Instapage, a popular landing-page software, allows users to create landing pages and optimize them for their websites. Instapage is a popular landing page software that allows users to create and optimize landing pages for their websites. In this review, I will share my extensive Instapage review to help you decide if it’s the best.
Instapage has been a great tool for me to create high-converting pages for both my business and others. I’ve come to appreciate the many benefits of Instapage since I had the chance to switch from another page builder. While there are many benefits I have enjoyed, there is always a downside.
With that in mind, I will be reviewing the features of Instapage and also discussing the pricing plans available to the platform as well as how to use it. You’ll be able to see if Instapage is right for you by the end of the review.
If you prefer visuals, this video review is from YouTube channel Amazing Reviews. To get a comprehensive overview of Instapage, you may still want to check out our article below.
Instapage Landing Page Builder: An Overview The Complete Golfer Project Gutenberg
Before we can get to the bottom, it is important that you understand what Instapage actually is as a platform. Instapage is a landing-page builder that helps you create attractive, eye-catching and high-quality landing pages. However, it’s not just any average landing page editor. Since a showcase of very powerful tools backs it, Instapage makes it easy to create high-converting landing pages quickly and efficiently.
With its drag-and-drop interface, Instapage lets you customize your pages without any semblance of coding knowledge. You can also explore ready-made templates that are suitable for different industries and niches. Thanks to its dynamic customization and personalization capabilities, you can make your pages stand out from the competition with an extensive library of images, videos, building blocks, and other components.
Instapage offers advanced analytics tools that allow you to monitor how each page performs, in keeping with its promise of delivering outstanding conversion rates and promising leads through your landing pages. It also allows you to connect to leading reporting, marketing and testing platforms to make the most out of your landing pages. This makes it possible to quickly reach your goals. Instapage is a popular online landing page builder because of these features and many more.
Using Instapage to Create a Landing Page
A landing page is essential for any business, especially one that is online-focused. It not only shows how your business will look to the public but also provides a way for you to build a loyal customer base.
While the idea of building a landing page sounds great, it does, however, come at a cost – and an expensive one, too. There are many factors that can affect the cost of creating a landing site, including the complexity of the design and the resources required to build it. That said, if you want a feature-rich landing page with a more complex design, that would be too expensive to build and maintain. If you don’t have the time or skills to make one, it’s better to hire a professional agency or designer to do it. You could end up spending several hundred to several thousand more on this route than you have budgeted.
So, if you want to create high-quality, high-converting landing pages – the same ones that any established web designer can do, yet need more money to splurge on one, Instapage could be your ideal solution. Instapage offers many customization options and features that make it easy to create pages that look great and work perfectly.
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Instapage is an effective tool for creating engaging, user-friendly landing pages that drive potential users into bona fide customers and increase revenue. This platform offers many benefits beyond its customizable page-building tools. Here are some reasons why it is worth a try for any manager of any size business.
You don’t need to know how to make complicated landing pages
Instapage is an easy-to-use platform that allows users to quickly and easily create stunning pages without needing help from outside resources. You don’t need to be a web design expert just to build a fully-functioning page because all of its tools are ready for that purpose.
Made to Create Landing Pages and Landing Pages Only
Unlike other page builders, particularly the built-in WordPress page builder, Instapage comes with templates that are exclusively designed in the style of a landing page. You have many options, so you can get everything.
More Analytics-focused Page-building
With Instapage, you can optimize your landing page for conversions by testing different variations and tracking results. You can also maximize your reach with powerful analytics and optimization tools to track your page’s performance and identify areas for improvement.
Build Multiple Landing Pages with One Account
If you happen to manage multiple websites, your single Instapage account is enough to create and host multiple landing pages for each site. This is a significant advantage over other website builders that allow you to manage one account per base plan.
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Instapage Features: A Hands-On Review of Its Templates, Editing, and More
Signing in to Instapage will be your first step. It already has a lot of tools and features that you need to create beautiful landing pages. These are just a few of the many offerings offered by Instapage.
- Easy-to-use page builder that uses drag-and-drop technology
- You have the option to make mobile-friendly versions landing pages
- Templates that can be customized to your exact specifications
- Easily resizable and modifiable blocks, forms, and other page elements
- Unlimited access to high quality stock images
- Easy publishing and export to various platforms, including WordPress and your custom domain
- Integrations with popular digital marketing and email marketing tools such as MailChimp
These are only a few of the many features you can expect from Instapage. I’ll show you the rest later on in the article, but for now, since we have a general idea of what it is, it would be nice if I take you through a hands-on look at what it’s like to use this landing page builder for the first time.
Sign up now to create an account. You won’t be able to fully experience Instapage until you sign up. As soon as you log in, you’ll first notice your dashboard, where you’ll find a full overview of how much progress you’ll be making. Since this is your first time, you won’t be able to see a lot on your dashboard. But that’s okay because you’re going to learn anyway how to build a landing page of your own. Let’s get started!
Building a Landing Page from Scratch
To create a landing page, simply click on “Landing Pages” on the left-side menu from your dashboard, then “Create Page.” Once you hit the button, you’ll instantly be greeted by a vast collection of around 200 landing page templates, each of which you can use and customize however you like for whatever you want to promote.
If you are an experienced web designer, you will be able to create a blank page. We will build a landing page from scratch using templates that are already in use, as many people are reading this tutorial.
There are a lot of template options that you can choose from based on your planned campaign by selecting the use case filter. You may find a template that’s designed to convince users to download your app (App download), one geared toward signing people up for an upcoming event (Event registration), or one that’s made to simply thank them for purchasing your product/service (Thank you). No matter the use case, Instapage has a template all set for you to use.
Let’s suppose we are creating a landing page for launching a product. What should you do? You can start by selecting “Product Launch” from the filter. Next, choose one of the themes that will appear in the search results. As you pick the landing page design that you think looks good for what you’re aiming to promote, you’ll be welcomed by a quick page preview. This is to give you a taste of your end product once it’s published to the public online.
It’s up to the user to decide if they will use it. If, for some reason, you don’t vibe with the layout, and you can always go back and skim through until you find the perfect fit. Otherwise, if you like it, then you can click “Use this layout.” Once you’ve chosen your landing page design, you’ll need to come up with a name as a way to keep things in order.
Customizing Your Landing Page
Now that you have your page layout, it is time to personalize it to your liking. You’ll be immediately redirected to the Instapage page builder, which happens to be one of my all-time favorites coming from the platform (an opinion that, surprisingly, everyone agrees!). In this stage, you have the opportunity to make your landing page more visually appealing and engaging. The best part of it all is that you don’t need to do any of the work since Instapage does it for you.
Instapage Builder allows you to drag and drop elements anywhere on the page. This is in contrast to WordPress, which may allow you to try pulling any element but it will be locked in a row or column and cannot move at all. Instead, how it works can simply be compared to that of the Photoshop interface – you won’t ever see the elements you’re dragging get locked all of a sudden, so indeed, you have the freedom to move your mouse and drag-and-drop however you like.
While the ability to drag and drop may feel more Photoshop-like, the rest of the Builder’s interface should be in some ways familiar, especially to those who’ve used the WordPress editor in the past. There are many elements, widgets and forms available to you. Once you click on one of them, you can make any changes you want to your landing page.
Adding Elements and Making Adjustments
The Instapage Builder experience, of course, wouldn’t be complete without the ability to add and rearrange a wide array of visual elements such as images, videos, and graphics, as well as headlines, text boxes, buttons, shapes, and even widgets. Additionally, you can add interactive features like surveys and text box forms to help capture user data easily while keeping them engaged. To enhance the appearance of your webpage, you can use colors, fonts, and other design elements. The Complete Golfer Project Gutenberg
In Instapage terms, a set of elements grouped is called a block. A block can be modified with a few adjustments and elements. If you want, you can copy, duplicate, and even delete the block. This is just how to create a block. If you don’t have enough time or confidence in your page-building skills you can always use the Instapage Builder’s block templates.
Every time you build a landing page, you’ll notice that the preview appears designed for desktop use. If you want to create a mobile-friendly version of your page here in Instapage, you won’t have to worry about starting again from scratch. That’s because every single one of its templates is automatically optimized for mobile use. You can hide certain elements, or entire blocks, just like you could with the desktop version. This is useful for those who visit your landing page via their smartphones.
This life-saving feature will allow you to create two different pages without having to go too far. Overall, by customizing your landing page this way, you can create an attractive and effective platform for marketing your products or services.
Publishing Your Landing Page
This is the most important part. Now you need to publish your page to make it available to your audience. A landing page is essential to promoting a product or service. This will make sure that your landing page is visible to as many people as possible, and increase traffic to your website. The Complete Golfer Project Gutenberg
Satisfied with your design and layout? Instapage can be integrated with any of these options:
- Custom domain – you’ll need to connect it to your Instapage account first before you get it published to your domain – the process will be quite complex, but Instapage will lead you through it with instruction guides along the way
- WordPress – you can publish your page in an instant thanks to its native WordPress integration
- Drupal – if you work for a large-scale company that has Drupal, you can publish your Instapage-made page instantly when you connect it using the Drupal plug-in.
- Facebook – This option is helpful if most of your visitors will find your page via Facebook, and you wish to improve the user experience.
- Demo page – This is an easy way to publish your landing page without a domain. Instead, Instapage will provide a subdomain.
Additionally, you may opt to download your page for you to edit and modify for future use and even export it to your co-workers or collaborators. If, for some reason, you’re not fully ready to publish it, you can always save its progress, and you can come back to it anytime.
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Instapage’s Other Notable Features
Instablocks and Global Blocks
While you can add certain elements to create a block within a page, you get the added benefit of being able to save and reuse it whenever you want to create another page. To further cut the time spent on building landing pages in half, you can save the blocks you made yourself as Instablocks, which you can implement when you create other pages in future projects. To do this, simply right-click on the block you want to use again, then click “Save to My Blocks.” The Complete Golfer Project Gutenberg
Global Blocks, on the other hand, work in the same way as Instablocks. The only difference is that they are specific to one page. The Global Blocks look consistent across all pages. If you make changes to a Global Block on a page, they will reflect on any other blocks. This can be very useful if you have a section on your website that you wish to be consistent across pages, such as a header, footer or footer. You can disable this feature if you wish.
Split Testing to Optimize Your Landing Page
A/B/n testing is a great way to optimize your page. Before you publish your page, ensure that it is appealing to the public. The optimization experiments feature in the Instapage Builder allows you to easily identify which elements or blocks should remain as they are, since many people are drawn to them, and which parts must be modified.
Split-testing multiple versions of a landing pages is possible with Instapage. Click on the “Traffic Split” button in the Builder to view the options. This allows you to compare and contrast different versions of the page to determine which one performs best. You can create multiple pages and choose the percentage of traffic that will be sent to each version. Instapage then shows you detailed analytic metrics, allowing you to see which version performs better. You can use the winning page as your final landing page layout or continue testing it with different variants to optimize it, ensuring that your page delivers the best possible visitor experience and improves conversion rates. The Complete Golfer Project Gutenberg
Real-Time Collaboration Tools
Instapage’s many benefits include the ability to collaborate with others and create an immersive experience. With the platform’s live collaboration, working in groups or as a team will be possible. You can add comments to different pages by clicking on the blocks or elements. This feature is helpful if you have any suggestions or requests for changes to the layout and design.
Instapage also allows you to share your page with your team members, even if it is still in progress. This URL can be copied and shared in the group chat. You can invite them all with their email addresses. Not only can your page be accessed by fellow Instapage users – those who don’t have one can also take a look at what you’re working on.
Instapage AdMap for Increased Conversions
The AdMap tool is a great way to make sure your landing page for your product/service gets sent to the right people. The AdMap tool is designed to increase conversions and maximize return on investment. It allows you to create and track ads across multiple platforms, including Google search results.
AdMap lets you customize your ads according to your audience’s preferences and behavior. It can be used to optimize the customer’s journey by identifying and removing the pain points and roadblocks to conversion. It can also help users to see how changes to an ad or page affect the overall performance of their campaign. Instapage AdMap offers a simple interface and detailed analytics reports that will help anyone increase their conversion rate and ROI. You must take note, though, that you must have a Google Ads account to access this feature. The Complete Golfer Project Gutenberg
Integration with Google Ads
Speaking of Google Ads, if you happen to use it frequently for digital marketing and business purposes, you can easily connect your landing page with your Google Ads account to maximize your reach to a much wider audience. With only a few clicks away, you can review and keep track of your campaign’s progress, how much you’ve spent, and even how well-received your pages are for countless online users worldwide – all while you’re in your Instapage dashboard.
Heatmap Analytics Tool
Instapage’s native heatmap analytics allows you to see how users interact with your landing pages. This will allow you to gain valuable insight into customers’ use of a website. This tool allows businesses to identify hotspots in their websites, such as pages visited the most or buttons clicked most frequently.
Heatmaps also help to highlight any usability issues customers may be experiencing, allowing businesses to make changes quickly and effectively. This can be used to track visitor journeys across multiple pages and devices, providing valuable information about how customers engage with content and websites and helping businesses grow and succeed in the long run. The Complete Golfer Project Gutenberg
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Analytics in Instapage
Instapage excels as both a landing-page creator and a lead generation tool. Its analytics section perfectly reflects this. Real-time analytics is one of Instapage’s most popular features. It provides a complete overview of how your page is performing online and includes detailed visuals as well as accurate numbers. This feature allows you to monitor and analyze their landing pages’ performance. This feature gives detailed information about metrics like page views, unique visitors and bounce rates. This data can be used to improve and optimize landing pages, and in turn, improve the business’ overall standing.
Instapage’s analytics tools include the Conversion Goals tool, which is built into the page builder. This allows you to create specific goals for your page and track them. Additionally, you can integrate with third-party analytics platforms to gain insights into user behavior and help boost the optimization of your page, such as Google Analytics, Facebook Pixel, and more. Instapage Analytics allows users to analyze how landing pages perform and make data-driven choices about how to improve them.
Instapage Pricing: How Much Does It Cost?
Instapage’s extensive and robust array of advanced features and tools makes it stand out from other landing page software. Previously, the cost of its services started at $68, but today, it’s priced at as low as $199 every month. For smaller businesses that have limited budgets, the pricing might be too steep. It’s important to note that Instapage offers more features than any other landing page editor, including WordPress.
Below is a complete list of all the Instapage plans currently available: The Complete Golfer Project Gutenberg
- Build Plan – as low as $199/month (annual payment), includes core features such as A/B testing, visual collaboration tools, Instapages, AdMap, and integrations with Zapier
- Convert Plan – custom pricing includes additional features like global blocks, heatmaps and ad-to page personalization.
- Ignite Plan – Custom pricing for large-scale businesses
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Instapage’s pros and cons
The inclusion of powerful landing page-building features and analytics are just some of the great things that make Instapage stand out from the rest. However, we should remember its downsides. Here is a full list of the advantages and disadvantages of using this platform.
- Drag-and-drop builders make creating landing pages easy and quick. The Complete Golfer Project Gutenberg
- A wonderfully curated array of over +200 templates and designs suitable for many different use cases
- Handy collaboration features as a means to communicate with team members on what steps to take in building any landing page
- Analytics and optimization tools that can be used to optimize landing pages are available.
- Integrations seamless with third-party applications, marketing and analytics
- Lack of plan options for anyone that might choose from
- More expensive price range out of all other landing page editors
- Certain advanced features can only be included in higher plans. For example, heatmaps are only available in the Convert Tier upwards. The Complete Golfer Project Gutenberg
Instapage Review: Final Thoughts
As we reach the end of the review, it’s clear as day that Instapage is an excellent platform for creating and optimizing landing pages, with a wide range of features and customization options to explore. Although the user interface is straightforward, the editor has many powerful tools that can’t be found on any other platform.
The pricing plans are expensive, but they offer great value over the long-term, which makes them a good choice for serious business owners. Additionally, its powerful analytics and optimization features allow you to track the results of your campaigns effectively and conveniently, so you have a better chance of high conversions and, as a result, more people coming to your products or services.
Overall, I would highly recommend Instapage to anyone looking to create effective landing pages that convert well. It’s hard not to like Instapage, especially considering its huge amount of advanced features. Instapage is an excellent choice for businesses looking to increase their online presence due to its simplicity, rich set of tools and outstanding customer service.
FAQ The Complete Golfer Project Gutenberg
Is Instapage worth it?
With the more expensive pricing in mind, Instapage may not be worth spending for if you’re a casual blogger or business owner. It may not be worth it if you’re simply a beginner in the business industry or just starting with making landing pages.
But, if you have enough money to splurge on the Build Plan, plus you’re serious about boosting your business to greater heights, then it won’t hurt at all if you try out the Instapage platform.
Does Instapage offer a free plan?
Instapage does not have a completely free plan. However, it does offer a 14-day trial for anyone who wants to explore the Build Plan and determine if it’s right for them.
Can you build a complete website using Instapage?
Instapage is a powerful tool that can be used to build full websites. Unfortunately, this is not possible. Instapage was created to create landing pages, as it has been mentioned.