Instapage is a popular landing page software that allows users to create and optimize landing pages for their websites. Instapage is a popular landing page software that allows users to create and optimize landing pages for their websites. In this review, I will share my extensive Instapage review to help you decide if it’s the best.
I’ve been using Instapage for quite some time to make high-converting pages for my and other businesses. I’ve come to appreciate the many benefits of Instapage since I had the chance to switch from another page builder. While there are many benefits I have enjoyed, there is always a downside.
With that in mind, I will be reviewing the features of Instapage and also discussing the pricing plans available to the platform as well as how to use it. By the end of this review, you’ll have a clearer picture of whether or not Instapage is the right choice for your business.
If you prefer visuals, this video review is from YouTube channel Amazing Reviews. You might still like to read our article below for a complete overview of Instapage.
Instapage Landing Page Builder: An Overview Using Pixel With Instapage
Before we get to the bottom of all of this, you must know first-hand what Instapage really is as a platform. Instapage is a landing-page builder that helps you create attractive, eye-catching and high-quality landing pages. However, it’s not just any average landing page editor. Instapage is backed by a number of powerful tools that make it simple to quickly create high-converting landing page templates.
Instapage’s drag-and-drop interface makes it easy to customize your pages with no coding skills. You can also explore ready-made templates that are suitable for different industries and niches. With its ability to customize and personalize dynamically, your pages will stand out among the rest with an extensive library that includes images, videos and building blocks.
Keeping up with the promise to deliver outstanding conversion rates and promising leads to your landing pages, Instapage provides advanced analytics tools to measure how well each page is performing. It also allows you to connect to leading reporting, marketing and testing platforms to make the most out of your landing pages. This makes it possible to quickly reach your goals. Because of all these and more included in this online software, there’s no doubt that Instapage has become one of the most popular landing page builders on the market today.
Using Instapage to Create a Landing Page
A landing page is essential for any business, especially one that is online-focused. It not only shows how your business will look to the public but also provides a way for you to build a loyal customer base.
While the idea of building a landing page sounds great, it does, however, come at a cost – and an expensive one, too. The overall cost of creating a landing page can depend on several factors, from the complexity of the design to the resources needed to build and maintain it. However, it is more expensive to create and maintain a landing page that has many features. If you don’t have the time or skills to make one, it’s better to hire a professional agency or designer to do it. You could end up spending several hundred to several thousand more on this route than you have budgeted.
Instapage is the perfect solution if you are looking to create high-quality and high-converting landing pages. It offers a wide array of features and customization options, making it simple to design a page that looks great and functions perfectly.
Why Use Instapage?
Instapage is an effective tool for creating engaging, user-friendly landing pages that drive potential users into bona fide customers and increase revenue. This platform offers many benefits beyond its customizable page-building tools. Here are some reasons why it is worth a try for any manager of any size business.
You don’t need to know how to make complicated landing pages
Instapage is an intuitive platform that makes it easy to create beautiful pages quickly and without the need for outside help. It doesn’t take a lot of knowledge to create a functional page. All tools are available for this purpose.
Made to create Landing Pages and landing pages only
Instapage templates are designed specifically for landing pages, unlike other page builders like the built-in WordPress page creator. You have many options, so you can get everything.
More Analytics-focused Page-building
With Instapage, you can optimize your landing page for conversions by testing different variations and tracking results. With powerful analytics and optimization tools, you can increase your reach and track the performance of your page to identify improvement areas.
Build Multiple Landing Pages with One Account
If you happen to manage multiple websites, your single Instapage account is enough to create and host multiple landing pages for each site. This is a significant advantage over other website builders that allow you to manage one account per base plan.
Instapage Features: An in-depth review of its templates, editing, and more
As you sign in to Instapage for the first time, you’ll notice that it’s already packed with a hearty handful of features and tools needed to build beautiful landing pages. These are just a few of the many offerings offered by Instapage.
- Easy-to-use page builder that uses drag-and-drop technology
- The option to create mobile-friendly versions of landing pages
- Templates that can be customized to your exact specifications
- Easily resizable and modifiable blocks, forms, and other page elements
- Unlimited access to high quality stock images
- Easy publishing and export to various platforms, including WordPress and your custom domain
- Integrations with popular digital marketing and email marketing tools such as MailChimp
These are only a few of the many features you can expect from Instapage. The rest will be covered in the article. But for now, I thought it would be helpful to give you a first-hand look at how it feels to use Instapage’s landing page builder.
The first step that you’ll need to take is to sign up and create your account. Just like every other landing page builder, you won’t fully get the Instapage experience until you register your account. Once you log in, your dashboard will appear. This is where you can see a complete overview of the progress you are making. Since this is your first time, you won’t be able to see a lot on your dashboard. It’s okay, you’ll learn how to create your own landing page. Let’s get started!
From scratch, you can build a landing page
Click on “Landing pages” in the left-side menu of your dashboard and then click “Create Page”. Once you hit the button, you’ll instantly be greeted by a vast collection of around 200 landing page templates, each of which you can use and customize however you like for whatever you want to promote.
You’ll also be given the option to start with a blank page without any template or design (Blank Page), but that’s up to you if you think you have experience in building websites. However, since many of you are reading this and will use it for the first time, we’ll construct a full landing page using existing page templates for the sake of this tutorial.
There are a lot of template options that you can choose from based on your planned campaign by selecting the use case filter. There are many templates that you can choose from. One template is designed to encourage users to download your app (App Download), another one to sign people up for an event (Event registration) or one to thank them for buying your product/service. No matter the use case, Instapage has a template all set for you to use.
Now, let’s say we’re building a landing page to launch a product. What should you do? To start, you can pick “Product launch” from the use case filter, then select one of the multiple themes that will come up in the search results. A page preview will be displayed to you as you select the landing page design you feel best fits your product. This preview will give you an idea of the final product when it is made available to the public.
It’s up to the user to decide if they will use it. You can always go back to the beginning and look at the layout until you find it perfect. If you love it, you can click “Use that layout.” Once you’ve chosen your landing page design, you’ll need to come up with a name as a way to keep things in order.
Customizing Your Landing Page
Now that you have your page layout, it is time to personalize it to your liking. The Instapage page creator will redirect you immediately. This is a feature that I love and everyone seems to agree with. In this stage, you have the opportunity to make your landing page more visually appealing and engaging. The best part of it all is that you don’t need to do any of the work since Instapage does it for you.
Instapage Builder allows you to drag and drop elements anywhere on the page. This is in contrast to WordPress, which may allow you to try pulling any element but it will be locked in a row or column and cannot move at all. It works in a similar way to the Photoshop interface. You won’t see any elements you drag get locked, so you can move your mouse around and drag-and drop as you please.
Although drag-and-drop may seem more Photoshop-like than the rest of Builder’s interface, it should still feel familiar to anyone who has used the WordPress editor before. There are many elements, widgets and forms available to you. Once you click on one of them, you can make any changes you want to your landing page.
Adding Elements and Making Adjustments
The Instapage Builder experience, of course, wouldn’t be complete without the ability to add and rearrange a wide array of visual elements such as images, videos, and graphics, as well as headlines, text boxes, buttons, shapes, and even widgets. Interactive features such as surveys and text boxes can be added to your Instapage Builder account to capture user data while keeping them interested. You can also use fonts, colors, and other design elements to further enhance the look of your page. Using Pixel With Instapage
In Instapage terms, a set of elements grouped is called a block. A block can be modified with a few adjustments and elements. If you want, you can copy, duplicate, and even delete the block. This is just how to create a block. If you don’t have enough time or confidence in your page-building skills you can always use the Instapage Builder’s block templates.
You’ll notice the preview for a landing page you create is designed for desktop. Instapage makes it easy to create a mobile-friendly version. Every template is optimized for mobile use. You can hide certain elements, or entire blocks, just like you could with the desktop version. This is useful for those who visit your landing page via their smartphones.
This life-saving feature will allow you to create two different pages without having to go too far. This is how you can make your landing page attractive and effective for marketing your products or service.
Publishing Your Landing Page
This is the most important part. Now you need to publish your page to make it available to your audience. A landing page is essential to promoting a product or service. This will make sure that your landing page is visible to as many people as possible, and increase traffic to your website. Using Pixel With Instapage
Satisfied with your design and layout? You can integrate Instapage with any of the following options:
- Custom domain – you’ll need to connect it to your Instapage account first before you get it published to your domain – the process will be quite complex, but Instapage will lead you through it with instruction guides along the way
- WordPress – you can publish your page in an instant thanks to its native WordPress integration
- Drupal – If you are a large-scale Drupal user, your Instapage-made page can be published instantly by connecting it with the Drupal plug-in.
- Facebook – this option is useful if you expect most of your visitors to find your page via Facebook and you want to improve the user experience there
- Demo page – This is an easy way to publish your landing page without a domain. Instead, Instapage will provide a subdomain.
You can also download your page to be edited and modified for future use, or export it to co-workers and collaborators. If, for some reason, you’re not fully ready to publish it, you can always save its progress, and you can come back to it anytime.
Instapage’s Other Important Features
Instablocks and Global Blocks
While you can add certain elements to create a block within a page, you get the added benefit of being able to save and reuse it whenever you want to create another page. You can also save your own blocks as Instablocks to cut down on the time it takes to build landing pages. These blocks can be used in future pages. Simply right-click the block you wish to reuse, and then click “Save To My Blocks”. Using Pixel With Instapage
Meanwhile, Global Blocks work similarly to Instablocks – the only difference between the two is that the design and layout of the former are specific to one page. At the same time, the latter looks consistent even across multiple pages that have it included. If you make changes to a Global Block on a page, they will reflect on any other blocks. This can be very useful if you have a section on your website that you wish to be consistent across pages, such as a header, footer or footer. However, you can always disable it if you prefer.
Split Testing to Optimize Your Landing Pages
A/B/n testing is a great way to optimize your page. Before you publish your page, ensure that it is appealing to the public. The optimization experiments feature in the Instapage Builder allows you to easily identify which elements or blocks should remain as they are, since many people are drawn to them, and which parts must be modified.
Instapage allows you to split-test multiple versions of a landing page by clicking on the “Traffic Split” button in the Builder, which enables you to compare different variations of the same page and analyze which performs better. You can create multiple pages and choose the percentage of traffic that will be sent to each version. Instapage then shows you detailed analytic metrics, allowing you to see which version performs better. You can use the winning page as your final landing page layout or continue testing it with different variants to optimize it, ensuring that your page delivers the best possible visitor experience and improves conversion rates. Using Pixel With Instapage
Real-Time Collaboration Tools
One of the many nice aspects of Instapage is that you can conveniently collaborate with other people to create a more immersive experience. With the platform’s live collaboration, working in groups or as a team will be possible. You can add comments to different pages by clicking on the blocks or elements. This is useful if any of you want to request changes or additions in the design and layout, as well as other suggestions.
Instapage has also made it possible for you to share your page, even if it’s in progress, with your teammates through a private URL that you can copy and share in their group chat. You may opt to invite any of them with their email addresses as well. Your page can be accessed by other Instapage users. Those who don’t have an account can still view what you are working on.
Increased Conversions with Instapage AdMap
The AdMap tool is a great way to make sure your landing page for your product/service gets sent to the right people. It’s designed to help increase your conversions and maximize your return on investment by creating and tracking ads across multiple platforms, particularly Google search results and social media sites.
AdMap lets you customize your ads according to your audience’s preferences and behavior. It can be used to optimize the customer’s journey by identifying and removing the pain points and roadblocks to conversion. It also allows users to view how changes to ads or pages affect the performance of their campaigns. With its easy-to-use interface and detailed analytics reports, Instapage AdMap is the perfect solution for anyone who wants to increase their ROI and conversion rate. To access the feature, you will need a Google Ads account. Using Pixel With Instapage
Integration with Google Ads
Google Ads is a great tool for business and digital marketing. You can connect your landing page to your Google Ads account to increase your reach to a wider audience. You can easily track the progress of your campaign, how much you spent, and how popular your pages were for thousands of online users around the world by just a few clicks – all from your Instapage dashboard.
Heatmap Analytics Tool
As a means to better understand customer behavior on your page, Instapage’s native heatmap analytics feature lets you take an in-depth, real-time look at how your users interact with certain parts of your landing page, offering valuable insights into how customers use a website. With this tool, businesses can easily identify hotspots on their sites, such as pages that are visited most often or buttons that are clicked most frequently.
Heatmaps can also be used to identify usability issues that customers might have, which allows businesses to quickly and effectively make improvements. This can be used to track visitor journeys across multiple pages and devices, providing valuable information about how customers engage with content and websites and helping businesses grow and succeed in the long run. Using Pixel With Instapage
Analytics in Instapage
Instapage excels as both a landing-page creator and a lead generation tool. Its analytics section perfectly reflects this. As one of the platform’s top-selling assets, real-time analytics gives you a full scope of how well your page is performing online, thanks to its detailed visuals and accurate numbers. This feature allows you to monitor and analyze their landing pages’ performance. This feature gives detailed information about metrics like page views, unique visitors and bounce rates. This information can then be used to optimize and improve the quality of landing pages and, in return, the overall standing of a business.
Included in the lineup of analytics tools that Instapage offers is the Conversion Goals tool built within the page builder, which allows you to set specific goals for your page to track. Additionally, you can integrate with third-party analytics platforms to gain insights into user behavior and help boost the optimization of your page, such as Google Analytics, Facebook Pixel, and more. Instapage Analytics helps users understand how their landing pages perform and make data-driven decisions about how to improve them.
Instapage Pricing: What Does it Cost?
Considering its wide and robust range of advanced-level tools and features, it’s no surprise that Instapage’s price range is more high-end than other landing page software. Previously, the cost of its services started at $68, but today, it’s priced at as low as $199 every month. For smaller businesses that have limited budgets, the pricing might be too steep. It’s important to note that Instapage offers more features than any other landing page editor, including WordPress.
Here is a full list of the following plans that Instapage currently offers: Using Pixel With Instapage
- Build Plan – as low as $199/month (annual payment), includes core features such as A/B testing, visual collaboration tools, Instapages, AdMap, and integrations with Zapier
- Convert Plan – custom pricing includes additional features like global blocks, heatmaps and ad-to page personalization.
- Ignite Plan – Custom pricing for large-scale businesses
Instapage’s pros and cons
The inclusion of powerful landing page-building features and analytics are just some of the great things that make Instapage stand out from the rest. We must also remember its drawbacks. This is a complete list of all the benefits and drawbacks to using this platform.
- Drag-and-drop builders make creating landing pages easy and quick. Using Pixel With Instapage
- A wonderfully curated array of over +200 templates and designs suitable for many different use cases
- Handy collaboration features as a means to communicate with team members on what steps to take in building any landing page
- Analytics and optimization tools that can be used to optimize landing pages are available.
- Integrations seamless with third-party applications, marketing and analytics
- There are not many plans available for everyone to choose from
- Higher price range than all other landing page editors
- Some advanced features are only included in higher plans, like heatmaps only available in the Convert tier upwards Using Pixel With Instapage
Instapage Review: Final Thoughts
We are now at the end of our review and it is clear that Instapage is a great platform for optimizing landing pages. It offers a variety of customization options and features. Although the user interface is straightforward, the editor has many powerful tools that can’t be found on any other platform.
The pricing plans are expensive, but they offer great value over the long-term, which makes them a good choice for serious business owners. Additionally, its powerful analytics and optimization features allow you to track the results of your campaigns effectively and conveniently, so you have a better chance of high conversions and, as a result, more people coming to your products or services.
Instapage is a great tool for creating landing pages that convert. Instapage is a great tool, with so many advanced features it’s difficult not to love. With its ease of use, dynamic set of tools, and great customer service, Instapage is a powerful choice for any business looking to build its online presence.
FAQ Using Pixel With Instapage
Is Instapage worth it?
Instapage’s more expensive pricing may make it unwise to spend if you are a casual blogger, business owner, or just a beginner. If you are just beginning to make landing pages or are a beginner in the industry, it may not be worth it.
But, if you have enough money to splurge on the Build Plan, plus you’re serious about boosting your business to greater heights, then it won’t hurt at all if you try out the Instapage platform.
Does Instapage offer a free plan?
Instapage does not have a completely free plan. However, it does offer a 14-day trial for anyone who wants to explore the Build Plan and determine if it’s right for them.
Can you build a complete website using Instapage?
Instapage is a powerful tool that can be used to build full websites. But, unfortunately, you cannot do that. As previously mentioned, Instapage is designed to make landing pages and nothing else.