Instapage is a popular landing page software that allows users to create and optimize landing pages for their websites. In this article, I’d like to share with you my comprehensive review of Instapage to determine if it is the best landing page builder on the market.
Instapage has been a great tool for me to create high-converting pages for both my business and others. I’ve come to appreciate the many benefits of Instapage since I had the chance to switch from another page builder. While there are many benefits I have enjoyed, there is always a downside.
With that said, I’ll be taking a close look at the features offered by Instapage, as well as discussing the pricing plans offered by the platform and how to use it for the first time. You’ll be able to see if Instapage is right for you by the end of the review.
If you prefer visuals, this video review is from YouTube channel Amazing Reviews. To get a comprehensive overview of Instapage, you may still want to check out our article below.
Instapage Landing Page Builder: An Overview Work From Home Instapage
Before we can get to the bottom, it is important that you understand what Instapage actually is as a platform. Instapage is a landing-page builder that helps you create attractive, eye-catching and high-quality landing pages. It’s more than a landing page editor. Instapage is backed by a number of powerful tools that make it simple to quickly create high-converting landing page templates.
Instapage’s drag-and-drop interface makes it easy to customize your pages with no coding skills. You can also explore ready-made templates that are suitable for different industries and niches. With its ability to customize and personalize dynamically, your pages will stand out among the rest with an extensive library that includes images, videos and building blocks.
Keeping up with the promise to deliver outstanding conversion rates and promising leads to your landing pages, Instapage provides advanced analytics tools to measure how well each page is performing. It also allows you to connect to leading reporting, marketing and testing platforms to make the most out of your landing pages. This makes it possible to quickly reach your goals. Because of all these and more included in this online software, there’s no doubt that Instapage has become one of the most popular landing page builders on the market today.
Using Instapage to Create a Landing Page
If you’re running a business for the first time, especially one that’s online-centric, you need to realize just how important a landing page is. It not only shows how your business will look to the public but also provides a way for you to build a loyal customer base.
While the idea of building a landing page sounds great, it does, however, come at a cost – and an expensive one, too. There are many factors that can affect the cost of creating a landing site, including the complexity of the design and the resources required to build it. That said, if you want a feature-rich landing page with a more complex design, that would be too expensive to build and maintain. If you don’t have the time or skills to make one, it’s better to hire a professional agency or designer to do it. You could end up spending several hundred to several thousand more on this route than you have budgeted.
So, if you want to create high-quality, high-converting landing pages – the same ones that any established web designer can do, yet need more money to splurge on one, Instapage could be your ideal solution. Instapage offers many customization options and features that make it easy to create pages that look great and work perfectly.
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Instapage: Why?
Instapage is an effective tool for creating engaging, user-friendly landing pages that drive potential users into bona fide customers and increase revenue. Apart from its page-building customization tools, here are some of the go-to reasons why this platform is worth the try for anyone who manages any business, big or small.
You don’t need to know how to make complicated landing pages
Instapage is an intuitive platform that makes it easy to create beautiful pages quickly and without the need for outside help. You don’t need to be a web design expert just to build a fully-functioning page because all of its tools are ready for that purpose.
Made to Create Landing Pages and Landing Pages Only
Instapage templates are designed specifically for landing pages, unlike other page builders like the built-in WordPress page creator. Plus, you have many more options to choose from, so you will get everything!
More Analytics-focused Page-building
With Instapage, you can optimize your landing page for conversions by testing different variations and tracking results. With powerful analytics and optimization tools, you can increase your reach and track the performance of your page to identify improvement areas.
You can create multiple landing pages with one account
If you happen to manage multiple websites, your single Instapage account is enough to create and host multiple landing pages for each site. This is a huge advantage over other website builders whose base plans allow you to manage only one per account.
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Instapage Features: A Hands-On Review of Its Templates, Editing, and More
Signing in to Instapage will be your first step. It already has a lot of tools and features that you need to create beautiful landing pages. These are just a few of the many offerings offered by Instapage.
- Easy-to-use page builder that uses drag-and-drop technology
- The option to create mobile-friendly versions of landing pages
- Highly-customizable templates
- Easily resizable and modifiable blocks, forms, and other page elements
- Unlimited access to high-quality stock images
- Easy publishing and export to various platforms, including WordPress and your custom domain
- Integrations with popular email marketing and digital marketing tools like MailChimp
These are only a few of the many features you can expect from Instapage. I’ll show you the rest later on in the article, but for now, since we have a general idea of what it is, it would be nice if I take you through a hands-on look at what it’s like to use this landing page builder for the first time.
Sign up now to create an account. You won’t be able to fully experience Instapage until you sign up. As soon as you log in, you’ll first notice your dashboard, where you’ll find a full overview of how much progress you’ll be making. You won’t see much on your dashboard because this is your first attempt. But that’s okay because you’re going to learn anyway how to build a landing page of your own. Let’s get started!
Building a Landing Page from Scratch
To create a landing page, simply click on “Landing Pages” on the left-side menu from your dashboard, then “Create Page.” Once you hit the button, you’ll instantly be greeted by a vast collection of around 200 landing page templates, each of which you can use and customize however you like for whatever you want to promote.
If you are an experienced web designer, you will be able to create a blank page. However, since many of you are reading this and will use it for the first time, we’ll construct a full landing page using existing page templates for the sake of this tutorial.
You have many options to choose from depending on the purpose of your campaign. Select the Use case filter to see a list of available templates. You may find a template that’s designed to convince users to download your app (App download), one geared toward signing people up for an upcoming event (Event registration), or one that’s made to simply thank them for purchasing your product/service (Thank you). Instapage has a template for every use case.
Let’s suppose we are creating a landing page for launching a product. What should you do? You can start by selecting “Product Launch” from the filter. Next, choose one of the themes that will appear in the search results. As you pick the landing page design that you think looks good for what you’re aiming to promote, you’ll be welcomed by a quick page preview. This is to give you a taste of your end product once it’s published to the public online.
Then, it’s up to you whether you’re going to use it or not. You can always go back to the beginning and look at the layout until you find it perfect. If you love it, you can click “Use that layout.” Once you’ve chosen your landing page design, you’ll need to come up with a name as a way to keep things in order.
Customizing Your Landing Page
Now that you have your page layout, it is time to personalize it to your liking. You’ll be immediately redirected to the Instapage page builder, which happens to be one of my all-time favorites coming from the platform (an opinion that, surprisingly, everyone agrees!). In this stage, you have the opportunity to make your landing page more visually appealing and engaging. Instapage takes care of everything for you.
Instapage Builder allows you to drag and drop elements anywhere on the page. This is in contrast to WordPress, which may allow you to try pulling any element but it will be locked in a row or column and cannot move at all. Instead, how it works can simply be compared to that of the Photoshop interface – you won’t ever see the elements you’re dragging get locked all of a sudden, so indeed, you have the freedom to move your mouse and drag-and-drop however you like.
While the ability to drag and drop may feel more Photoshop-like, the rest of the Builder’s interface should be in some ways familiar, especially to those who’ve used the WordPress editor in the past. There are many elements, widgets and forms available to you. Once you click on one of them, you can make any changes you want to your landing page.
Adding Elements and Making Modifications
The Instapage Builder experience, of course, wouldn’t be complete without the ability to add and rearrange a wide array of visual elements such as images, videos, and graphics, as well as headlines, text boxes, buttons, shapes, and even widgets. Additionally, you can add interactive features like surveys and text box forms to help capture user data easily while keeping them engaged. You can also use fonts, colors, and other design elements to further enhance the look of your page. Work From Home Instapage
Instapage terminology refers to a group of elements that are grouped together as a block. You can add elements and make a few notable adjustments to a block. You can also copy, duplicate, or even delete it if you wish. And that’s just for creating a full block – if you don’t have ample time to deal with it or are not confident enough with your page-building skills, you can always look at the Instapage Builder’s selection of block templates, each ready-to-use.
Every time you build a landing page, you’ll notice that the preview appears designed for desktop use. Instapage makes it easy to create a mobile-friendly version. Every template is optimized for mobile use. You can hide certain elements, or entire blocks, just like you could with the desktop version. This is useful for those who visit your landing page via their smartphones.
With this life-saving feature, you won’t need to go too far to the point where you’ll have two completely different page versions. Overall, by customizing your landing page this way, you can create an attractive and effective platform for marketing your products or services.
Publishing Your Landing Page
Now comes the crucial part. Once your page is ready and optimized, the next thing you must need to do is to publish it to make it live and accessible to your audience. A landing page is essential to promoting a product or service. This will ensure that your page is seen by as many people as possible and help you to increase traffic to your site. Work From Home Instapage
Satisfied with your design and layout? You can integrate Instapage with any of the following options:
- You will need to connect your custom domain to your Instapage account before it can be published to your domain. This process is quite complicated, but Instapage will guide you with instructions.
- WordPress – You can publish your page instantly thanks to its native WordPress integration
- Drupal – If you are a large-scale Drupal user, your Instapage-made page can be published instantly by connecting it with the Drupal plug-in.
- Facebook – this option is useful if you expect most of your visitors to find your page via Facebook and you want to improve the user experience there
- Demo page – this is a quick and easy option for publishing your landing page if you don’t own a website domain; instead, you’ll be provided a subdomain from Instapage itself.
Additionally, you may opt to download your page for you to edit and modify for future use and even export it to your co-workers or collaborators. You can save your page progress and come back anytime if you aren’t ready to publish it.
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Instapage’s Other Notable Features
Instablocks & Global Blocks
While you can add certain elements to create a block within a page, you get the added benefit of being able to save and reuse it whenever you want to create another page. To further cut the time spent on building landing pages in half, you can save the blocks you made yourself as Instablocks, which you can implement when you create other pages in future projects. To do this, simply right-click on the block you want to use again, then click “Save to My Blocks.” Work From Home Instapage
Global Blocks, on the other hand, work in the same way as Instablocks. The only difference is that they are specific to one page. At the same time, the latter looks consistent even across multiple pages that have it included. This means if you edit a Global Block on one page, all the changes will be reflected on the same block built into other pages. This feature can be useful if you have a section of your website, such as a header or footer, that you want to be consistent across multiple pages. However, you can always disable it if you prefer.
Split Testing to Optimize Your Landing Page
Optimizing your webpage with A/B/n testing can be a great way to improve it. Before you’re ready to publish, you need to ensure that whatever you’re making should attract the general public. The optimization experiments feature in the Instapage Builder allows you to easily identify which elements or blocks should remain as they are, since many people are drawn to them, and which parts must be modified.
Instapage allows you to split-test multiple versions of a landing page by clicking on the “Traffic Split” button in the Builder, which enables you to compare different variations of the same page and analyze which performs better. You can create multiple versions of your page and decide the percentage of traffic to be sent to each variation. Instapage will then show you detailed analytics to help you determine which version is performing best. The winning page can be used as your final landing page layout. You can also continue testing with other variants to optimize it. This will ensure that your page provides the best visitor experience and increases conversion rates. Work From Home Instapage
Real-Time Collaboration Tools
Instapage’s many benefits include the ability to collaborate with others and create an immersive experience. With the platform’s live collaboration, working in groups or as a team will be possible. As you turn on Comment mode, you and your teammates can leave comments on different parts of the page by simply clicking on any of the elements or blocks. This feature is helpful if you have any suggestions or requests for changes to the layout and design.
Instapage also allows you to share your page with your team members, even if it is still in progress. This URL can be copied and shared in the group chat. You can invite them all with their email addresses. Your page can be accessed by other Instapage users. Those who don’t have an account can still view what you are working on.
Increased Conversions with Instapage AdMap
If you want to ensure the landing page for your product or service is sent to the right audience, the AdMap tool can help you achieve your desired results. It’s designed to help increase your conversions and maximize your return on investment by creating and tracking ads across multiple platforms, particularly Google search results and social media sites.
AdMap allows you to customize your ads based on your audience’s interests and behaviors. It can be used to optimize the customer’s journey by identifying and removing the pain points and roadblocks to conversion. It can also help users to see how changes to an ad or page affect the overall performance of their campaign. With its easy-to-use interface and detailed analytics reports, Instapage AdMap is the perfect solution for anyone who wants to increase their ROI and conversion rate. To access the feature, you will need a Google Ads account. Work From Home Instapage
Integration with Google Ads
Google Ads is a great tool for business and digital marketing. You can connect your landing page to your Google Ads account to increase your reach to a wider audience. You can easily track the progress of your campaign, how much you spent, and how popular your pages were for thousands of online users around the world by just a few clicks – all from your Instapage dashboard.
Heatmap Analytics Tool
Instapage’s native heatmap analytics allows you to see how users interact with your landing pages. This will allow you to gain valuable insight into customers’ use of a website. With this tool, businesses can easily identify hotspots on their sites, such as pages that are visited most often or buttons that are clicked most frequently.
Heatmaps also help to highlight any usability issues customers may be experiencing, allowing businesses to make changes quickly and effectively. This is useful for tracking visitor journeys across multiple pages or devices. It provides valuable information about customers’ interactions with websites and content, which can help businesses grow and succeed. Work From Home Instapage
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Analytics in Instapage
Instapage excels as both a landing-page creator and a lead generation tool. Its analytics section perfectly reflects this. Real-time analytics is one of Instapage’s most popular features. It provides a complete overview of how your page is performing online and includes detailed visuals as well as accurate numbers. This feature allows you to monitor and analyze their landing pages’ performance. The feature provides detailed information on metrics such as page views, unique visitors, bounce rates, and more. This data can be used to improve and optimize landing pages, and in turn, improve the business’ overall standing.
Included in the lineup of analytics tools that Instapage offers is the Conversion Goals tool built within the page builder, which allows you to set specific goals for your page to track. You can also integrate with third party analytics platforms to gain insight into user behavior and boost optimization of your page. This includes Google Analytics, Facebook Pixel and many others. Instapage Analytics helps users understand how their landing pages perform and make data-driven decisions about how to improve them.
Instapage Pricing: What Does it Cost?
Considering its wide and robust range of advanced-level tools and features, it’s no surprise that Instapage’s price range is more high-end than other landing page software. Its services were previously priced at $68, but now it costs just $199 per month. The pricing may be a lot to take in, especially for smaller businesses with limited budgets. It’s important to note that Instapage offers more features than any other landing page editor, including WordPress.
Below is a complete list of all the Instapage plans currently available: Work From Home Instapage
- Build Plan – as low as $199/month (annual payment), includes core features such as A/B testing, visual collaboration tools, Instapages, AdMap, and integrations with Zapier
- Convert Plan – custom pricing includes additional features such as global blocks, heatmaps, ad-to-page personalization, and advanced conversion and analytics functions.
- Ignite Plan – Custom pricing for large-scale businesses
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Instapage’s pros and cons
The inclusion of powerful landing page-building features and analytics are just some of the great things that make Instapage stand out from the rest. However, we should remember its downsides. This is a complete list of all the benefits and drawbacks to using this platform.
The pros
- Drag-and-drop builders make creating landing pages easy and quick. Work From Home Instapage
- A wonderfully curated array of over +200 templates and designs suitable for many different use cases
- Use these collaboration tools to communicate with your team members about the steps to follow in building a landing page
- Analytics and optimization tools that can be used to optimize landing pages are available.
- Integrations seamless with third-party applications, marketing and analytics
The Cons
- Lack of plan options for anyone that might choose from
- More expensive price range out of all other landing page editors
- Certain advanced features can only be included in higher plans. For example, heatmaps are only available in the Convert Tier upwards. Work From Home Instapage
Instapage Review: Final Thoughts
As we reach the end of the review, it’s clear as day that Instapage is an excellent platform for creating and optimizing landing pages, with a wide range of features and customization options to explore. The user interface is simple to the core, but the built-in editor is jam-packed with some of the most powerful tools that no other platform can compete.
The pricing plans are expensive, but they offer great value over the long-term, which makes them a good choice for serious business owners. Its powerful analytics and optimization tools allow you to easily track the results of campaigns so that you can have higher conversion rates and more people visiting your products and services.
Instapage is a great tool for creating landing pages that convert. It’s hard not to like Instapage, especially considering its huge amount of advanced features. Instapage is an excellent choice for businesses looking to increase their online presence due to its simplicity, rich set of tools and outstanding customer service.
FAQ Work From Home Instapage
Is Instapage worth it?
With the more expensive pricing in mind, Instapage may not be worth spending for if you’re a casual blogger or business owner. It may not be worth it if you’re simply a beginner in the business industry or just starting with making landing pages.
But, if you have enough money to splurge on the Build Plan, plus you’re serious about boosting your business to greater heights, then it won’t hurt at all if you try out the Instapage platform.
Does Instapage offer a free plan?
Instapage does not have a completely free plan. However, it does offer a 14-day trial for anyone who wants to explore the Build Plan and determine if it’s right for them.
Is it possible to create a complete website with Instapage?
Instapage could have been a great place to create full websites, especially if you take note of its many powerful tools. Unfortunately, this is not possible. Instapage was created to create landing pages, as it has been mentioned.