Instapage is a popular landing page software that allows users to create and optimize landing pages for their websites. In this article, I’d like to share with you my comprehensive review of Instapage to determine if it is the best landing page builder on the market.
I’ve been using Instapage for quite some time to make high-converting pages for my and other businesses. Since I got the opportunity and enough money to move from a different page builder to here, I have grown to appreciate how much Instapage can offer. Of course, there are some benefits that I’ve enjoyed so far, but for every pro, there has to be a con somehow.
With that said, I’ll be taking a close look at the features offered by Instapage, as well as discussing the pricing plans offered by the platform and how to use it for the first time. By the end of this review, you’ll have a clearer picture of whether or not Instapage is the right choice for your business.
If you prefer visuals, this video review is from YouTube channel Amazing Reviews. To get a comprehensive overview of Instapage, you may still want to check out our article below.
Instapage Landing Page Builder: An Overview Integrating Google Analytics With Instapage
Before we can get to the bottom, it is important that you understand what Instapage actually is as a platform. Instapage is a landing page builder designed to help you generate attractive, eye-catching, and overall high-quality landing pages. However, it’s not just any average landing page editor. Instapage is backed by a number of powerful tools that make it simple to quickly create high-converting landing page templates.
With its drag-and-drop interface, Instapage lets you customize your pages without any semblance of coding knowledge. It also allows you to explore a wide range of ready-made templates for various industries or niches to get started immediately. Thanks to its dynamic customization and personalization capabilities, you can make your pages stand out from the competition with an extensive library of images, videos, building blocks, and other components.
Keeping up with the promise to deliver outstanding conversion rates and promising leads to your landing pages, Instapage provides advanced analytics tools to measure how well each page is performing. Additionally, to help you make the most of your landing pages, it allows you to connect with leading marketing, reporting, and testing platforms, making it highly possible to reach your goals quickly. Because of all these and more included in this online software, there’s no doubt that Instapage has become one of the most popular landing page builders on the market today.
Using Instapage to Create a Landing Page
If you’re running a business for the first time, especially one that’s online-centric, you need to realize just how important a landing page is. It not only shows how your business will look to the public but also provides a way for you to build a loyal customer base.
Although the idea of creating a landing page sounds appealing, it comes at a significant cost. The overall cost of creating a landing page can depend on several factors, from the complexity of the design to the resources needed to build and maintain it. However, it is more expensive to create and maintain a landing page that has many features. If you don’t have the time or skills to make one, it’s better to hire a professional agency or designer to do it. You could end up spending several hundred to several thousand more on this route than you have budgeted.
So, if you want to create high-quality, high-converting landing pages – the same ones that any established web designer can do, yet need more money to splurge on one, Instapage could be your ideal solution. Instapage offers many customization options and features that make it easy to create pages that look great and work perfectly.
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Instapage: Why?
Instapage is a powerful tool to create engaging landing pages that convert potential customers into customers. Apart from its page-building customization tools, here are some of the go-to reasons why this platform is worth the try for anyone who manages any business, big or small.
You don’t need to know how to make complicated landing pages
Instapage is an intuitive platform that makes it easy to create beautiful pages quickly and without the need for outside help. You don’t need to be a web design expert just to build a fully-functioning page because all of its tools are ready for that purpose.
Made to create Landing Pages and landing pages only
Unlike other page builders, particularly the built-in WordPress page builder, Instapage comes with templates that are exclusively designed in the style of a landing page. You have many options, so you can get everything.
More Analytics-focused Page-building
With Instapage, you can optimize your landing page for conversions by testing different variations and tracking results. You can also maximize your reach with powerful analytics and optimization tools to track your page’s performance and identify areas for improvement.
Build Multiple Landing Pages with One Account
If you happen to manage multiple websites, your single Instapage account is enough to create and host multiple landing pages for each site. This is a significant advantage over other website builders that allow you to manage one account per base plan.
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Instapage Features: An in-depth review of its templates, editing, and more
As you sign in to Instapage for the first time, you’ll notice that it’s already packed with a hearty handful of features and tools needed to build beautiful landing pages. Here are just some of the offerings this platform has to bring:
- Easy-to-use page builder that uses drag-and-drop technology
- The option to create mobile-friendly versions of landing pages
- Highly-customizable templates
- Easily resizable and modifiable blocks, forms, and other page elements
- Unlimited access to high-quality stock images
- Export to WordPress or your custom domain for easy publishing and export
- Integrations with popular digital marketing and email marketing tools such as MailChimp
These are only a few of the many features you can expect from Instapage. I’ll show you the rest later on in the article, but for now, since we have a general idea of what it is, it would be nice if I take you through a hands-on look at what it’s like to use this landing page builder for the first time.
The first step that you’ll need to take is to sign up and create your account. You won’t be able to fully experience Instapage until you sign up. Once you log in, your dashboard will appear. This is where you can see a complete overview of the progress you are making. Since this is your first time, you won’t be able to see a lot on your dashboard. But that’s okay because you’re going to learn anyway how to build a landing page of your own. Let’s get started!
From scratch, you can build a landing page
To create a landing page, simply click on “Landing Pages” on the left-side menu from your dashboard, then “Create Page.” You’ll be presented with a wide selection of landing page templates that you can customize for your promotion.
You’ll also be given the option to start with a blank page without any template or design (Blank Page), but that’s up to you if you think you have experience in building websites. We will build a landing page from scratch using templates that are already in use, as many people are reading this tutorial.
You have many options to choose from depending on the purpose of your campaign. Select the Use case filter to see a list of available templates. You may find a template that’s designed to convince users to download your app (App download), one geared toward signing people up for an upcoming event (Event registration), or one that’s made to simply thank them for purchasing your product/service (Thank you). Instapage has a template for every use case.
Now, let’s say we’re building a landing page to launch a product. What are you going to do in this situation? To start, you can pick “Product launch” from the use case filter, then select one of the multiple themes that will come up in the search results. As you pick the landing page design that you think looks good for what you’re aiming to promote, you’ll be welcomed by a quick page preview. This preview will give you an idea of the final product when it is made available to the public.
Then, it’s up to you whether you’re going to use it or not. You can always go back to the beginning and look at the layout until you find it perfect. If you love it, you can click “Use that layout.” Once you’ve chosen your landing page design, you’ll need to come up with a name as a way to keep things in order.
Customizing Your Landing Page
With your chosen page layout now ready to go, the next step is to customize it according to your liking. The Instapage page creator will redirect you immediately. This is a feature that I love and everyone seems to agree with. In this stage, you have the opportunity to make your landing page more visually appealing and engaging. Instapage takes care of everything for you.
Within the Instapage Builder, you can very easily drag and drop elements within the page anywhere you want, unlike the WordPress version, where you could try to pull any element, only for it to be locked in a certain row/column and not move entirely. It works in a similar way to the Photoshop interface. You won’t see any elements you drag get locked, so you can move your mouse around and drag-and drop as you please.
While the ability to drag and drop may feel more Photoshop-like, the rest of the Builder’s interface should be in some ways familiar, especially to those who’ve used the WordPress editor in the past. You’ll find a full set of elements, widgets, and forms within your reach, and once you click on any of them, you can add as many tweaks as possible to make your landing page more presentable.
Adding Elements and Making Adjustments
The Instapage Builder experience, of course, wouldn’t be complete without the ability to add and rearrange a wide array of visual elements such as images, videos, and graphics, as well as headlines, text boxes, buttons, shapes, and even widgets. Interactive features such as surveys and text boxes can be added to your Instapage Builder account to capture user data while keeping them interested. You can also use fonts, colors, and other design elements to further enhance the look of your page. Integrating Google Analytics With Instapage
In Instapage terms, a set of elements grouped is called a block. You can add elements and make a few notable adjustments to a block. You can also copy, duplicate, or even delete it if you wish. And that’s just for creating a full block – if you don’t have ample time to deal with it or are not confident enough with your page-building skills, you can always look at the Instapage Builder’s selection of block templates, each ready-to-use.
Every time you build a landing page, you’ll notice that the preview appears designed for desktop use. If you want to create a mobile-friendly version of your page here in Instapage, you won’t have to worry about starting again from scratch. Every template is optimized for mobile use. You can hide certain elements, or entire blocks, just like you could with the desktop version. This is useful for those who visit your landing page via their smartphones.
This life-saving feature will allow you to create two different pages without having to go too far. This is how you can make your landing page attractive and effective for marketing your products or service.
Publishing Your Landing Page
Now comes the crucial part. Once your page is ready and optimized, the next thing you must need to do is to publish it to make it live and accessible to your audience. A landing page is essential to promoting a product or service. This will ensure that your page is seen by as many people as possible and help you to increase traffic to your site. Integrating Google Analytics With Instapage
Satisfied with your design and layout? Instapage can be integrated with any of these options:
- Custom domain – you’ll need to connect it to your Instapage account first before you get it published to your domain – the process will be quite complex, but Instapage will lead you through it with instruction guides along the way
- WordPress – You can publish your page instantly thanks to its native WordPress integration
- Drupal – if you work for a large-scale company that has Drupal, you can publish your Instapage-made page instantly when you connect it using the Drupal plug-in.
- Facebook – this option is useful if you expect most of your visitors to find your page via Facebook and you want to improve the user experience there
- Demo page – This is an easy way to publish your landing page without a domain. Instead, Instapage will provide a subdomain.
Additionally, you may opt to download your page for you to edit and modify for future use and even export it to your co-workers or collaborators. You can save your page progress and come back anytime if you aren’t ready to publish it.
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Instapage’s Other Notable Features
Instablocks & Global Blocks
You can add elements to create blocks within pages, but you also have the benefit of being able save it and reuse it whenever you need to make another page. To further cut the time spent on building landing pages in half, you can save the blocks you made yourself as Instablocks, which you can implement when you create other pages in future projects. To do this, simply right-click on the block you want to use again, then click “Save to My Blocks.” Integrating Google Analytics With Instapage
Meanwhile, Global Blocks work similarly to Instablocks – the only difference between the two is that the design and layout of the former are specific to one page. At the same time, the latter looks consistent even across multiple pages that have it included. If you make changes to a Global Block on a page, they will reflect on any other blocks. This can be very useful if you have a section on your website that you wish to be consistent across pages, such as a header, footer or footer. However, you can always disable it if you prefer.
Split Testing to Optimize Your Landing Pages
Optimizing your webpage with A/B/n testing can be a great way to improve it. Before you’re ready to publish, you need to ensure that whatever you’re making should attract the general public. With the optimization experiments feature built into the Instapage Builder, you can easily determine which elements or blocks of the landing page should stay as is since most users are particularly drawn to it, as well as which parts need to be changed.
Instapage allows you to split-test multiple versions of a landing page by clicking on the “Traffic Split” button in the Builder, which enables you to compare different variations of the same page and analyze which performs better. You can create multiple versions of your page and decide the percentage of traffic to be sent to each variation. Instapage then shows you detailed analytic metrics, allowing you to see which version performs better. The winning page can be used as your final landing page layout. You can also continue testing with other variants to optimize it. This will ensure that your page provides the best visitor experience and increases conversion rates. Integrating Google Analytics With Instapage
Real-Time Collaboration Tools
Instapage’s many benefits include the ability to collaborate with others and create an immersive experience. With the platform’s live collaboration, working in groups or as a team will be possible. As you turn on Comment mode, you and your teammates can leave comments on different parts of the page by simply clicking on any of the elements or blocks. This feature is helpful if you have any suggestions or requests for changes to the layout and design.
Instapage has also made it possible for you to share your page, even if it’s in progress, with your teammates through a private URL that you can copy and share in their group chat. You can invite them all with their email addresses. Not only can your page be accessed by fellow Instapage users – those who don’t have one can also take a look at what you’re working on.
Instapage AdMap for Increased Conversions
The AdMap tool is a great way to make sure your landing page for your product/service gets sent to the right people. It’s designed to help increase your conversions and maximize your return on investment by creating and tracking ads across multiple platforms, particularly Google search results and social media sites.
AdMap lets you customize your ads according to your audience’s preferences and behavior. It can help optimize customer journeys by identifying and eliminating roadblocks and pain points that prevent customers from converting. It can also help users to see how changes to an ad or page affect the overall performance of their campaign. With its easy-to-use interface and detailed analytics reports, Instapage AdMap is the perfect solution for anyone who wants to increase their ROI and conversion rate. To access the feature, you will need a Google Ads account. Integrating Google Analytics With Instapage
Integration with Google Ads
Speaking of Google Ads, if you happen to use it frequently for digital marketing and business purposes, you can easily connect your landing page with your Google Ads account to maximize your reach to a much wider audience. You can easily track the progress of your campaign, how much you spent, and how popular your pages were for thousands of online users around the world by just a few clicks – all from your Instapage dashboard.
Heatmap Analytics Tool
Instapage’s native heatmap analytics allows you to see how users interact with your landing pages. This will allow you to gain valuable insight into customers’ use of a website. This tool allows businesses to identify hotspots in their websites, such as pages visited the most or buttons clicked most frequently.
Heatmaps also help to highlight any usability issues customers may be experiencing, allowing businesses to make changes quickly and effectively. This can be used to track visitor journeys across multiple pages and devices, providing valuable information about how customers engage with content and websites and helping businesses grow and succeed in the long run. Integrating Google Analytics With Instapage
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Analytics in Instapage
Instapage excels as both a landing-page creator and a lead generation tool. Its analytics section perfectly reflects this. As one of the platform’s top-selling assets, real-time analytics gives you a full scope of how well your page is performing online, thanks to its detailed visuals and accurate numbers. It allows you to track and analyze the performance of their landing pages. The feature provides detailed information on metrics such as page views, unique visitors, bounce rates, and more. This information can then be used to optimize and improve the quality of landing pages and, in return, the overall standing of a business.
Instapage’s analytics tools include the Conversion Goals tool, which is built into the page builder. This allows you to create specific goals for your page and track them. You can also integrate with third party analytics platforms to gain insight into user behavior and boost optimization of your page. This includes Google Analytics, Facebook Pixel and many others. Instapage Analytics allows users to analyze how landing pages perform and make data-driven choices about how to improve them.
Instapage Pricing: What Does it Cost?
Instapage’s extensive and robust array of advanced features and tools makes it stand out from other landing page software. Its services were previously priced at $68, but now it costs just $199 per month. For smaller businesses that have limited budgets, the pricing might be too steep. Still, it’s worth noting that Instapage provides much more than any landing page editor can, including WordPress.
Below is a complete list of all the Instapage plans currently available: Integrating Google Analytics With Instapage
- Build Plan – as low as $199/month (annual payment), includes core features such as A/B testing, visual collaboration tools, Instapages, AdMap, and integrations with Zapier
- Convert Plan – custom pricing includes additional features like global blocks, heatmaps and ad-to page personalization.
- Ignite Plan – Custom pricing for large-scale businesses
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Instapage’s pros and cons
Instapage stands out thanks to its powerful landing page-building tools and analytics. We must also remember its drawbacks. Here is a full list of the advantages and disadvantages of using this platform.
The pros
- Drag-and-drop builder makes creating landing pages convenient and easy to use. Integrating Google Analytics With Instapage
- A wonderfully curated array of over +200 templates and designs suitable for many different use cases
- Handy collaboration features as a means to communicate with team members on what steps to take in building any landing page
- Accessible built-in optimization and analytics tools needed to improve the performance of landing pages
- Seamless integrations with third-party apps, from marketing to analytics
The Cons
- There are not many plans available for everyone to choose from
- Higher price range than all other landing page editors
- Some advanced features are only included in higher plans, like heatmaps only available in the Convert tier upwards Integrating Google Analytics With Instapage
Instapage Review: My Final Thoughts
As we reach the end of the review, it’s clear as day that Instapage is an excellent platform for creating and optimizing landing pages, with a wide range of features and customization options to explore. Although the user interface is straightforward, the editor has many powerful tools that can’t be found on any other platform.
The pricing plans are expensive, but they offer great value over the long-term, which makes them a good choice for serious business owners. Additionally, its powerful analytics and optimization features allow you to track the results of your campaigns effectively and conveniently, so you have a better chance of high conversions and, as a result, more people coming to your products or services.
Instapage is a great tool for creating landing pages that convert. It’s hard not to like Instapage, especially considering its huge amount of advanced features. With its ease of use, dynamic set of tools, and great customer service, Instapage is a powerful choice for any business looking to build its online presence.
FAQ Integrating Google Analytics With Instapage
Is Instapage worth it?
Instapage’s more expensive pricing may make it unwise to spend if you are a casual blogger, business owner, or just a beginner. It may not be worth it if you’re simply a beginner in the business industry or just starting with making landing pages.
But, if you have enough money to splurge on the Build Plan, plus you’re serious about boosting your business to greater heights, then it won’t hurt at all if you try out the Instapage platform.
Is Instapage offering a free plan or a discount?
Instapage does not have a completely free plan. It does however offer a 14-day free trial to anyone who would like to see the Build Plan and decide if it is right for them.
Is it possible to create a complete website with Instapage?
Instapage is a powerful tool that can be used to build full websites. But, unfortunately, you cannot do that. As previously mentioned, Instapage is designed to make landing pages and nothing else.