing pages with one account
Instapage accounts can be used to host multiple landing pages on multiple websites. This is a significant advantage over other website builders that allow you to manage one account per base plan.
Instapage Features: A Hands-On Review of Its Templates, Editing, and More
As you sign in to Instapage for the first time, you’ll notice that it’s already packed with a hearty handful of features and tools needed to build beautiful landing pages. Here are just some of the offerings this platform has to bring:
- A user-friendly page builder with a familiar drag-and-drop functionality
- You have the option to make mobile-friendly versions landing pages
- Highly-customizable templates
- Easily resizable and modifiable blocks, forms, and other page elements
- Unlimited access to high-quality stock images
- Export to WordPress or your custom domain for easy publishing and export
- Integrations with popular email marketing and digital marketing tools like MailChimp
These are only a few of the many features you can expect from Instapage. The rest will be covered in the article. But for now, I thought it would be helpful to give you a first-hand look at how it feels to use Instapage’s landing page builder.
Sign up now to create an account. You won’t be able to fully experience Instapage until you sign up. As soon as you log in, you’ll first notice your dashboard, where you’ll find a full overview of how much progress you’ll be making. Since this is your first time, you won’t be able to see a lot on your dashboard. It’s okay, you’ll learn how to create your own landing page. Let’s get started!
Building a Landing Page from Scratch
To create a landing page, simply click on “Landing Pages” on the left-side menu from your dashboard, then “Create Page.” You’ll be presented with a wide selection of landing page templates that you can customize for your promotion.
If you are an experienced web designer, you will be able to create a blank page. We will build a landing page from scratch using templates that are already in use, as many people are reading this tutorial.
There are a lot of template options that you can choose from based on your planned campaign by selecting the use case filter. There are many templates that you can choose from. One template is designed to encourage users to download your app (App Download), another one to sign people up for an event (Event registration) or one to thank them for buying your product/service. Instapage has a template for every use case.
Let’s suppose we are creating a landing page for launching a product. What are you going to do in this situation? To start, you can pick “Product launch” from the use case filter, then select one of the multiple themes that will come up in the search results. As you pick the landing page design that you think looks good for what you’re aiming to promote, you’ll be welcomed by a quick page preview. This is to give you a taste of your end product once it’s published to the public online.
Then, it’s up to you whether you’re going to use it or not. If, for some reason, you don’t vibe with the layout, and you can always go back and skim through until you find the perfect fit. If you love it, you can click “Use that layout.” Once you’ve chosen your landing page design, you’ll need to come up with a name as a way to keep things in order.
Customizing Your Landing Page
Now that you have your page layout, it is time to personalize it to your liking. You’ll be immediately redirected to the Instapage page builder, which happens to be one of my all-time favorites coming from the platform (an opinion that, surprisingly, everyone agrees!). This stage allows you to enhance the visual appeal and engagement of your landing page. The best part of it all is that you don’t need to do any of the work since Instapage does it for you.
Instapage Builder allows you to drag and drop elements anywhere on the page. This is in contrast to WordPress, which may allow you to try pulling any element but it will be locked in a row or column and cannot move at all. Instead, how it works can simply be compared to that of the Photoshop interface – you won’t ever see the elements you’re dragging get locked all of a sudden, so indeed, you have the freedom to move your mouse and drag-and-drop however you like.
Although drag-and-drop may seem more Photoshop-like than the rest of Builder’s interface, it should still feel familiar to anyone who has used the WordPress editor before. There are many elements, widgets and forms available to you. Once you click on one of them, you can make any changes you want to your landing page.
Adding Elements and Making Modifications
The Instapage Builder experience, of course, wouldn’t be complete without the ability to add and rearrange a wide array of visual elements such as images, videos, and graphics, as well as headlines, text boxes, buttons, shapes, and even widgets. Additionally, you can add interactive features like surveys and text box forms to help capture user data easily while keeping them engaged. To enhance the appearance of your webpage, you can use colors, fonts, and other design elements. Instapage Paypal
In Instapage terms, a set of elements grouped is called a block. You can add elements and make a few notable adjustments to a block. You can also copy, duplicate, or even delete it if you wish. This is just how to create a block. If you don’t have enough time or confidence in your page-building skills you can always use the Instapage Builder’s block templates.
Every time you build a landing page, you’ll notice that the preview appears designed for desktop use. If you want to create a mobile-friendly version of your page here in Instapage, you won’t have to worry about starting again from scratch. That’s because every single one of its templates is automatically optimized for mobile use. You can hide certain elements, or entire blocks, just like you could with the desktop version. This is useful for those who visit your landing page via their smartphones.
This life-saving feature will allow you to create two different pages without having to go too far. This is how you can make your landing page attractive and effective for marketing your products or service.
Publishing Your Landing Page
This is the most important part. Now you need to publish your page to make it available to your audience. Publishing a landing page is an important step in the process of creating success in whatever you’re promoting, whether it’s a product or a service. This will make sure that your landing page is visible to as many people as possible, and increase traffic to your website. Instapage Paypal
Satisfied with your design and layout? You can integrate Instapage with any of the following options:
- You will need to connect your custom domain to your Instapage account before it can be published to your domain. This process is quite complicated, but Instapage will guide you with instructions.
- WordPress – you can publish your page in an instant thanks to its native WordPress integration
- Drupal – If you are a large-scale Drupal user, your Instapage-made page can be published instantly by connecting it with the Drupal plug-in.
- Facebook – this option is useful if you expect most of your visitors to find your page via Facebook and you want to improve the user experience there
- Demo page – this is a quick and easy option for publishing your landing page if you don’t own a website domain; instead, you’ll be provided a subdomain from Instapage itself.
Additionally, you may opt to download your page for you to edit and modify for future use and even export it to your co-workers or collaborators. If, for some reason, you’re not fully ready to publish it, you can always save its progress, and you can come back to it anytime.
Instapage’s Other Important Features
Instablocks and Global Blocks
While you can add certain elements to create a block within a page, you get the added benefit of being able to save and reuse it whenever you want to create another page. You can also save your own blocks as Instablocks to cut down on the time it takes to build landing pages. These blocks can be used in future pages. To do this, simply right-click on the block you want to use again, then click “Save to My Blocks.” Instapage Paypal
Global Blocks, on the other hand, work in the same way as Instablocks. The only difference is that they are specific to one page. At the same time, the latter looks consistent even across multiple pages that have it included. If you make changes to a Global Block on a page, they will reflect on any other blocks. This feature can be useful if you have a section of your website, such as a header or footer, that you want to be consistent across multiple pages. However, you can always disable it if you prefer.
Split Testing to Optimize Your Landing Page
Optimizing your webpage with A/B/n testing can be a great way to improve it. Before you’re ready to publish, you need to ensure that whatever you’re making should attract the general public. The optimization experiments feature in the Instapage Builder allows you to easily identify which elements or blocks should remain as they are, since many people are drawn to them, and which parts must be modified.
Instapage allows you to split-test multiple versions of a landing page by clicking on the “Traffic Split” button in the Builder, which enables you to compare different variations of the same page and analyze which performs better. You can create multiple versions of your page and decide the percentage of traffic to be sent to each variation. Instapage then shows you detailed analytic metrics, allowing you to see which version performs better. The winning page can be used as your final landing page layout. You can also continue testing with other variants to optimize it. This will ensure that your page provides the best visitor experience and increases conversion rates. Instapage Paypal
Real-Time Collaboration Tools
One of the many nice aspects of Instapage is that you can conveniently collaborate with other people to create a more immersive experience. If you work in a group or team, you’ll be able to do exactly that with the platform’s real-time collaboration features. As you turn on Comment mode, you and your teammates can leave comments on different parts of the page by simply clicking on any of the elements or blocks. This feature is helpful if you have any suggestions or requests for changes to the layout and design.
Instapage has also made it possible for you to share your page, even if it’s in progress, with your teammates through a private URL that you can copy and share in their group chat. You can invite them all with their email addresses. Not only can your page be accessed by fellow Instapage users – those who don’t have one can also take a look at what you’re working on.
Instapage AdMap for Increased Conversions
The AdMap tool is a great way to make sure your landing page for your product/service gets sent to the right people. It’s designed to help increase your conversions and maximize your return on investment by creating and tracking ads across multiple platforms, particularly Google search results and social media sites.
AdMap allows you to customize your ads based on your audience’s interests and behaviors. It can help optimize customer journeys by identifying and eliminating roadblocks and pain points that prevent customers from converting. It also allows users to view how changes to ads or pages affect the performance of their campaigns. With its easy-to-use interface and detailed analytics reports, Instapage AdMap is the perfect solution for anyone who wants to increase their ROI and conversion rate. To access the feature, you will need a Google Ads account. Instapage Paypal
Integration with Google Ads
Google Ads is a great tool for business and digital marketing. You can connect your landing page to your Google Ads account to increase your reach to a wider audience. With only a few clicks away, you can review and keep track of your campaign’s progress, how much you’ve spent, and even how well-received your pages are for countless online users worldwide – all while you’re in your Instapage dashboard.
Heatmap Analytics Tool
As a means to better understand customer behavior on your page, Instapage’s native heatmap analytics feature lets you take an in-depth, real-time look at how your users interact with certain parts of your landing page, offering valuable insights into how customers use a website. With this tool, businesses can easily identify hotspots on their sites, such as pages that are visited most often or buttons that are clicked most frequently.
Heatmaps also help to highlight any usability issues customers may be experiencing, allowing businesses to make changes quickly and effectively. This is useful for tracking visitor journeys across multiple pages or devices. It provides valuable information about customers’ interactions with websites and content, which can help businesses grow and succeed. Instapage Paypal
Analytics in Instapage
Instapage shines best as both a landing page creator and a lead generation tool, so it’s for this reason that its analytics section perfectly reflects it. Real-time analytics is one of Instapage’s most popular features. It provides a complete overview of how your page is performing online and includes detailed visuals as well as accurate numbers. It allows you to track and analyze the performance of their landing pages. The feature provides detailed information on metrics such as page views, unique visitors, bounce rates, and more. This information can then be used to optimize and improve the quality of landing pages and, in return, the overall standing of a business.
Instapage’s analytics tools include the Conversion Goals tool, which is built into the page builder. This allows you to create specific goals for your page and track them. You can also integrate with third party analytics platforms to gain insight into user behavior and boost optimization of your page. This includes Google Analytics, Facebook Pixel and many others. Instapage Analytics helps users understand how their landing pages perform and make data-driven decisions about how to improve them.
Instapage Pricing: How Much Does It Cost?
Considering its wide and robust range of advanced-level tools and features, it’s no surprise that Instapage’s price range is more high-end than other landing page software. Previously, the cost of its services started at $68, but today, it’s priced at as low as $199 every month. The pricing may be a lot to take in, especially for smaller businesses with limited budgets. Still, it’s worth noting that Instapage provides much more than any landing page editor can, including WordPress.
Here is a full list of the following plans that Instapage currently offers: Instapage Paypal
- Build Plan – As low as $199/month (an annual payment), and includes core features like A/B testing, visual collaborative tools, Instapages AdMap and integrations with Zapier
- Convert Plan – custom pricing includes additional features such as global blocks, heatmaps, ad-to-page personalization, and advanced conversion and analytics functions.
- Ignite Plan – custom pricing designed for large-scale businesses
Instapage’s pros and cons
Instapage stands out thanks to its powerful landing page-building tools and analytics. However, we should remember its downsides. This is a complete list of all the benefits and drawbacks to using this platform.
- Drag-and-drop builder makes creating landing pages convenient and easy to use. Instapage Paypal
- Over 200 templates and designs, suitable for many uses.
- Use these collaboration tools to communicate with your team members about the steps to follow in building a landing page
- Accessible built-in optimization and analytics tools needed to improve the performance of landing pages
- Seamless integrations with third-party apps, from marketing to analytics
- There are not many plans available for everyone to choose from
- Higher price range than all other landing page editors
- Some advanced features are only included in higher plans, like heatmaps only available in the Convert tier upwards Instapage Paypal
Instapage Review: My Final Thoughts
We are now at the end of our review and it is clear that Instapage is a great platform for optimizing landing pages. It offers a variety of customization options and features. The user interface is simple to the core, but the built-in editor is jam-packed with some of the most powerful tools that no other platform can compete.
Despite the eye-watering subscription costs, the pricing plans do offer good value for money in the long run, making it a worthwhile choice for people who are serious about their businesses. Its powerful analytics and optimization tools allow you to easily track the results of campaigns so that you can have higher conversion rates and more people visiting your products and services.
Instapage is a great tool for creating landing pages that convert. Instapage is a great tool, with so many advanced features it’s difficult not to love. With its ease of use, dynamic set of tools, and great customer service, Instapage is a powerful choice for any business looking to build its online presence.
FAQ Instapage Paypal
Is Instapage worth it?
With the more expensive pricing in mind, Instapage may not be worth spending for if you’re a casual blogger or business owner. If you are just beginning to make landing pages or are a beginner in the industry, it may not be worth it.
If you have the money and are serious about growing your business, you can try the Instapage platform.
Does Instapage offer a free plan?
Instapage doesn’t offer a free plan. It does however offer a 14-day free trial to anyone who would like to see the Build Plan and decide if it is right for them.
Is it possible to create a complete website with Instapage?
Instapage is a powerful tool that can be used to build full websites. But, unfortunately, you cannot do that. As previously mentioned, Instapage is designed to make landing pages and nothing else.